We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears. Professor Mike Lewis then breaks down the NBA's most recent dilemma as a few anti-vax players act in defiance of the league's messaging. In the show's final segment, Mike and his co-host Doug Battle discuss college football parity (or the lack thereof). Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Prof...
Oct 05, 2021•56 min•Ep. 140
Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and Bo Nix as well as Clemson Head Coach Dabo Swinney. Then, Mike discusses the recent struggles of NFL rookie quarterbacks - using the Parcell Rules to question whether today's rookie quarterbacks are ready for the speed of the NFL. In the show's final segment, Mike looks ahead to the dilemma Patriots fans will face when Tom Brady returns to Foxborough this Sunday...
Sep 28, 2021•48 min•Ep. 139
After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and his co-host Doug Battle discuss college football's return to normalcy... and what packed out stadiums amidst a global pandemic can teach us about fandom. The discussion pivots to a league that has seen record high and record low viewership for various events this season: the MLB. In the show's final segment, Professor Lewis previews the Emory Marketing Analytics Center's "Next Generation...
Sep 21, 2021•37 min•Ep. 138
In this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports fans have forgotten about baseball this Fall. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social!...
Sep 14, 2021•46 min•Ep. 137
In this episode, Emory Professors Mike Lewis and Tom Smith discuss what differentiates the sports business curriculum at Emory from that of other universities. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsm...
Sep 08, 2021•45 min•Ep. 136
After a weird week for sports fans, Professor Mike Lewis shares his thoughts a number of wild stories in the world of sports and entertainment. Another Logan Paul fight causes Mike to question the sustainability of the new boxing model, while Luke Ford's emergence for Illinois football awakens his criticisms of the NCAA. Mike also shares his thoughts on what it took for a fake football team to gain national attention through ESPN as well as the state of the film industry after a dismal year in t...
Aug 31, 2021•1 hr 1 min•Ep. 135
MELT CEO Vince Thompson kicked off the Spring edition of our webinar series with a discussion on how COVID has and will shift fan behavior, engagement, & attendance. He also discussed what successful job-seekers do to win a job in sports amidst a global pandemic. Listen to our other webinars at fandomanalytics.com/fanalytics-u Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the...
Aug 23, 2021•1 hr 3 min•Ep. 134
With roughly 2 weeks until 2021's first college football game, Professor Mike Lewis and I took to the podcast to discuss the upcoming season. In this episode, we share our expectations for the 2021 College Football Playoff, explore how NIL might benefit the supporting casts of college football's biggest stars, and break down how a rumored "college football alliance" could alter the playoff hopes of various blue blood football programs. Send in a voice message: https://podcasters.spotify.com/pod/...
Aug 17, 2021•1 hr 3 min•Ep. 133
Professor Mike Lewis talks all things pro football in this week's podcast as we approach the 2021 NFL season. He begins the episode by discussing the various quarterback stories that have seemed to dominate NFL coverage in the offseason. He then pivots to a topic that may be more well adopted at this point than the NFL itself - Fantasy Football. In the show's final segment, Mike shares his thoughts on the first few episode of Ted Lasso Season 2. More content available at fandomanalytics.com Send...
Aug 10, 2021•1 hr 5 min•Ep. 132
When Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class, the USWNT is the choice. In this podcast, Mike discusses the USWNT fandom and why it may best exemplify the new era in sports fandoms. Mike and his co-host Doug also discuss declining ratings for the Olympics and what rebrand would have best suited the C...
Aug 03, 2021•56 min•Ep. 131
In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France. Then, Doug proposes a complete restructuring of college football conferences in a discussion sparked by Oklahoma's potential move to the SEC. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check o...
Jul 27, 2021•58 min•Ep. 130
In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.” The episode is structured in three parts. The first part considers the Ted Lasso show. The nuts and bolts of the program. The second part considers sports TV shows and movies. In part three, we diagnose why the show works. We finish with a quick look ahead to season 2. We do this all while trying to avoid spoilers. Send in a voice message: https://podcasters.spotify.com/pod/show/fanaly...
Jul 20, 2021•47 min•Ep. 129
Professor Mike Lewis breaks down the next big thing in the business of sports: NFTs. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyt...
Jul 13, 2021•1 hr 7 min•Ep. 128
Emory Marketing Professor Mike Lewis and his co-host Doug Battle discuss a wild first week of NIL deals. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsm...
Jul 07, 2021•55 min•Ep. 127
Emory Marketing Professor Mike Lewis and his co-host Doug Battle breakdown a wild first week of NIL partnerships. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fa...
Jul 07, 2021•55 min•Ep. 126
Professor Mike Lewis and his co-host Doug Battle discuss this week's events in the world of sports through a fandom-focused lens. First off, the two discuss the manhunt in France after a fan-caused crash altered the outcome of the race. Then, politics take precedence once again as a number of Olympics-related stories seem to give us a sneak peak of what's to come in Tokyo. After discussing the Olympic US Men's Basketball Team as well as the NBA Playoffs, Mike and Doug conclude the episode with a...
Jun 29, 2021•56 min•Ep. 125
Professor Mike Lewis and co-host begin this episode with a discussion of the NBA's most chaotic postseason in recent memory. This features a conversation on the Atlanta Hawks' future, Philadelphia's failed "Process," and what a small market Finals could mean for the league. Mike and Doug then observe a number of recent stories that highlight the infiltration of politics in sports - Ronaldo, Rapinoe, and the NCAA's recent Supreme Court loss. Send in a voice message: https://podcasters.spotify.com...
