Creating the Aha Moments In Your Marketing
Episode description
CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy.
I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from an analytical and a creative perspective is fascinating to dive into.
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