00:00 Introduction to Fanalytics Podcast 00:28 The Crisis in Higher Education 01:25 Higher Education as a Fandom 03:47 Impact of Government Policies on Higher Ed 07:51 Foundations of University Fandom 10:58 Managerial Misalignment in Universities 12:02 Administrative Bloat vs. Core Fandom 13:49 Political Leanings and Fandom 17:34 International Students and Fandom Influence 21:27 Generational Fandom and Managerialization 26:31 Final Thoughts on Higher Education Fanalytics is a part of the Profess...
Feb 26, 2025•32 min•Ep. 290
00:00 Welcome to the Fanalytics Podcast 00:07 Cultural Reflections on the Super Bowl 00:31 Introduction to the NBA All-Star Game 00:41 The Concept and Appeal of All-Star Games 01:30 History and Decline of All-Star Games 03:00 Major League Baseball: The Origin of All-Star Games 07:38 The NBA All-Star Game: A Look Back 12:55 The Decline in Viewership 17:33 NBA's Attempts to Revitalize All-Star Weekend 23:59 Challenges in Motivating Modern Athletes 26:05 Conclusion and Where to Find More Fanalytics...
Feb 10, 2025•26 min•Ep. 289
00:00 Welcome to the Fanalytics Podcast 00:14 The Cultural Significance of the Super Bowl 01:45 Key Themes of the Super Bowl 03:46 The Impact of the Super Bowl on Football Teams 12:17 Gambling and the Super Bowl 20:07 Super Bowl Halftime Show: Evolution and Impact 25:38 Advertising at the Super Bowl 30:53 Concluding Thoughts on the Super Bowl and NFL Fandom Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content a...
Feb 03, 2025•37 min•Ep. 288
00:00 Introduction to the College Football Playoff 01:16 The Positives of the College Football Playoff 01:38 Viewership and Popularity Metrics 05:00 Challenges and Questions about the CFP 08:33 Impact on Regular Season and Conference Realignment 14:16 Long-Term Ramifications and Final Thoughts 16:21 Announcement and Conclusion more content at fanalytics.substack.com Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics ...
Jan 20, 2025•17 min•Ep. 287
00:00 Welcome to Fanalytics 2025 00:13 The Evolution of Fandom 01:24 Key Forces Shaping Fandom 03:27 Predictions for 2025 06:30 College Football Predictions 10:05 Pro and College Football Viewership 12:20 NBA's Struggles and Predictions 16:37 Women's College Basketball Insights 21:22 The Decline of Superhero Movies 25:07 Netflix and WWE Partnership 28:04 Warhammer: The Next Big Fandom? 31:44 Conclusion and Summary Fanalytics is a part of the Professors.fm podcast network - making sense of the wo...
Jan 07, 2025•36 min•Ep. 286
00:00 Introduction to Fanalytics Podcast 00:19 Recap of Previous Episode 00:27 Top Fandom Events and People of 2024: Numbers 5 to 1 02:31 Political Endorsements and Fandom 05:21 Paris Olympics Controversy 08:18 World Series Viewership Analysis 12:47 Caitlin Clark's Impact on Women's Basketball 19:43 Jake Paul vs. Mike Tyson: The Biggest Fandom Event 24:33 Key Lessons from 2024 Fandom Events 30:41 Looking Ahead to 2025 Predictions Fanalytics is a part of the Professors.fm podcast network - making...
Dec 19, 2024•31 min•Ep. 285
00:00 Welcome to the Fanalytics Podcast 00:07 Top 10 Fandom Events of 2024: Introduction 01:16 Joe Rogan and Donald Trump: A Cultural Realignment 04:50 Deadpool and Wolverine: The Power of Established IP 08:11 NFL Quarterback Strategies: Cowboys vs. Steelers 12:25 Travis Kelce and Taylor Swift: A Cultural Unifier 15:15 The Costco Guys: Viral Fame in the Social Media Era 19:17 Recap and Conclusion: Fandom Events 10 through 6 22:38 Closing Remarks and Where to Find More Content Fanalytics is a par...
Dec 10, 2024•23 min•Ep. 284
00:00 Introduction to the Biggest Boxing Event of the Year 01:05 Boxing Legends: Mike Tyson vs. Jake Paul 03:02 The Marketing Genius of Jake Paul 04:53 Mike Tyson: From Bad Guy to Hero 06:10 Social Media Influence and Audience Reach 08:37 Challenges and Future of Boxing 15:56 The Spectacle vs. Legitimate Competition 17:36 Conclusion and Future Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at ...
Nov 14, 2024•19 min•Ep. 283
00:00 Welcome to Fanalytics Podcast 00:04 Introduction to Today's Topic: Major League Baseball 00:21 Comparing MLB and WNBA Fandom 01:50 Strengths of Baseball: A Historical Perspective 03:02 Local Attendance: MLB's Stronghold 07:41 National Viewership: A Decline in Popularity 21:09 Financial Health of MLB 24:59 Conclusion and Future Outlook 26:26 Upcoming Episodes and Closing Remarks Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check ou...
Nov 11, 2024•25 min•Ep. 282
00:00 Welcome to the Fanalytics Podcast 00:11 The WNBA: A Mixed Story 00:36 The Importance of the WNBA in 2024 01:21 Challenges and Media Coverage 02:33 Fandom and Financial Concerns 03:50 Key Questions About the WNBA 05:26 The Caitlin Clark Effect 06:12 Social Justice vs. Sports League 17:50 Media Attention and Marketing Challenges 19:05 Olympic Snub and NBA Frustrations 20:54 Rivalry and League Dynamics 21:44 Megan Rapinoe's Controversy 23:07 WNBA's Business and Fandom 25:39 International Pote...
