Laurie Christine King, better known as LCK, is the co-founder of Paragon Training Methods, a business she built to fulfill the need for a sustainable approach to training. Paragon isn’t your average membership program, and that’s not by accident. LCK has shown that when you put your people first, the rest—the results, the paychecks, and the success—follows. Building Paragon took blood, sweat, and tears, but in LCK’s words: “If you approach your business with an expectation of results, it’s like ...
Mar 06, 2023•1 hr 36 min•Ep. 267
If you want a successful launch you need to be focusing on everything that happens before cart open, but how? What kinds of things should you be saying and how should you be getting your potential clients ready? A lot of people blindside their leads with the sale after their timely lead magnet but with right messaging, you can get people excited to buy from you! In this episode, Jill is sharing the 3 parts of launch messaging you should be focusing on to get your potential clients some wins and ...
Mar 01, 2023•20 min•Ep. 266
This week’s episode is a conversation between Jill and Fitness Business mentor, Kayla Lee. Kayla is the creator of AWPT University, which provides education and certification for coaches and trainers who work with female clients to get real results. Jill and Kayla chat about what it takes to scale an online fitness business including how to gain confidence as a coach, showing up authentically online, finding your unique voice in a saturated industry, taking radical responsibility in your busines...
Feb 27, 2023•56 min•Ep. 265
If you want bigger launches, you’re going to need a longer runway. This episode is all about the three “tracks” your potential clients should be on before your next launch. Lots of people tend to rush the process, but the more time you spend nurturing your potential clients, the bigger the payoff will be later. JillFit consistently sees 6-figure launches and if you’re ready to do the same, tune in! Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional ...
Feb 22, 2023•20 min•Ep. 264
It’s said that people only buy from others that they know, like, and trust. That means if you want your potential clients to feel safe investing with you, it’s not enough just to know who you are and like you, they really have to trust you too. The energy you’re showing up with in your day-to-day will either instill trust or it will be repellent, so how do you show your trustworthiness? In this episode, Jill is sharing the “trust triggers” you’ll want to be embodying as you build your online biz...
Feb 20, 2023•22 min•Ep. 263
We talk a lot about mentorship here on this podcast, but what exactly is it? You’re most likely a coach in some capacity, and even though coaching is similar to mentorship, there are a few key differences. Where coaching looks more like telling someone what to do, mentoring is showing someone what to do. A mentor opens you up to new a new mindset, a new mentality all the while challenging you to become a new and better version of yourself. Think of it like paying for someone’s expertise instead ...
Feb 15, 2023•20 min•Ep. 262
You’re not just a coach or a personal trainer anymore, you’re a Digital CEO, which means that your time is now in higher-demand than it’s ever been. It’s time to increase your prices! Maybe you’re struggling with impostor syndrome when it comes to raising your rates, but your time is valuable. Plus, when you charge more, you put yourself on the hook to rise to the occasion and become a better coach. It’s time to know your own value and raise your rates. This episode will give you the step-by-ste...
Feb 13, 2023•20 min•Ep. 261
Certifications are shaping up to be one of the next big things in the health, fitness, and nutrition online space. Creating a certification or a credential is not only another great additional stream of income for your business, but it’s a method that can impact the lives of an even greater number of people than you could on your own. While creating a certification won’t be for everyone, you may want to start thinking about organizing your ideas into a framework now, so you can help even more pe...
Feb 08, 2023•22 min•Ep. 260
This episode features special guest and Head of Operations at JillFit, Danny Coleman. If Jill is the visionary of the company, Danny is the integrator. Okay, that sounds great, but what exactly is an integrator and what do they do? To put it simply, the visionary (or the CEO) is responsible for the what and the why, while the integrator (or the COO) is responsible for the who and the how. When you run an online business, there are a million tasks to do; with a integrator on your side, you can sp...
Feb 06, 2023•50 min•Ep. 259
JillFit is the brainchild of Jill Coleman, but it takes a team to make everything run smoothly. After over a decade in business, Jill knew that if she wanted to take things to the next level, she couldn’t do it alone. A lot is needed from you as a Digital CEO and when you bring team members on to help, you give yourself more time to focus on your zone of genius, allowing you to take your business to new heights. This episode is a behind the scenes look at the JillFit team: who it’s made up of, w...