Jun 21, 2021•41 min•Ep. 124
In this podcast episode, Professor Mike Lewis and his co-host Doug Battle break down recent storylines from the star-driven NBA. Then, Mike breaks down what the Aaron Rodgers saga reveals about the ever-changing NFL. In the show's final segment, Mike and Doug continue last week's discussion of soccer fandom in the US. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with t...
Jun 14, 2021•50 min•Ep. 123
Floyd Mayweather's exhibition fight with Logan Paul stole the spotlight in a weekend that featured the US Men's National team defeating Mexico as well as a number of NBA Playoffs stories. In this episode, Emory Marketing Professor Mike Lewis discusses what the Mayweather-Paul exhibition means for the future of boxing. He and co-host Doug Battle then discuss what LeBron's first round exit means for the future of the NBA and what player(s) have the opportunity to take on the mantle as the NBA's be...
Jun 07, 2021•55 min•Ep. 122
Today’s episode hits two points. First, Professor Mike Lewis continues through an area of passion for his co-host Doug Battle - the NBA playoffs. The power of passion leads the two to a second topic - how fandom changes across generations. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanaly...
May 25, 2021•53 min•Ep. 121
In this episode, Professor Mike Lewis and his co-host Doug Battle break down storylines from the upcoming NBA Playoffs. Then, Mike discusses the only league to grow its viewership amidst the 2020 pandemic - the WNBA. Mike explores why this league has struggled in years past, and what it will take for the WNBA to generate lifelong fans. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense o...
May 18, 2021•1 hr 10 min•Ep. 120
In this episode, Professor Mike Lewis breaks down ramifications of recent Name, Image, and Likeness legislation for leagues, teams, players, and marketing minds. Professor Lewis and co-host Doug Battle also discuss how the transfer portal may work hand-in-hand with NIL legislation to intensify competitive imbalance in college football as well as college basketball. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm po...
May 11, 2021•54 min•Ep. 119
Whereas quarterbacks like Trevor Lawerence, Zach Wilson, and Trey Lance may determine the future of the NFL, no player holds more power over the league's present than reigning MVP Aaron Rodgers. In this week's podcast, we discuss what Rodgers' public dissatisfaction with the Packers organization reveals about the modern NFL. We then discuss the aftermath of the 2021 NFL Draft as well as a recent trend toward gimmicks in sports following a devastating financial year across leagues. Send in a voic...
May 04, 2021•45 min•Ep. 118
Ahead of this week's NFL Draft, Emory Sports Analytics Professor Mike Lewis gives an academic outlook on Justin Fields' perceived drop in a loaded QB class. He and co-host Doug Battle then break down the NFL Draft's biggest storylines through an analytical lens. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandoma...
Apr 27, 2021•55 min•Ep. 117
Jake Paul: Narrowing the Gap Between Pro Sports & Entertainment by Mike Lewis, Emory University Marketing Professor Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTub...
Apr 20, 2021•55 min•Ep. 116
The start of the baseball season always brings to mind the topics of league design and competitive balance... or in this case, competitive imbalance. In this podcast, Emory Professor Mike Lewis discusses how league structure for MLB and college basketball affect fandoms across both leagues. He then breaks down how non-Power 5 schools like UCF are leveraging new Name, Image, and Likeness legislation to counteract college football's competitive imbalance. Send in a voice message: https://podcaster...
Apr 13, 2021•1 hr 3 min•Ep. 115
Today’s episode features three topics that show how sports are increasingly intertwined with the larger culture. In the first block, we discuss Aaron Rodger’s current role as host of Jeopardy. We then talk about LeBron James’ Space Jam reboot. In the epsode's third act, we tiptoe around the recent decision of MLB to take the All-Star Game away from Atlanta. Check out the episode's supplementary article at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanal...
Apr 06, 2021•50 min•Ep. 114
The NFL has masterfully created a calendar that keeps the media and fans fixated almost year-round. Free Agency, The Combine, The Draft, Training Camp, Fantasy Football Drafts, etc. There is always something happening or about to happen for NFL fans, even when teams are not playing. Right now, we are in the middle of a critical part of the off-season – The Time of Hope. For fans, free agency is a time when optimism is created or a period where hope is destroyed. But if free agency doesn’t excite...
Mar 30, 2021•48 min•Ep. 113
In the final webinar of the Spring speaker series, Sid and Ann Mashburn of Mashburn LLC join Professor Mike Lewis to discuss generating fandom in the fashion industry. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fan...
Mar 26, 2021•1 hr 1 min•Ep. 112
One week after declaring March Madness "the greatest playoff system," Emory Professor Mike Lewis recants his opinion. With Mike's Illini out earlier than predicted, he and co-host Doug Battle discuss the inevitability of loss in sports and how disappointment affects fandom. Don't miss our upcoming webinar with Sid and Ann Mashburn on Thursday, 3/25. We'll be discussing how brands can create fandom and much more. Register at fandomanalytics.com. Send in a voice message: https://podcasters.spotify...
Mar 23, 2021•48 min•Ep. 111
