A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck. Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — Coverr Listen to these shows next: How to stop annoying your website visitors The Most Important Thing You Can Add To You...
May 06, 2022•20 min
Medical Shipping with Pearl Trans When I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Connect...
May 05, 2022•19 min
Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Ca...
May 03, 2022•1 hr 5 min
Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it. Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2022, Freightwaves is set to bring their first in-person conference back since 2019 and Haley is dishing al...
Apr 29, 2022•16 min
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAY Website and Marketing Must-Haves for 2022 Marketing and Website Design for Small Fleets and Owner-Operators The Costly Mistakes You’re Making With Your Website Search by topic and ch...
Apr 27, 2022•16 min
Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation. It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content moderation in orde...
Apr 25, 2022•23 min
We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals. Erik joins the show to talk all about it plus ...
Apr 21, 2022•24 min
Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. Loadsmart is using more and more AI technology and applying it to freight in order to automate how...
Apr 19, 2022•25 min
Are you a big lemonade person? What about juice in general? Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade. In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand. Check out some of these other fun facts from the Calypso team: In June, Calypso reported a more than 50% sales increase duri...
Apr 14, 2022•30 min
Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry. Show links: Check out Thetius website Follow Nick Chubb on Linkedin Listen to these shows next: Maritime Marketing with Spire’s Kevin Naaka...
Apr 12, 2022•23 min
This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the possibilities and discoveries made while using Lidar in archeology. So I was rea...
Apr 10, 2022•25 min
Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done? For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other t...
Apr 07, 2022•16 min
In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them. Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale. I've got the Twitter thread linked below along with a few other episodes I think y'all would find beneficial. Since this is a quick episode today, feel free to check out the other shows for a deeper d...
Apr 05, 2022•12 min
Running a successful freight brokerage is hard. And trying to find good talent is even harder. But Liz Wayne of Able Transport Solutions is making it look easy. In this episode, we're talking to Liz about how she's growing her brokerage business while also balancing the role of TIA board member and their Women in Logistics initiative. Check out Able Transport Solutions website Connect with Liz Wayne on Linkedin Check out TIA Conference website Listen to these shows next: Freight broker training ...
Apr 03, 2022•21 min
One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric. These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time. Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers. Follow Chace Barber on TikTok Check...
Mar 31, 2022•29 min
NFT’s, crypto, and the metaverse---yep we're talking about web3 again. In today’s episode, we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. Now if you haven't caught my previous episodes on Web3 and the metaverse, it's a topic that keeps drawing me into it. It feels like a new digital wild west and I'm not sure if I should be going after the gold rush or be the one ...
Mar 29, 2022•42 min
Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode instead of listening. Why? Because I'm joined by Matt Barr- Senior Director of Product Strategy at e-Logistics, a GEODIS brand and we're conducting this interview while half a dozen puppies crawl all over us. Yes, I did just say that puppies were crawling all over us during this entire conversation about the growth of e-commerce and how the e-logisti...
Mar 25, 2022•11 min
Imagine you're building a much-needed hospital in a rural area or simply, want to provide medications to an area too remote for regular deliveries. Historically--this has been an incredible challenge. But if the drone company Wingcopter has any say--they'll help to address the need for regular and speedy medical supply shipments. In this episode, I'm joined by the company's co-founder and Chief Services Officer, Ansgar Kadura, on how Wingcopter is planning medical deliveries in the US via drone....
Mar 23, 2022•11 min
We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly the...
Mar 20, 2022•40 min
I've talked a lot about how the logistics community on Linkedin has really grown since COVID. Think about it: we were used to networking live at conferences and when that was taken away--the need to connect only grew stronger. That's why I was excited to finally meet sales one of those staples from that community live and in-person, Mr. Trey Griggs. In this episode, I've got Trey telling us all about how he got into the world of sales and as a former coach, what he hopes to bring to folks with a...
Mar 18, 2022•49 min
In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process. It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight. Follow Kinectic, the hosts of The Logistics of M...
Mar 14, 2022•1 hr 5 min
There are few in trucking that create more high-quality and high-value content than Rahmel Wattley. He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equipment, but he covers all aspects of trucking in addition to semi-trucks, with every interview he conducts. So th...
Mar 11, 2022•28 min
As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. In this episode, I'm breaking down 5 tips on how to start a media program within your company. You don't need a huge staff or a huge budget. But you do need to invest in learning about a high-level strategy before you get an in-house media program started. Listen to these shows next: Getting att...
Mar 09, 2022•24 min
If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains. Brian joins the show to talk about these companies, his passions, and how he’s investing in a bett...
Mar 07, 2022•33 min
When we talk about autonomous vehicles--it's usually referencing the first or the last mile. But what about the middle-mile part of a product's supply chain journey? That's what the company Gatik hopes to solve and Head of Operations Brad Garrett was kind enough to join me to talk about just that. In this episode, Brad is going to break down why Gatik chose to focus on the middle-mile and the current state of the autonomous part of the trucking journey. Check out the Gatik Website and follow the...
Mar 04, 2022•8 min
If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that was held in Vegas back at the end of January. Well, I got news for you because I still have a shit load of content to publish from that event--but until then I wanted to share with you all the cool swag I saw at the first big conference since COVID originally hit. Which side note: Did you ever think you'd miss conference swag? I actually did. A lot. So much ...
Mar 02, 2022•18 min
If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound like a foreign language. You see, Anthony is usually one of the smartest guys in the room, and when he starts breaking down complex economic systems, how it ties into freight lanes and using acronyms I typically have to Google--I realized we gotta get him on the show to find out what all this shit means. Connect with Anthony Smith on Linkedin Search by topic...
Feb 28, 2022•26 min
I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness? In this episode, Cameron Pechia, owner of Valley Trucking Insurance and co-host of Get a Load of This podcast. He’s sharing how starting the podcast has led to a greater effort in community building for his company which not only helps folks find out abou...
Feb 24, 2022•15 min
You’ve likely heard of autonomous vehicles in the news when it comes to a lot of firsts–but how has AV technology improved in the last couple of years when it comes to the evolution of driver’s role in the vehicle, safety, and future adoption by carriers? In this episode, I’m bringing you a panel I hosted in January at Manifest: The Future of Logistics. The talk explored the reality of autonomous trucking with some of the best leaders in the AV space which include: CEO and co-founder Don Burnett...
Feb 22, 2022•37 min
There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take to get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming. Follow Luke from AdLeaks on Tiktok Check out the AdLeaks website Search by topic and check out all our past episodes of the Digital Dispatch podcast —right on our website. Feedback? Id...
Feb 18, 2022•20 min
