Building Fan Equity: The NBA and WNBA
Episode description
In this episode, Professor Mike Lewis and his co-host Doug Battle break down storylines from the upcoming NBA Playoffs.
Then, Mike discusses the only league to grow its viewership amidst the 2020 pandemic - the WNBA. Mike explores why this league has struggled in years past, and what it will take for the WNBA to generate lifelong fans.
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