You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk. In our interview, she tells us all the little things that are done before, during, and after a ship has been unloaded, where some of the most beautiful ports she’s visited and that ti...
Oct 27, 2021•20 min
Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes th...
Oct 26, 2021•16 min
Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get her on the show. In this episode, she's giving her thoughts on the current state of the global supply chain as well as other topics such as strategic content marketing--something that she’s continuing to double dow...
Oct 25, 2021•19 min
In previous episodes, we’ve talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side? That’s what today’s guest, Ayman Husain is here to talk about. He’s the director of intelligent cloud over at Microsoft and because of his experience in the consulting world, he’s bringing that deep level of problem-solving to customers in supply chain by helping them manage technology in a way that makes data actionable. Because we all know collecting data is j...
Oct 20, 2021•18 min
In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers and that’s the hated check call. Connect with Lindsay Watt of Parade.ai on Linkedin Follow Parade.ai on...
Oct 19, 2021•20 min
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today. And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year. Connect with Blythe v...
Oct 16, 2021•15 min
If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time. Why is this all happening and what can be done to fix the global supply chain mess? today's episode features best-selling author and host of Navigate B2B, Steve Ferreira. He’s breaking it all down for us so we as consumers can be better aware of what to expect this holiday season and leading into 2022. Connect with ...
Oct 15, 2021•22 min
Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing. Connect with Blythe via her website or on Linkedin , YouTube , and TikTok Feedback? Ideas for a future episode? Shoot us a text here to let us know. --------------------------...
Oct 13, 2021•13 min
Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for *17 years* With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that’s often overlooked like establishing a proper process for your sales and marketing. It's a friendly reminder that you may need to revisit if you hope to hit those 2021 sales goals. Show Links: Follow Forrest Dombrow on Linkedin along with his compa...
Oct 12, 2021•17 min
How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why. Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas,...
Oct 11, 2021•28 min
When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a ...
Oct 08, 2021•24 min
We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their internal employees--driver or not. So if you haven’t started up your own feedback loop process, it’s a good time to start--or at least budget for it in the future so you can know those happiness and frustration points of the job ye...
Oct 06, 2021•20 min
The last mile is a segment of shipping that has plagued many big logistics companies so as of late, it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he’s been so successful that he’s also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big” Chris is a shining ex...
Oct 01, 2021•20 min
September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.” But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. Show Links: Connect with Blythe via her website or on Linkedin , YouTube , and TikTok Feedback? Ideas for a fut...
Sep 28, 2021•14 min
iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come. Show Links: Connect with Blythe via her website or on Linkedin , YouTube , and TikTok Listen to these shows next: The Role of a Marketing Architect...
Sep 27, 2021•13 min
In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of JBF Consulting is breaking that all down today. Connect with Mike Mulqueen on Linkedin Check out Mike’s website, JBF Consulting Feedback? Ideas for a future episode? Shoot us a text here to let us know. ---------------------...
Sep 22, 2021•31 min
In this episode, we have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights. Connect with Big Ed Burns and his son Ed on Linkedin Check out Burns Logistics website Connect with Blythe via her website or on Linkedin , YouTube , and TikTok Feedback? Ideas for a future episode? Shoot us a text here to let us know....
Sep 21, 2021•29 min
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That’s the case for Metromax owner Demarco Thomas w...
Sep 17, 2021•1 hr 1 min
In this episode, we’re talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm, your overall business. Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up for success Connect with Sandy Vosk on Linkedin Check out Sandy’s website, Advanced Technology Solutions Feedback? Ideas for a future episode? Shoot us a text here to let...
Sep 16, 2021•33 min
The question I was asked the most while on the road was, "How do I start?" This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks. And if they try to tackle it, it's usually the thing that's put on the back burner first. Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house. So if you're too busy to handle it yourself and marketing agencies as a business...
Sep 14, 2021•24 min
In this episode, we’re talking with the founder of REAL Women in Trucking, Desiree Wood. She’s been a driver for years and is shining a light on where the industry needs to improve--and it’s not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren’t aware of--including myself. Follow Desiree on Twitter and Linkedin Check out Real Women in Trucking website Paradise Highway IMDB ~~~~~~~~~~~~~~~~~~~~~~~~~~~ ...
Sep 08, 2021•38 min
In this episode, we’re chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived “driver shortage”. Adam breaks down how trucking has an image problem and the coolest aspects of the job aren’t being talked about enough. He drops a lot of gems in this convo so I hope you all enjoy it as much as I did. Follow Adam Wingfield on Instagram and Linkedin Check out Innovative Logistics Group website ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find...
Sep 07, 2021•16 min
In this episode, we’re sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it’s clear as day as to why. Follow Chris Jolly on Linkedin and Instagram Subscribe to Coffee with The Freight Coach podcast on Apple or Spotify . ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch &...
Sep 03, 2021•37 min
We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins me live in San Antonio to talk about how they’ve enhanced collaboration and technology with the learning lessons of 2020. Hope y’all enjoy…. Matt Detmar on LinkedIn Detmar Logistics on LinkedIn Chris Poelma on LinkedIn PCS Software websi...
Sep 02, 2021•53 min
In this episode, I’m chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they suddenly shut down. That experience was traumatic for both of us--but it ultimately led to bigger and better things for us both. It was a nice full-circle experience for me to see how far both of us have come and he shares those lessons he learned the hard way and how they ultimately shape how he runs his company today. Follow Brian Mann on Linkedin ...
Sep 01, 2021•21 min
In this episode, we’ve got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte attending the annual agent conference hosted by Armstrong Transport Group. Three agents, Tony Orton, Pamela Mitchell, and Rod Clark all join the show to talk about what they looked for in an agent partner, where they struggle the most, and how future freight agents can vet their next partner. Checkout Armstrong Transport Group’s website and follow them ...
Aug 30, 2021•31 min
The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles. That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharin...
Aug 23, 2021•36 min
A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural? That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. And we should ...
Aug 20, 2021•15 min
The TMSA has been around for decades and with that comes the need for evolution in how you attack your marketing. TMSA board member and Director of Marketing for ITS Logistics Patrick McFarland is joining the show to talk about the changes and challenges faced when deciding it's time to evolve your own marketing strategies. Patrick McFarland of ITS Logistics on Linkedin ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Blythe's Linkedin YouTube Instagram TikTok Digital Dis...
Aug 18, 2021•27 min
No one could have predicted Miami, Florida becoming the hottest scene for technology. But after 2020, Cargologik's CEO Miles Varghese is joining the show to tell us how he's now capitalizing on the growing networking and freight tech scene as Miami moves to become the new Silicon Valley. Follow CargoLogik on Linkedin , Facebook , and Twitter Visit CargoLogik’s website ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Blythe's Linkedin YouTube Instagram TikTok Digital Dispa...
Aug 16, 2021•26 min