Oct 24, 2024•35 min•Ep. 281
00:00 Introduction to the Fanalytics Podcast 00:08 The Cultural Significance of Baseball 02:55 Current State of Major League Baseball 04:28 Key Players to Watch in 2024 04:58 Aaron Judge: The New York Yankee Star 08:20 Shohei Otani: The Japanese Unicorn 10:54 Paul Skenes: The Rising Star 14:25 Analyzing Media Attention and Trends 19:12 The Chicago White Sox: A Case Study in Futility 24:21 Conclusion and Final Thoughts The Google Trends data is at fandomanalytics.com Get the Fanalytics book at ht...
Sep 24, 2024•25 min•Ep. 280
00:00 Introduction and Overview 01:00 College Football Highlights 03:06 The Big Ten and SEC Dominance 06:27 NFL Week One Highlights 07:40 The NFL Quarterback Market 15:10 Pittsburgh Steelers' Unique Strategy 20:37 Upcoming NFL and College Football Stories 24:08 Conclusion and Sign-Off Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow...
Sep 10, 2024•24 min•Ep. 279
The Interplay of Politics and Sports: A Cultural Analysis | Fanalytics Podcast Join Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data from the Next Generation Fandom Survey. Discover the cultural preferences of Donald Trump and Kamala Harris supporters, the influence of celebrities ...
Sep 03, 2024•23 min•Ep. 278
Analyzing the Paris 2024 Olympics: Success, Politics, and Future of Fandom In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games were a success and how they fit into the evolving landscape of sports fandom. He highlights the mix of politics and sports, the creation of niche stars, ...
Aug 20, 2024•26 min•Ep. 277
NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed! Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of teams ranked from the struggling to the elite, and analyzes what makes their fan bases tick. He also explores the methodologies used to gather and interp...
Aug 13, 2024•45 min•Ep. 276
Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the Rankings In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social media following, Lewis ranks NFL teams from 32 to 17, highlighting the significant factors and historical narratives that influence each team's fan engage...
Aug 07, 2024•49 min•Ep. 275
00:00 Introduction to Political Fandom 00:11 The Role of Narratives in Politics 00:33 Current Political Landscape: Trump vs. Harris 00:41 Understanding Political Fandom Metrics 03:06 Impact of Negative Advertising 05:21 Historical Context of Political Fandom 07:35 Fandom Trends Across Demographics 10:37 Gender and Political Fandom 13:24 Generational Perspectives on Candidates 15:16 Racial Dynamics in Political Fandom 17:03 Cultural Segments: Swifties vs. Baseball Fans 20:00 Summary and Predictio...
Jul 30, 2024•28 min•Ep. 274
00:00 Introduction to Haley Welch and the Hock Tua Phenomenon 01:21 Media Coverage: Barstool Sports and Rolling Stone 08:04 The Cultural Significance of Haley Welch 08:39 Economic Impact and Brand Potential 13:26 Fandom Dynamics and Cultural Relevance 18:31 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to foll...
Jul 22, 2024•22 min•Ep. 273
In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing on the future of Olympic fandom. Key highlights include the historical paradox of Olympic viewership, the strong national identification that fuels fa...
Jul 16, 2024•49 min•Ep. 272
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playi...
Jul 09, 2024•38 min•Ep. 271
Future Fandom Insights: The WNBA's Growing Influence and Marketing Impact In this episode of the Fanalytics podcast's Future Fandom series, we explore the rising influence of the WNBA and its significant stories from women's collegiate and professional basketball in 2023 and 2024. The discussion covers foundational stories of WNBA fandom, analyzes fandom dimensions using the WILD framework, and examines the future impacts of demographics, technology, and marketing. We delve into the challenges a...
Jul 04, 2024•24 min•Ep. 270
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” at Emory University. Jay is a senior writer at Yahoo Sports. The course is being taught for our campus MBA program, but we are taking the opportunity to offer (par...
Jul 02, 2024•33 min•Ep. 269
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs. Professor Lewis notes that t...
Jun 18, 2024•47 min•Ep. 268
We're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom. Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marketing Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan ...
Jun 11, 2024•48 min•Ep. 267
In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's impressive college career, her rise to fame in 2023, and her impact on women's sports, particularly the WNBA, this interlude episode discusses whether her stardom and influence can be sustained in the long term. Mike delves into the economic and social theories behind superstardom, examining if Caitlin can replicate her success at the professional level. He addresses ...
Jun 11, 2024•13 min•Ep. 266
In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new partnerships, the shift to using Substack for detailed content, and the focus on analyzing the future of fandom across different sports and cultural entities. Key topics include the impact of technology, demographics, and marketing on fandom, and an introduction to the W.I.L.D. framework for assessing fandom. Upcoming focus areas will include the WNBA, the Olympics, and ...
May 30, 2024•46 min•Ep. 265
This Fanalytics podcast episode features ho Mike Lewis and Doug Battle discussing their immersive experiences as fans following significant college basketball games, particularly focusing on Illinois' loss to Connecticut in the Elite Eight. They share moments of intense fandom, the emotional highs and lows that come with following a team closely, and the rollercoaster that is college basketball fandom. Furthermore, they discuss the implications of Illinois' performance, the significance of UConn...
Apr 01, 2024•52 min•Ep. 264
In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports. In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of s...
Mar 26, 2024•57 min•Ep. 263
This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on ...
Mar 19, 2024•1 hr 1 min•Ep. 262
In this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the podcast explores the ramifications of NIL (Name, Image, Likeness) regulations, the unionization efforts within the Dartmouth men’s basketball team, and ...
Mar 13, 2024•51 min•Ep. 261
