Episode 143 - Kevin Craine discusses three action items to market your brand one customer interaction at a time . Your company's brand is your most important marketing asset. And that brand is embodied in the “vibe” and perception customers get from your company. If it’s positive you win; if it’s negative: beware. These action items help you develop your employees as brand ambassadors who boost your success with each customer interaction. Everyday-MBA.com...
Mar 17, 2018•12 min•Ep. 143
Episode 142 - Derek Lidow speaks with Kevin Craine about his new book " Building on Bedrock " and what self-made million-dollar entrepreneurs like Sam Walton and Walt Disney can teach us about building valuable companies. Derek is a best-selling author and teaches Entrepreneurship at Princeton University. You've seen him in places like the New York Times, Wall Street Journal and Forbes. Listen for three action items you can use to take advantage of the ideas and advice in this interview. Host, K...
Mar 10, 2018•21 min•Ep. 142
Kimberly Davis talks with Kevin Craine about her book " Brave Leadership ," and ways you can improve your leaderships skills by using techniques from the acting profession. Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University’s (SMU) Cox School of Business’ Executive Education Program and has worked with leading brands like GE, Merck, Pepsico and more. Listen for three action items you can use to take advantage of the ideas and advice in this interview. H...
Mar 03, 2018•24 min
Author Laurie Pickard talks with Kevin Craine about her new book, " Don't Pay For Your MBA ." Laurie decodes how to obtain the equivalent by taking advantage of free or low-cost massive open online courses taught by professors at the world’s best business schools. You've seen her in places like Fortune, Entrepreneur, The Wall Street Journal, CNNMoney, Financial Times, and Bloomberg Business. Host, Kevin Craine...
Feb 24, 2018•21 min•Ep. 139
Episode 141 - Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing . It can be difficult to succeed if you are perceived as a “jack of all trades.” Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a “ beachhead strategy ” focused on winning a particular market first before moving into other, larger markets. Host Kevin Craine Everyday-MBA.com...
Feb 17, 2018•15 min•Ep. 141
Episode 138 - Barry Kaplan discusses his book " The Power of Vulnerability " and ways leaders can improve their skills and effectiveness. If you are an executive or manager, or business owner, you know that being “the boss” isn’t always easy….and it can feel overwhelming to be the one who is expected to have all the answers. Learn how to shed the burden of having to be “right” all the time and gain a newfound freedom to explore the bigger picture. Listen for three action items in the later part ...
Feb 10, 2018•17 min•Ep. 138
Episode 137 - Judith Humphrey joins Kevin Craine to discuss her book " Impromptu: Leading in the Moment ," and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA’S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Feb 03, 2018•27 min•Ep. 137
Episode 136 - Courtney Reum discusses his book " Shortcut Your Startup " (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Courtney is a former Goldman Sachs investment banker turned entrepreneur, and one of the stars of the syndicated television show, Hatched . Host, Kevin Craine Everyday-MBA.com...
Jan 27, 2018•24 min•Ep. 136
Episode 135 - Karen Martin discusses her book " Clarity First " and how smart leaders and organizations can achieve outstanding performance by working to establish better clarity. Karen is a leading authority on lean management and performance improvement for businesses, government agencies, and the not-for-profit sector. Her clients include big brands we know like AT&T, Chevron, and the United States Department of Homeland Security to name just a few. Stay tuned for three action items to take a...
Jan 20, 2018•20 min•Ep. 135
Episode 134 - Tama Kieves discusses her book " Thriving Through Uncertainty " and steps to take to make a successful career transition. After years of working tirelessly to become a Harvard-educated partner at a top law firm, Tama realized that the career she invested so much in left her unfulfilled. Tama gave it all up to make changes necessary to lead the life she always wanted. She offers real-world advice to help others do the same. Listen for three action items to take advantage of her idea...
Jan 13, 2018•22 min•Ep. 134
Episode 133- Best of 2017 Interviews with best-selling authors Dorie Clark, John Rossman, Jess Todtfeld and Vanessa Van Edwards ; plus 2017 Knowledge Leader Circle members Nathan Hirsch and Steven Kuhn . Listen for action items and advice on personal branding, executive leadership, media skills, eCommerce and more. Host, Kevin Craine Everyday-MBA.com...
Jan 06, 2018•26 min•Ep. 133
Everyday MBA is on break for the holidays . We'll be back in two weeks with our "Best of 2017" episode, so stay tuned. Meanwhile, we hope you have a wonderful holiday season. Everyday-MBA.com
Dec 23, 2017•8 min
Episode 132 - Christopher Lockhead discusses his book " Play Bigger " and how brands dominate the market by creating new market categories. The Marketing Journal calls Christopher “One The Best Minds in Marketing,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” Listen for three action items that you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com...
Dec 16, 2017•27 min•Ep. 132
Episode 131 - Leah Ingram discusses " The Complete Guide for Paying for College ." Are you a parent who is trying to figure out college funding? Need help navigating scholarships, loans, grants and internships? Leah is a lifestyle and money-saving expert, and her new book is an essential guide for middle-class families on how to afford college. Listen for three action items you can do today to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com...
