This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL d...
Mar 05, 2024•51 min•Ep. 260
This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance. Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on ...
Feb 27, 2024•1 hr 4 min•Ep. 259
Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend , highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers. Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Ma...
Feb 20, 2024•1 hr 8 min•Ep. 258
Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis. We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such pr...
Feb 13, 2024•1 hr 9 min•Ep. 257
In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives...
Feb 06, 2024•57 min•Ep. 256
This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize. We conclude the podcast with discussio...
Jan 23, 2024•1 hr 1 min•Ep. 255
Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcas...
Jan 16, 2024•58 min•Ep. 254
Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while dama...
Jan 10, 2024•48 min•Ep. 253
Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next ...
Jan 04, 2024•31 min•Ep. 252
In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to fol...
Dec 26, 2023•36 min•Ep. 251
In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected involvement in the NFL, and more. Stay tuned for Part 2 as we close out yet another year of the Fanalytics podcast. Send in a voice message: https://p...
Dec 20, 2023•42 min•Ep. 250
This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA) following the release of the highly anticipated GTA6 trailer. Professor Lewis delves into the intricacies of the gaming community, examining the factors that contribute to the overwhelming popularity of the franchise and the impact it has on contemporary culture. Shifting gears from the virtual world to the real world, the podcast delves into the realm of spor...
Dec 12, 2023•1 hr 8 min•Ep. 249
In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament in capturing widespread interest, prompting considerations for potential changes. Additionally, Professor Lewis explores the intriguing possibility of ...
Dec 05, 2023•1 hr 5 min•Ep. 248
In this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern, Georgia-Georgia Tech, Ohio State-Michigan, Alabama-Auburn, and Georgia-Alabama as compelling case studies. Drawing upon his expertise in marketing, Lewis unravels the psychological and emotional underpinnings that make these matchups more than just games on a schedule.Listeners can expect a deep exploration of the cultural, social, and economic aspects surrounding these ri...
Nov 29, 2023•1 hr 5 min•Ep. 247
This week's podcast focuses on league structure and its effect on sports fandom. We specifically discuss how boxing's organizational fragmentation negatively impacts the sport. We also explore how the advent of NIL has effected NCAA sports for better or worse in a breakdown of Angel Reese's recent departure from the reigning champion LSU women's basketball team. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podca...
Nov 22, 2023•1 hr 3 min•Ep. 246
In this podcast episode, Professor Mike Lewis explores how NIL, draft rules, and changing media strategies have put women's college basketball on the map as men's college basketball loses its mass appeal. This podcast also features discussion on how the SEC could be left out of the College Football Playoff, rookie NFL QB performances, and more. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - makin...
Nov 16, 2023•1 hr 4 min•Ep. 245
This week's podcast features discussion on Michigan's scouting scandal, Alabama's inevitable College Football Playoff push, and the NBA's inaugural in-season tournament. We also discuss Victor Wembanyama's historical start as well as Travis Kelce's out-of-nowhere advertising success and Bob Knight's legacy. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars...
Nov 08, 2023•1 hr 1 min•Ep. 244
In this week's podcast, Professor Mike Lewis focuses on the sports leagues that are struggling to cut through the noise amidst the busiest season of the sports calendar. Discussion revolves around Major League Baseball's dismal World Series viewership numbers, NCAA Men's Basketball's lack of star power, and boxing's long-gone heyday. Professor Lewis compares these sports against NFL football, college football, and the NBA before transitioning to a conversation on recent displays of fan passion a...
Nov 02, 2023•57 min•Ep. 243
Professor Lewis takes to the podcast to discuss Major League Baseball's struggles with the Gen Z market and what it would take to bring baseball back to its rightful place as America's pastime. This podcast also features discussion on Victor Wembanyama's NBA Preseason, NFL Week 7, the College Football Playoff picture, and much more. Watch/listen to the full podcast here: Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors...
