FBU 255: Front-End vs. Back-End Launches

In your online business there are 2 major types of launches: front-end and back-end. Hopefully, you’re spending some time this January to sketch out the next 2 quarters of your business calendar and as you do, it’s important to designate which type of launches you will be running. Launches fall into either a push or a pull pattern and you need the right balance of both so you don’t fatigue your audience, and more importantly, so you don’t fatigue yourself. 

For more on the Ascension model:

FBU 111: Building Out Your Online Product Suite

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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