Everyday MBA - podcast cover

Everyday MBA

Kevin Craineeverydaymba.libsyn.com
Entrepreneur and business success techniques and tips that you don't learn in business school.

Episodes

202: Five Steps to Boost Sales with Vertical Marketing

Episode 202 - In this "Best Of" episode, Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing . It can be difficult to succeed if you are perceived as a “jack of all trades.” Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a “ beachhead strategy ” focused on winning a particular market first before moving into other, larger markets. Want to be a guest?...

May 04, 201913 min

201: How Artificial Intelligence and the Cloud will Transform Business

Episode 201 - Futurist Tom Koulopoulos discusses " The Bottomless Cloud " and how AI, the next generation of the cloud, and abundance thinking will radically transform business. On the heels of his Amazon bestselling book " Revealing The Invisible ," Tom teamed up with entrepreneur David Friend to provide a straightforward understanding of the incredible power of the cloud and data abundance; it’s an entirely new way to think about the value and the role of data in building tomorrow’s enterprise...

Apr 27, 201924 min

200: Cracking the Code to Customer Loyalty

Episode 200 - Sandy Rogers , leader of FranklinCovey’s Loyalty Practice, discusses the book " Leading Loyalty " -- a #1 New Release on Amazon -- and ways to crack the code to customer loyalty. Sandy was previously senior vice president at Enterprise Rent-A-Car and during his 14 years there managed the turnaround of the London, England, operation and led the teams that developed Enterprise’s system for improving customer service across all branches. He is a graduate of Duke and Harvard Business S...

Apr 20, 201915 min

199: Artificial Intelligence and Content Management

Episode 199 - Bill Lobig , VP of Digital Business Automation at IBM discusses Artificial Intelligence and enterprise content management. Bill explores how innovations using AI are fueled by content, and how organizations are gaining advantage using strategies that leverage the value of data using automation. Listen for action items that you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor...

Apr 13, 201919 minEp. 199

198: Building An Inclusive Organization

Episode 198 - Raafi Alidina discusses his book, co-authored with Stephen Frost, " Building An Inclusive Organization " and ways organizations can leverage the power of a diverse workforce. Raafi is an associate at Frost Included limited in the UK and an expert in behavioural economics and equality practices. He got his Masters in Public Policy at Harvard and spent a year as a Research Fellow at the Center for Public Leadership at the Harvard Kennedy School. Host, Kevin Craine Do you want to be a...

Apr 06, 201928 min

197: Great Leaders Have No Rules

Episode 197: Kevin Kruse , NY Times best-selling author, discusses his book " Great Leaders Have No Rules " and contrarian leadership principles to transform your team and business. Kevin is the founder and CEO of LEADx, the first company to create a virtual executive coach using IBM Watson artificial intelligence. You may remember him from episode 64 when we talked about his book " 15 Secrets Successful People Know About Time Management ." Host, Kevin Craine Do you want to be a guest? Everyday-...

Mar 30, 201924 minEp. 197

196: Superhuman Innovation with Artificial Intelligence

Episode 196 - Chris Duffey discusses his new book " Superhuman Innovation " and transforming businesses with Artificial Intelligence. Chris used AI to write his book, in the form of Aimé, an intelligent bot Chris assembled using AI and natural language tools. Chris and his work has been profiled by the Wall Street Journal, the NY Post, The Guardian, and many more. He’s the head of AI Innovation & Business Strategy at Adobe , and he serves on Rutgers University Data Advisory Board. Listen for fiv...

Mar 23, 201927 min

Three Ways to Make Your Business Writing Better

Special Episode – Kevin Craine shares three ways you can make your business writing better in this special action item episode . Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America’s leading brands. Find out three important secrets of successful writers .

Mar 16, 201911 min

195: How To Be Resilient When Life Sucks

Episode 195 - Resiliency Ninja Allison Graham talks about her new book " Married My Mom, Birthed a Dog " and how to be resilient when life sucks. Guaranteed you face challenges; that’s life...and business. Unfortunately, without the right tools, those punches will limit your success. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Mar 09, 201929 minEp. 195

194: Use Your Gut Instincts to Make Better Business Decisions

Episode 194 - Rick Snyder discusses his book " Decisive Intuition " and ways to use your gut instincts to make better business decisions. Rick is an international business coach and consultant, and the CEO of Invisible Edge. His breakthrough strategies have been implemented by executives and businesses in Europe, Canada, Asia and America. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Mar 02, 201921 minEp. 194

193: Finding and Closing Sales with Social Media

Episode 193 - Ken Guest discusses his book " Digital Prospecting " and ways to find, nurture and close sales using social media. Ken is a Partner at Sandler Training at the Ruby Group and an expert at sales prospecting. Sales methods have changed dramatically. The days of cold calls and email blasts are over. Learn modern methods to close more sales using social media. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA/guest...