Feb 01, 2023•14 min•Ep. 258
Mentorship is one thing all businesses should be investing in. There are some lessons you’ll learn on your own, but a mentor can share their own playbook with you and your business can reach greater heights, even faster. It’s been over 10 years since the first time Jill ever invested with a mentor, but the lessons she learned still help her in how she runs JillFit every single day. A mentor just might be the single best thing you do for your business. Get on the waitlist for FBA: https://jillfit...
Jan 30, 2023•23 min•Ep. 257
We only have a finite amount of energy in our day-to-day lives. If you’re using up your energy by sweating the small stuff, you won’t have much leftover to focus on bigger picture tasks or to show up fully for your clients, and you’re putting yourself at a higher risk for burnout. Delegating, automating, and outsourcing is a huge part of how things get done at JillFit and has allowed this business to reach new heights. If you find yourself running low on energy, it might be time to start thinkin...
Jan 25, 2023•25 min•Ep. 256
In your online business there are 2 major types of launches: front-end and back-end. Hopefully, you’re spending some time this January to sketch out the next 2 quarters of your business calendar and as you do, it’s important to designate which type of launches you will be running. Launches fall into either a push or a pull pattern and you need the right balance of both so you don’t fatigue your audience, and more importantly, so you don’t fatigue yourself. For more on the Ascension model: FBU 11...
Jan 23, 2023•18 min•Ep. 255
Everyone knows it: the Instagram algorithm is changing, and fast. If you’re starting or running a personal brand in 2023, these rapid changes can feel overwhelming and confusing, but it’s not all doom and gloom. Yes, the barrier to entry seems to be getting higher but there’s a hidden opportunity here: less people are willing to rise to the occasion, and if you do, you’ll be miles ahead. The key is finding a way to make it feel authentic for YOU. Get on the waitlist for FBA: https://jillfitfree....
Jan 18, 2023•19 min•Ep. 254
There’s this idea floating around the internet that online business owners need to be earning $10,000 a month. Who decided that?! A 10k month is not only arbitrary, but it’s not even the best goal. Owning a business doesn’t lead to predictable income like a “normal” job, and that can be a great thing! Some months you might have 10, 20, 30+ k months, while some months are a little more lean. That’s why it might be beneficial to set up some opportunities to create “passive” income, and not in the ...
Jan 16, 2023•18 min•Ep. 253
If you already have a successful 1:1 coaching offer, it might be time to consider scaling to make some more money, free up more of your own time, or both! As a digital CEO, your time is your greatest asset. You might find yourself completely booked with 1:1 clients and wishing you had more time to work on the creative side of your business or make little more income. That’s when you know it’s time to think about scaling. There are a few ways to accomplish this, and in today’s episode, Jill is gi...
Jan 11, 2023•19 min•Ep. 252
One of Jill’s biggest value systems is mentorship and investment in your own business. As 2022 came to an end, Jill had to consider whether or not she wanted to renew the mastermind she was in with her business mentor… for the third year in a row. After almost deciding against it, Jill re-upped her commitment, and in this episode she’s sharing why. Long-term mentorship is critical to business success, and with a mentor she truly loves, connections she can’t find anywhere else, and a thriving bus...
Jan 09, 2023•21 min•Ep. 251
After a hectic year, Jill took 3 weeks off of work, and while that rest was sorely needed, it was oddly difficult. As fellow entrepreneurs know, taking a vacation sometimes causes more stress than just staying home. But as Jill always says, you’ve gotta walk the walk if you’re gonna talk the talk. For Jill, that means working fewer hours, giving herself space to fill her own creative-cup, and trusting the process of her own lifestyle business. Get on the waitlist for FBA: https://jillfitfree.com...
Jan 04, 2023•20 min•Ep. 250
Another year has come and gone, and like always, JillFit has had some big goals—some we hit, and on some we’ve fallen short. This episode is a behind-the-scenes insight into what business looked like in 2022, and how the JillFit team plans for the new year. Ups and downs are inevitable in business, and there are goals you’ll crush while you might fall short of others, and it’s all okay. Learning to deal with those losses and obstacles is how you move your business forward, and it’s something we ...
Jan 02, 2023•26 min•Ep. 249
In this episode, Jill and her business partner Shanté Cofield (a.k.a. The Movement Maestro) talk about the future of online coaching businesses, how they see their brands growing and expanding in the upcoming years, and how business owners who are just starting to take clients in, share content, and having an income from it can scale their companies just by being consistent. Tune in! “If you guys are on the fence, here’s the deal: go make sales. You have people right now in your immediate circle...
