In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he assesses when quantitatively ranking NFL fanbases. Doug Battle joins the conversation to share a sports fan's perspective on what makes a fan. This episode also features discussion on Tom Brady's (future) retirement plans as well as the rise of the celebrity commentator. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fana...
May 11, 2022•48 min•Ep. 170
Has NIL enabled pay-for-play at universities like Miami? In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss how NIL legislation can be abused as well as implications for college athletes. This brings about discussion on how many female student athletes are out-earning their male counterparts through social media entrepreneurship. The podcast also features discussion on hockey's momentum as a sport, the NBA's potential to flourish without LeBron, and the NFL's domina...
May 04, 2022•54 min•Ep. 169
In this episode, Professor Mike Lewis and his co-host Doug Battle dive into a few under-the-radar fandom stories to explore why boxing has lost its mass appeal, why minor league US football keeps happening, and why CNN+ failed so quickly. The two then transition to a brief discussion of the NBA Playoffs' early storylines before previewing Thursday night's NFL Draft. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm p...
Apr 26, 2022•53 min•Ep. 168
How do you motivate people to want to belong to something? One short answer is influence. Have a trusted advocate for the organization. Have a spokesman that people want to listen to too. Have an attractive promoter that people want to emulate. Have influential people and organizations as supporters for your fan community. This podcast with former Goizueta Professor Manish Tripathi investigates the structure of influence for different categories of sports fans. Send in a voice message: https://p...
Apr 19, 2022•57 min•Ep. 167
Professor Mike Lewis kicks off this week's podcast with a discussion on XFL's minor league football comeback as well as its first hurdle - a Megan Rapinoe-endorsed lifestyle brand with similar branding. Then, the NBA Playoffs take center stage as Mike and I discuss the benefits of the Play-In format for the league and its fans. Mike also explains why 2022 Playoffs betting odds fail to reflect regular season standings as we begin what will be an ongoing discussion on the NBA Playoffs. Send in a v...
Apr 14, 2022•49 min•Ep. 166
Are there any events left that successfully achieve mass appeal? In this podcast, Emory Marketing Professor Mike Lewis answers this question in a discussion on current events such as The Grammys, Oscars, NCAA Tournament, and Masters. This podcast also features discussion on the dilemma athletes like LeBron James present to sponsoring brands. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making s...
Apr 07, 2022•55 min•Ep. 165
Following a wild few weeks of March Madness, Professor Mike Lewis takes to the Fanalytics Podcast to break down why this year's tournament could not have been scripted any better. Then he transitions to a fandom conversation outside of the world of sports - The Oscar's. Mike leverages his generational fandom expertise to analyze how various demographics interpreted arguably the most memorable moment in Oscar's history. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmi...
Mar 29, 2022•1 hr•Ep. 164
Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level. A little bit more on Drew: Drew Butler was recognized as college football's best punter when he received the Ray Guy award ...
Mar 21, 2022•36 min•Ep. 163
Following Naomi Osaka's early departure from the BNP Paribas Open, Emory Professor Mike Lewis and his co-host Doug Battle discuss the nature of heckling in sports. Then the two discuss college basketball's biggest storylines going into the NCAA Tournament's Round of 64. In the podcast's final segment, Mike and Doug segue to the NFL in a discussion focused on the return of Aaron Rodgers and Tom Brady. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalyti...
Mar 15, 2022•52 min•Ep. 162
Former Goizueta Business School Professor Manish Tripathi rejoins the show to discuss the latest developments in Major League Baseball's ongoing lockout. In this episode, Professor Mike Lewis and Manish discuss the proposed postseason expansion, draft format, and revenue sharing changes in light of recent developments. In the latter half of the episode, the two discuss the future of the sport and explore changes that could save baseball. Send in a voice message: https://podcasters.spotify.com/po...
Mar 07, 2022•53 min•Ep. 161
Fanalytics and The Emory Marketing Analytics Center present a special podcast episode featuring the Founder and President of Situation Interactive Damian Bazadona. Situation Interactive's clients include The Empire State Building, HBO, MLS, Wicked, National Geographic, and multiple Broadway theater companies. Damian joins the show to discuss building passionate fandom communities and moving them to action. Topics of conversation include the magic of limited supply, learnings from virtual experie...
Mar 01, 2022•50 min•Ep. 160
The NBA created an unspoken star hierarchy with its "Team LeBron" and "Team Durant" All-Star format. So how does the league fare when LeBron and Durant's respective teams struggle? We discuss in this podcast. This episode also includes discussion of the NBA All Star Game, Slam Dunk Contest, trade deadline, and much more. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world wit...
Feb 23, 2022•55 min•Ep. 159
Author and sports writer Ray Glier joins Emory Marketing Professor Mike Lewis for a deep dive into his recent MLB Lockout article for the Emory Business Magazine. In this episode, Ray and Mike discuss all sides of Major League Baseball's ongoing labor dispute as well as implications for the sport's fans. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. C...
Feb 17, 2022•40 min•Ep. 158
Emory Marketing Professor Mike Lewis and his co-host Doug Battle break down all aspects of Super Bowl LVI - from the game to the ads to the halftime show. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikele...
