Fan Segmentation in Sports & Entertainment

Fanalytics with Mike Lewis

Apr 07, 2022•55 min•Ep. 165

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Episode description

Are there any events left that successfully achieve mass appeal?

In this podcast, Emory Marketing Professor Mike Lewis answers this question in a discussion on current events such as The Grammys, Oscars, NCAA Tournament, and Masters.

This podcast also features discussion on the dilemma athletes like LeBron James present to sponsoring brands.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.

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