For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative. Joining us for a second time is the amazing Melanie Patterson who is the Founder and Managing Director of Team Integrity Knowledge Center she's going to break down the in's and out's of the government contracting side of freight and how carriers can get in on the actio...
Aug 02, 2022•14 min
For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps logistics and technology companies find talent. Connect with Wasim Munayyer on LinkedIn . Everything is Log...
Jul 31, 2022•15 min
You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste. Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring. In today's episode, we're diving into that process of lipstick making along with the challenges lipstick brands are facing on the manufacturing and distribution side of things---which plays right into another fun fact you'll learn which is the Lipstick Index. Watch...
Jul 29, 2022•12 min
On last week’s show we talked about the digital marketing strategies for the top carriers in the US –so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company. Armstrong and Associates Top 3PLs List How the top carriers treat digital marketing Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch wher...
Jul 27, 2022•17 min
Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing. Connect with Gabe Pankonin on Linkedin Follow Rocket Shipping on TikTok , Linkedin and their website . Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing . Alter...
Jul 26, 2022•29 min
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen,...
Jul 24, 2022•31 min
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check ...
Jul 21, 2022•20 min
Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us. Connect with Katie McPh...
Jul 17, 2022•37 min
The Story Behind Hirschbach's Graffiti-Style Branding The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere. Established in 1935 with more than 85 years in the industry, they k...
Jul 14, 2022•36 min
What a Shipper Wants with The Produce Industry Podcast Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Connect with host Patr...
Jul 12, 2022•28 min
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check ...
Jul 07, 2022•41 min
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen Kaag , VP Marketing, LoadSmart Beth Potratz , CEO, and Co-founder, DriveMyWay Kristy Knichel , ...
Jul 05, 2022•1 hr 3 min
Welcome to the new show name, Everything Is Logistics! In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the future. Correction...
Jun 28, 2022•28 min
I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain. Follow Grace Sharkey ...
Jun 23, 2022•27 min
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.. Connect with James on social media and follow his work Digital Dispatch helps the one-person marketing team flou...
Jun 21, 2022•45 min
Shipping Brine Shrimp with Mary O'Connell In our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference. Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. It's a super fun conversation with one of t...
Jun 16, 2022•42 min
The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away. I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your per...
Jun 12, 2022•30 min
Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. Listen to these shows next: How freight companies should treat SEO How to s...
Jun 09, 2022•20 min
One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process. But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on today's ...
Jun 07, 2022•15 min
In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and prais...
Jun 03, 2022•27 min
Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing strategy. Connect with Ken Kowal on Linkedin and his company, ShipStarter Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing . Alternatively, you can search by topic...
Jun 02, 2022•19 min
TikTok for 3PLs with Logistoks Sara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions. She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. Connect with Sara Graham on TikTok and LinkedIn Check out NFI Industries website Listen to these shows next: How to get started on TikTok Freightvana’s Sales and Marketing Tips for 3PLs Using social media...
May 31, 2022•18 min
In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. Listen to more of our "Logistics of" series: The wild story of Succulent Smuggling The logistics of championship merchandise The logistics of the NFL The logistics of Mother’s Day flowers The logistics ...
May 27, 2022•9 min
It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve the fa...
May 26, 2022•13 min
We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruiting How to work with Trucking Influencers Digital Dispatch helps the one-person marketing team flo...
May 24, 2022•16 min
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call Tracking AI Tools to Help the One-Person Marketing Team Artificial Intelligence in Marketing How to work with trucking influencers Making trucking cool again with Adam Wingfield Trucki...
May 20, 2022•10 min
Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space. According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030. This...
May 19, 2022•22 min
Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides. Connect with Austin Johansen on Linkedin Visit the ExxonMobil website Check out these shows next: How to save old trucks with Edison Motors Target...
May 17, 2022•14 min
The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up Conference Follow the TMSA on Linkedin , Facebook , and Twi...
May 12, 2022•16 min
ready to upload. just need to find a good schedule date to publish 6 Steps to Master Content Distribution in Freight We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Listen to these shows next: Content Marketing Strategy in Freight 5 tips for building your in-hous...
May 10, 2022•26 min
