Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a very public cheating scandal. But as fans of Noami started to rally to defend her betrayal at the hands of the ex, the social media mob started to swarm on Metul. So let's use this reality TV drama as a lesson in brand safety. Whether an employee or person closely associated with your brand/or company, you need to be ready for battle (aka a good def...
Aug 13, 2021•14 min
Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap between new folks entering the logistics space but he's one of just a few folks responsible for ushering in this content renaissance we've been seeing throughout trucking. Follow Truck N’ Hustle on YouTube , Instagram , Facebook , and Twitter Visit Truck N’ Hustle’s website ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Blythe's Lin...
Aug 11, 2021•24 min
We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to a...
Aug 09, 2021•21 min
When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts. But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship. Also part of the conversation is a buddy o...
Aug 06, 2021•30 min
During our Great Resignation episode , I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience. This shift in mindset towards a greater work/life balance is driving companies to finally become flexible with their employment requirements including where and how often to work. So who better to give us insight from inside the trenches of hiring than Charlie Saffro--owner of CS Recruiting. In this episode, we’re going to talk about t...
Aug 03, 2021•24 min
While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired. So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management. Connect with Danny Goff on Linkedin Check out Driver Reach and their show, Taking the Hire Road ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find...
Aug 02, 2021•25 min
We all know the benefits software can give us and as more data and tech come into freight, who’s managing the flow of information making it accessible to all the parties who need it? And once that access to the information is given, how do we make that data actionable? Well, PCS Software is here to provide that solution with one central platform for all sectors of transportation to use and includes the carriers, the brokers, AND the shippers. Connect with Anthony Vitiello on Linkedin Check out a...
Jul 30, 2021•20 min
A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it. Only Marcus Cooksey took that one step further when he started his business, Duke.AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize the hidden costs in a bad accounting process. Connect with Marcus Cooksey on Linkedin Follow Duke.ai on...
Jul 29, 2021•22 min
Remember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don’t have to tell folks in logistics and supply chain that we’ve been in a perpetual holiday season ever since. So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping the upcoming season--in July. Follow Andrew Cox on Linkedin Subscribe to Andrew’s email, Point of Sale ...
Jul 28, 2021•23 min
The ethos of competition is better, faster, stronger. We see it in every aspect of business, life, and of course, sports. More specifically The Olympic Games. And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal. With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that has evolved--and continues to evolve even days before the opening ceremonies. This story does pair well...
Jul 26, 2021•21 min
A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence. Links from the show: The State of Independence report from Contra ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Bl...
Jul 23, 2021•14 min
I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting. In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also known as the assertive backlash. In today's episode, Sue is breaking down all the faux pas so women can av...
Jul 20, 2021•25 min
Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much. Knichel Logistics website and Linkedin Connect with Kristy Knichel on Linkedin ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Blythe's Linkedin YouTube Instagram TikTok Digital Dispatch website Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on ...
Jul 16, 2021•17 min
If you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ America who just hit 100 episodes for their Trucking for Millennials podcast. Hear from hosts Aaron Dunn and Michael Clements as they share their perspectives on starting a podcast and keeping it going in hopes to hit more milestones. Subscribe/Follow Trucking for Millennials Podcast PDQ America’s website , Linkedin , YouTube , and Instagram Connect with Aaron and...
Jul 14, 2021•27 min
In today’s world, you’re thrown some breaking news multiple times….every single day And for those of us in logistics marketing and sales, we’re trying to keep up with SO MUCH in addition to doing our daily work. So how do you keep up with all of this news and then use that knowledge to impact your own business? In today’s episode, I’m gonna show ya. Fav Logistics TikTok Accounts NFI --company history, driver safety, workplace culture Logistoks --broker talk, questions, strategy Trucker Wazeer --...
Jul 12, 2021•19 min
About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “ Pitfalls and Perks of Working With Trucking Influencers ” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting ...
Jul 08, 2021•20 min
Nick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused business owners enter the logistics space. It's all for good reason because this slower-to-change industry has had more tech entering the scene and in order to keep up with the big guys--ya gotta invest. But where do you invest and what should be driving those purchasing decisions? Nick breaks it all down for us in this episode. Connect with Nick Dangles ...
Jul 07, 2021•19 min
Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started. Links from this show: Alban Brooke of Buzzsprout tweeting about his experience in the Facebook podcast addition Buzzsprout’s Latest S...
Jul 06, 2021•17 min
I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain. But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it all down for us. Connect with Dan Foster on Linkedin and StratusGrid website Navy’s DV Embark Program ~...
Jul 02, 2021•20 min
Grace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video. Follow Grace Sharkey on Linkedin and her work on Freightwaves ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a topic you'd like to see covere...
Jun 30, 2021•25 min
The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift. So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all done and how you can replicate this process. ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch ...
Jun 28, 2021•17 min
Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy. In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize regener...
Jun 25, 2021•17 min
Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into: How the trucking industry sucked her in when she was just 18 years old and hasn’t left since Founding her company Candor Expedite and ultimately thriving during COVID by shifting company gears Her passion for marketing and working to build other women up by launching the group ...
Jun 23, 2021•23 min
If you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach. If you’re working in any kind of sales role, not just on the brokerage side of logistics, Michael helps you to think outside the box to ensure longevity plus prosperity. Hope you all enjoy this episode and come away with some really insightful sales tactics and h...
Jun 21, 2021•26 min
If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all wit...
Jun 18, 2021•24 min
Have you received the notification while on an iPhone that asks your permission to be tracked? Well, those privacy pushes are going to become a greater focus for SOME tech giants, which might have some ad tech vendors worried. But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way. ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something...
Jun 16, 2021•12 min
One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure. The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent Cyberly episode. Hope you all enjoy... Connect with him to instantly become smarter. Meshach Weber on...
Jun 14, 2021•23 min
Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy. We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication. It was one of the best conversations I’ve had in a long time so I hope you enjoy it as much as I did… Links from the show: Connect with Jeremy Thone on L...
Jun 10, 2021•1 hr 4 min
CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy. I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from an an...
Jun 08, 2021•23 min
In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on...
Jun 04, 2021•15 min