Feb 23, 201923 minEp. 193

192: Six-Figure Freelance Action Items

Episode 192 - Six-Figure Freelance Action Items . This special episode explores three steps to strengthen your solopreneur success using proven concepts like a sales pipeline , automated scheduling software and leveraging your niche with a beachhead strategy . Action items any entrepreneur can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com...

Feb 16, 201911 minEp. 192

191: STEM Education - Are Students Prepared?

Episode 191 - Neil Braun , Dean of the Lubin School of Business at Pace University, discusses STEM education. Are graduating students prepared for the real world? Professor Braun warns us that more is needed in the areas of science, technology, engineering and math. What is the future of business education and its integration with other sectors like science and technology? Listen for three action items. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Feb 09, 201923 minEp. 190

190: Be More Pirate and Win

Episode 190 - Sam Conniff Ellende discusses his book " Be More Pirate " and how you can take on the world and win. Sam explores the tactics and strategies of Golden Age pirates, drawing parallels modern business rebels like Elon Musk. Pirates didn’t just break the rules, they rewrote them. Learn how you can do it to. Listen for three action items you can do today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Feb 02, 201929 minEp. 190

189: Peak Leadership Fitness

Episode 189 - Dr. Timothy Tobin discusses his book " Peak Leadership Fitness " and ways to elevate your leadership game. Tim is Vice President of Franchisee Onboarding and Learning at Choice Hotels International and a leadership coach and fitness expert. What does physical fitness have to do with leadership? Find out in this interview and listen for three action items you can do today. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest...

Jan 26, 201927 minEp. 189

188: Digital Business Automation Strategies

Episode 188 - David Jenness , portfolio marketing manager for digital business automation at IBM, discusses advanced data capture, process automation and intelligent information management. What steps should you take in order to take advantage of advancements in business automation? What are the roadblocks to automation? And what is IBM's roadmap for content management in 2019 and beyond? Find out more here https://ibm.co/2KeZvm6 Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/gue...

Jan 19, 201927 minEp. 188

187: B State - A New Roadmap to Success

Episode 187 - Mark Samuel discusses his new book B State and a new roadmap for bold leadership, brave culture and breakthrough results. Mark is the author of The Power of Personal Accountability , which was recently named Best New Business Book by the International Book Awards. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Jan 12, 201923 minEp. 187

186: Billion-dollar C-Suite Success Techniques

Episode 186 - Tom Murry , retired CEO of Calvin Klein, discusses C-Suite business techniques that get results. Tom retired as CEO after 17 prosperous years during which he facilitated the brand’s growth from 2.8 billion to $8 billion. He has worked with, and learned from, the most recognized names in fashion, as well as titans of the business world. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Jan 05, 201917 minEp. 186

Year End Action Items

Special Year End Episode - Listen to unheard action items from 2018 interviews. Kevin Craine speaks with guests Derek Lidow, Rick Miller, Best-Seller Tim Caulkins, Dr. Kathleen Allen, Nazim Agabekov and Volkswagon VP Jason Bradshaw. Quick action success techniques directly from thought leaders, best selling authors, and C-suite executives in the real world. Host, Kevin Craine Do You Want To Be a Guest? Everyday-MBA.com/guest...

Dec 29, 201815 minEp. 185

184: What is Social Design?

Episode 184 - Cheryl Heller discusses her book The Intergalactic Design Guide and ways to harness the power and potential of social design. Cheryl is the Founding Chair of the first Master of Fine Arts program in Design for Social Innovation at the School of Visual Arts in New York City, and the founder of the design lab CommonWise. She’s worked with big brands that we know like Ford Motor Company, American Express, Reebok, Marriott and many others. Host, Kevin Craine Do you want to be a guest? ...

Dec 22, 201814 minEp. 184

183: Opportunities with Blockchain

Episode 183 - Dale Chrystie , Business Fellow, Blockchain Strategist at FedEx, discusses business opportunities with Blockchain. By allowing digital information to be distributed but not copied, blockchain technology is creating a backbone of a new type of internet. . What is blockchain, how is it different than bitcoin, and what are some of the opportunities for business today? Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest...