Feb 14, 2022•54 min•Ep. 157
Former Goizueta Business School Professor and longtime Washington football fan Manish Tripathi returns to Fanalytics this week to discuss Washington's rebrand as the Commanders. Mike Lewis joins Manish to explore alternative options for the Washington football franchise in an exercise the two created for sports marketing students. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the...
Feb 08, 2022•45 min•Ep. 156
The last week of January consisted of two major headlines: Joe Burrow leading the Bengals to the Super Bowl and Joe Rogan triggering musician boycotts against Spotify. Emory Marketing Professor Mike Lewis applies his unique "fandom analytics" approach in this episode. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at f...
Feb 01, 2022•51 min•Ep. 155
Following a hectic weekend in professional football, Professor Mike Lewis talks Joe Burrow's likability from a marketing perspective as well as the NFL's postseason narratives. The episode also features discussion of the ongoing MLB lockout negotiations as well as a look-ahead to the Super Bowl Half Time Show featuring Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar, and Mary J. Blige. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the...
Jan 24, 2022•45 min•Ep. 154
Emory Marketing Professor Mike Lewis kicks off the New Year with a preview of 2022's sports stories. In this podcast, Lewis breaks down storylines across the NFL, NBA, MLB, Olympics, and college sports including: Joe Burrow's NFL Rise, LeBron's last dance, the MLB lockout, the 2022 Winter Olympics, the NCAA transfer portal, and NIL. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of t...
Jan 10, 2022•1 hr 2 min•Ep. 153
Enes Kanter, or now Enes Kanter Freedom, has been one of the top stories in the NBA this year. His media prominence might is a little surprising if you only consider his impact on the court. Kanter is an 11 year veteran with a career scoring average of 11.4 points per game, averaging just 4.7 points in the current season. But the politicization of sports made Kanter or someone like him inevitable. Of course, Kanter’s prominence is due to his outspoken advocacy related to Chinese human rights abu...
Jan 03, 2022•49 min•Ep. 152
Last week, Emory Marketing Professor Mike Lewis identified 5 of the most impactful sports figures from 2021. This week, Manish Tripathi joins the show to conclude the countdown. Read the full countdown at fandomanalytics.com Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.c...
Dec 28, 2021•48 min•Ep. 151
In this final month of 2021, we have spent some time reflecting on the year's most influential athletes. The list discussed in this podcasts consists of 5 athletes who Emory Marketing Professor Mike Lewis identified as 5 of the most impactful athletes in all of sports for 2021. Emory Professor Tom Smith joins Professor Lewis for this discussion, proposing his changes to the list. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the P...
Dec 22, 2021•47 min•Ep. 150
Emory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming college football playoff. Doug shares his observations of both the Alabama and Georgia fanbases from the SEC Championship, and Mike predicts a rematch on January 10th. In the show's second segment, the two discuss lockout implications for baseball fans. Mike concludes the episode with a brief discussion of his recent research regarding eSports fandom amongst Gen ...
Dec 08, 2021•51 min•Ep. 149
Emory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching carousel as well as their predictions for the final week of college football. Additionally Mike recaps an exhilaration week of rivalry matchups, and Doug discovers the "3 P's of Great Rivalries." Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. ...
Dec 01, 2021•1 hr•Ep. 148
Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever. Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide. While Mike and Doug provide a glimpse of how the American audience might interpret the K-...
Nov 22, 2021•1 hr•Ep. 147
In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us to discuss fan relationship management. Listen to the entire Fall Podcast Series at fandomanalytics.com Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fan...
Nov 17, 2021•57 min•Ep. 146
In the second installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Influencer Code author Amanda Russell joins Mike Lewis for a discussion on influencer marketing. Next week (11/17), The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Stay tuned. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top schola...
Nov 03, 2021•51 min•Ep. 145
In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey. Listen to this episode to hear Mike's findings on fandom differences across category, generation, and gender. Next week (11/10), The Influencer Code author Amanda Russell joins us to discuss influencer marketing. And on 11/17, The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship mana...
Nov 03, 2021•1 hr 1 min•Ep. 144
In this installment, Professor Mike Lewis discusses the World Series, Braves country, and the Georgia sports curse as the Atlanta Braves compete for their first World Series in over two decades. Mike and co-host Doug Battle then discuss the struggles of young NFL quarterbacks as Mike questions whether playing young quarterbacks prematurely can permanently damage them as players. In the show's final segment, Mike and Doug discuss the plethora of college football teams still in the hunt for a Play...
Oct 26, 2021•1 hr 2 min•Ep. 143
Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football fans trashing the field, Texas A&M fans storming the field, Aaron Rodgers talking smack to Bears fans, and much much more in the world of sports fandom. Other points of discussion include the WNBA's surprising growth throughout the pandemic, a preview of the upcoming NBA season, and Bama bias in the AP Top 25 poll. Send in a voice message: https://podcaste...
Oct 19, 2021•1 hr 1 min•Ep. 142
Emory Professor Mike Lewis and his co-host Doug Battle kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and the NFL. Then, the two discuss whether college football's plethora of positive storylines pose a threat to the NFL. In the show's final segment, Mike and Doug discuss Wilder-Fury and reflect on the MLB's relatively quiet start to October. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a...
Oct 13, 2021•50 min•Ep. 141