Oct 17, 2022•1 hr 10 min•Ep. 248
The first module on FBA (Fitness Business Accelerator) is all about creating a 1:1 offer for your clients. You can indeed create a group offer right from the start, but it’s fundamental to have a ‘signature offer. That offer that you can say is your premium product that will draw people’s attention. In this episode, Jill explains how you can create yours and why it’s so important for your business. Tune in! “When we get into marketing, and selling, and talking about your offer, it’s not just the...
Sep 21, 2022•15 min•Ep. 247
This episode is dedicated to FBA (Fitness Business Accelerator), which is opening its doors today! Jill tells a little bit about the early stages of the course and how it was born from another successful program called Best of You. Here, Jill talks about the many benefits of investing in you, your potential, and your business, highlighting that to achieve the next level you must be committed. Tune in! “That’s the magic of this program: we really wanted to create something where people got result...
Sep 19, 2022•14 min•Ep. 246
The right mentorship for you has a lot to do with the current level of your business. Beginners, intermediates, and advanced business owners have different priorities, and the mentor you choose to guide you and help you should match that. The first rule: you want to be working with someone who has done the same thing you want to do. In this episode, Jill explains the best strategies to choose the right mentor. “Find the person who has the playbook that you need access to and pay them whatever it...
Sep 14, 2022•18 min•Ep. 245
It’s not uncommon to get confused about who is the ideal client for your coaching business. Especially if you are coming from an in-person training career, where your clients were all different from each other. Instead of trying to identify your ideal client through demographics (age, gender, weight) why not try to identify through psychographics (habits, activities, personality)? In this episode, Jill explains all about this type of marketing strategy. “Nine times out of ten the person that you...
Sep 12, 2022•17 min•Ep. 244
Creating a unique brand is something half intuitive and half strategy. A brand should indeed be all about your personality, your character, and the work you can provide for your clients. But there are some strategies you can follow to level up your brand and achieve the next level quicker. In this episode, Jill shares these 3 strategies (the 3 M’s) to attract the right client and be recognized for what you do. “If you have good branding then your offers will start to sell themselves.” – Jill Col...
Sep 07, 2022•17 min•Ep. 243
This episode is part 5 of our mindset series, and it’s all about how to overcome the fear of showing up online. We need to be able to show up online in order to build our business, but sometimes it can feel overwhelming and we worry about how other people will react to our online presence once we start talking about our offer. It is necessary to do the work to make this mindset shift and stop worrying about what a random person, or maybe even a family member will think, because they might not be...
Sep 05, 2022•14 min•Ep. 242
Social media is a non-negotiable for someone building an online business. Whether you’re better at creating written content or showing your face on videos, you need to be creating some kind of content if you want to build your brand. The reason is simple: the people that will eventually invest with you are all connected there. In this episode, Jill shares important tips to master social media. “The reason why you have to be on social in some capacity is because that’s where your potential client...
Aug 31, 2022•15 min•Ep. 241
When building your business, it’s pretty common to be bombarded with a lot of tips, strategies, and tools from different coaches on social media telling you what to do, how to grow, and how to scale your brand. If you ever feel like this, we got you! In this episode, Jill advises you to be discerning and smart to make the best decision in choosing your “mentor”. Focus your attention on this person and learn everything you can. “It’s really important that if you are feeling burned out and overwhe...
Aug 29, 2022•16 min•Ep. 240
In this episode, Jill talks about the importance of cultivating self-worth to be able to charge for the work you do. It is very common to feel your work isn't worth the price you charge, or you are not good enough to be asking people for money, or you’re not expert enough to be helping people. For instance, if you think you are not ready to increase your price, it’s ok. The confidence to do it will come over time. Tune in! “If you don’t believe in what you’re selling and you’re not sold on your ...
Aug 24, 2022•14 min•Ep. 239
When it comes to building and growing a business, there are a lot of challenges that can arise for people that are beginners. With all the noise out there on social media, it is very easy to get overwhelmed and experience “shiny object syndrome.” In this first episode of a five-episode series on mindset, Jill provides three essential tips for overcoming overwhelm as a beginner, and she reveals what is actually important for you to focus on. “When we talk mindset, there are a lot of big challenge...
Aug 22, 2022•17 min•Ep. 238