Oct 26, 2023•58 min•Ep. 242
In this week's episode, Professor Lewis and Doug Battle talk the state of college football at the season's halfway point as well as some personal fandom stories that you won't want to miss. Check out more Fanalytics content at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com an...
Oct 17, 2023•1 hr 3 min•Ep. 241
It's the best time of the year for well-rounded sports fans as football, baseball, basketball, and hockey are all simultaneously underway! In this week's podcast, we discuss stories across the sports stratosphere as well as Taylor Swift's highjacking of football season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at...
Oct 12, 2023•55 min•Ep. 240
This week's podcast features discussion on topics ranging from the NFL's gimmicky emphasis on Taylor Swift and Toy Story to the wild fandom stories observed across college football's fifth week. In this episode, Emory Professor Mike Lewis breaks down NFL quarterback performances, baseball's overlooked October, and fandom impact on the presidential primaries. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast n...
Oct 03, 2023•1 hr 1 min•Ep. 239
This week's episode features discussion of the collision of two top fandoms: NFL fans and Swifties. We also explore the week in sports as Coach Prime's Buffalos face their first loss, Justin Fields continues to struggle in the NFL, and the Miami Dolphins put up a historically dominant performance against Denver. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top sch...
Sep 28, 2023•58 min•Ep. 238
In the ever-evolving landscape of sports media, a new breed of influencers has emerged, reshaping the way we consume and engage with our favorite sports. In this episode of Fanalytics, we explore how the meteoric rise of sports personalities like Deion Sanders and Pat McAfee reflects an underlying shift in the sports media landscape. This episode also features discussion on the second week of the NFL season, WNBA fandom, and a huge slate of games coming up for college football. Send in a voice m...
Sep 19, 2023•1 hr 4 min•Ep. 237
This week's podcast features discussion on the NFL's opening week, Texas Longhorns fandom, and Disney's Ahsoka. EPISODE CHAPTERS (0:00:05) - NFL Quarterbacks and Fan Expectations(0:10:32) - Running Quarterbacks' Impact in Football(0:16:33) - Quarterback Strategies(0:29:53) - Alabama's Underachievement and Early Season College Football(0:33:07) - Texas Football and Arrogant Fanbase(0:37:29) - Agent Risks in College Football(0:49:16) - Football Playoff and Star Wars FandomSHOW NOTES(0:00:05) - NFL...
Sep 14, 2023•1 hr 3 min•Ep. 236
Gear up football fans! Our latest episode will take you on a riveting journey through the electrifying world of college football - exploring the culture of fan devotion, the role of mascots, and the unfolding saga of Deon Sanders' arrival in Colorado. We also delve into the ripples of conference realignment and its potential implications on smaller schools and low-revenue sports. Other topics of discussion include Nebraska's Women's Volleyball attendance record, USA basketball's loss to Lithuani...
Sep 07, 2023•49 min•Ep. 235
Join us as we dissect the implications of the recent incident involving the Spanish soccer president and analyze an overarching theme that has recurred yet again in women's sports.. This episode uncovers the shift in fandom focus from the sport to the exposed social issues, exploring the net effect on audiences worldwide. We also navigate the landscape of fandom in Gen Z while pondering the role of brand allegiance and the questionable nature of data in recent times. As a bonus, we take a detour...
Aug 29, 2023•41 min•Ep. 234
Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' human highlight film status this preseason and the intriguing stories behind NFL's AFC North teams going into this season. But we're not just talking ...
Aug 22, 2023•47 min•Ep. 233
This week's podcast features an analysis of rookie QBs after one week of preseason play, discussion on Michael Oher's lawsuit against the family that "adopted" him, and a look at a recent push to rename the Washington Commanders once again. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanal...
Aug 17, 2023•57 min•Ep. 232
This week's podcast features discussion on Barbie fandom, Christopher Nolan Fandom, US soccer fandom, and the NFL RB market. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike Y...
Jul 26, 2023•51 min•Ep. 231