Dec 15, 201820 minEp. 183

182: Driving Revenue using Facebook Advertising

Episode 182 - Techniques to drive revenue using Facebook advertising. Kevin Craine speaks with Nazim Agabekov, founder at Lead Gen Black Belt. Nazim says he can help entrepreneurs and startups grow their online business to 7-figures using Facebook and marketing funnels. How does it work? What are the strategies to consider? We’ll find out. Listen in the second half for three action items. Host, Kevin Craine Do You Want To Be A Guest? Everyday-MBA.com/guest...

Dec 08, 201817 minEp. 182

181: Taking the Work out of Networking

Episode 181 - Karen Wickre discusses her book Taking the Work out of Networking and ways to make connections that count. Karen is the former editorial director at Twitter, where she landed after a decade-long career at Google, and a self-described introvert. However, she is regarded in Silicon Valley as a champion networker. How did she do it? Learn how in this interview. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest...

Nov 27, 201821 minEp. 181

180: How Tight and Loose Cultures Wire Our World

Episode 180 - Dr. Michele Gelfand discusses her book " Rule Makers, Rule Breakers ," and how 'tight and loose' cultures wire our world. Michele is a cultural psychologist and a distinguished professor of Psychology at the University of Maryland, College Park. Her groundbreaking research has been featured in places like the Washington Post, the New York Times, the Boston Globe...and in national media like NPR, NBC, ABC, among many others. In 2017 she received the Outstanding International Psychol...

Nov 24, 201820 minEp. 180

179: Surrounding Yourself with the Right People

Episode 179 - Leo Bottary discusses his book What Anyone Can Do and how surrounding yourself with the right people will drive change, opportunity and personal growth. Leo is an instructor for both Rutgers and Northeastern Universities. Prior to that, he was an adjunct professor for Seton Hall University, where he was named adjunct teacher of the year. Listen for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Do you want to be a guest? http://Ev...

Nov 17, 201821 minEp. 179

178: Getting Cybersecurity Right with Sami Saydjari

Episode 178 - Sami Saydjari discusses his book Engineering Trustworthy Systems and ways that organizations today must react in order to withstand pressing threats of cyber terrorism and data breaches. Sami has worked with the National Security Agency and NASA and consulted with national leadership on cybersecurity policy. You’ve seen him in places like CNN, ABC, the New York Times, the Wall Street Journal, and Time magazine. Listen for action items that you can use today to be prepared and educa...

Nov 10, 201822 minEp. 178

176: Opportunities in Open Data

Episode 176 - Joel Gurin , President and Founder at Center for Open Data Enterprise, discusses the many business opportunities in Open Data. Joel is today’s preeminent advocate and authority on Open Data. He is a former senior advisor at the GovLab at NYU and the author of the book " Open Data Now ." What is Open Data? How can businesses benefit from its use? Where are the opportunities to consider? Listen for three action items you can use immediately. Host, Kevin Craine Want to be a guest? Eve...

Nov 03, 201822 minEp. 176

177: The Future of Work and Automation

Episode 177 - Author and futurist Alexandra Levit discusses her new book Humanity Works and ways organizations need to merge technologies and people for the workforce of the future. Alexandra writes for the New York Times, Fast Company, and Forbes, and she is a former nationally syndicated columnist for the Wall Street Journal. She is the author of the international bestseller They Don't Teach Corporate in College , and she advised the Obama administration on current employment issues. Listen fo...

Oct 27, 201827 minEp. 177

Exploring CEX - Customer and Employee Experience

Special Episode - Jason Bradshaw discusses his book " It's All About CEX - The Essential Guide to Customer Experience ." What is CEX? How are customer and employee experience the same...and different? And how will CEX impact organizations over the next 10-15 years? Jason is currently Chief Customer Officer at Volkswagen Group Australia. Before that he was head of customer experience for Target Australia. Jason earned his MBA from the University of Southern Queensland. Listen for three action ite...

Oct 23, 201819 min

175: The Business Opportunities of Cooperatives

Episode 175 - Kevin Craine speaks with Doug O'Brien , President and CEO of the National Cooperative Business Association . More than 120 million Americans are members of co-operatives and cooperative credit unions...that is 30 million more people than are owners of mutual funds. And yet co-ops are an often overlooked part of the US economy. What are co-ops? How do they differ from regular businesses? And what are the opportunities? Listen for three action items to learn more. Host, Kevin Craine ...

Oct 20, 201822 minEp. 175