Dec 09, 2017•29 min•Ep. 131
Episode 130 - Mike Whitaker discusses his book " The Decision Makeover " and a process to follow to make the right decisions...big or small. Mike is a venture capitalist and entrepreneur. He earned his undergrad in Cognitive Psychology, and he’s got an MBA. The Decision Makeover offers a thoughtful and strategic approach for choosing wisely in all aspects of business and in life. Listen for three action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Cr...
Dec 02, 2017•26 min•Ep. 130
Special Episode - Craig Ross discusses his book " Do Big Things " and simple steps teams can take to do be more effective and profitable. For decades, Craig has been obsessed with answering one question: How do you equip a team to deliver big things? Now he shares his seven-step process that equips teams with how to quickly and consistently operate at a higher level. Listen for specific action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Every...
Nov 25, 2017•24 min
Episode 129 - Michael Houlihan and Bonnie Harvey return to Everyday MBA to discuss their success with building Barefoot Wine into America's #1 wine brand. They are the authors of the New York Times best-seller " The Barefoot Spirit ". Listen for three action items you can do today to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com...
Nov 18, 2017•31 min•Ep. 129
Episode 128 - Steven Kuhn speaks with Kevin Craine about his journey from US Army combat veteran and bodyguard to Mick Jagger to international business consultant and keynote speaker. Hear Steven's concepts regarding conscious leadership driven by honesty, integrity and transparency. Listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Nov 11, 2017•21 min•Ep. 128
Episode 127 - Former Navy Seal Chris Fussell discusses his book " One Mission " and ways leaders can build more effective and responsive teams. Learn from the strategies used by the military to eliminate silos between groups and teams, and transform your teams into an effective force for change and process improvement. Listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Nov 04, 2017•22 min•Ep. 127
Episode 126 - Michael Gale discusses his book " The Digital Helix " and ways organizations can capture the advantages of digital transformation. Michael says that only 20% of organizations are getting digital transformation right, but those that do often double their brand value. How can you do it too? Find out, and listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Oct 28, 2017•29 min•Ep. 126
Episode 124 - Ron Warren, Ph.D , discusses his book " Personality at Work " and how bad habits and personality traits can hamper good leadership. Ron is a psychologist the developer of the LMAP 360 personality assessment used in executive education programs including at Harvard Business School's Advanced Management Program and the Yale School of Management. Listen for five action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Oct 21, 2017•28 min•Ep. 124
Episode 123 - Mindy Gibbins-Klein discusses her book The Thoughtful Leader and ways to use your head and your heart to inspire others. Mindy is an award-winning author, TedX speaker, and thought leadership strategist. Listen for five action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Oct 14, 2017•28 min•Ep. 123
Episode 123 - Lee Bartlett discusses his book The Number One Best Seller and the mindset, strategy and processes of a top salesman (or woman). Lee has enjoyed a highly successful sales career working for a variety of tier 1 institutions. He has held roles in large US, UK and European-based corporations, and sold extensively across most countries in these regions, as well as in Asia. Listen for five action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Oct 07, 2017•17 min•Ep. 122
Episode 122 - Dorie Clark discusses her book Entrepreneurial You and ways to monetize your expertise, create multiple income streams and thrive as a solo entrepreneur. Dorie is a best-selling author, a frequent contributor in places like the Harvard Business Review and The Wall Street Journal, and she is an Adjunct Professor of Business Administration Duke University. Listen for action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Sep 30, 2017•38 min•Ep. 122
Episode 121 - Stacey Hanke discusses her book Influence Redefined and ways to be the leader you were meant to be. Stacy is an executive mentor, a popular trainer and keynote speaker. Her clients include big brands like Coca Cola, Nationwide, GE, Kohl’s and many others. You’ve seen her in the New York Times and on SmartMoney. Listen for action items to take advantage of the ideas and advice. Host, Kevin Craine Everyday-MBA.com...
Sep 23, 2017•28 min
Episode 120 - Mary Lamia discusses her book What Motivates Getting Things Done and ways to harness procrastination, manage your emotions and boost your success in business. Mary is a clinical psychologist and psychoanalyst, as well as professor at the Wright Institute in Berkeley. Her book Emotions! won the Family Choice Award and you've seen her in places like ABC, Fox and the New York Times, Woman’s Day. She's a regular blogger at Psychology Today. Host Kevin Craine Everyday-MBA.com...
Sep 16, 2017•21 min
Episode 119 - Vanessa Van Edwards discusses her book Captivate and the science of succeeding with people. Vanessa is a national best selling author and the lead investigator at human behavior research lab, Science of People. She writes a monthly column for Entrepreneur Magazine and the Huffington Post. As a human behavior hacker she runs original research experiments on topics such as the science of leadership, human lie detection, body language hacks, the psychology of attraction and successful...
Sep 09, 2017•29 min
Episode 118 - Mitch Axelrod discusses his book The New Game of Selling and ways to attract, convert and keep more customers. Mitch is a guest lecturer at Harvard and his strategies have been adopted by thousands of companies from, Pfizer and Prudential, to small, medium and home-based businesses in 35 countries. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com...
Sep 02, 2017•27 min
Episode 117 - Colin Shaw discusses his book The Intuitive Customer and imperatives for moving your customer experience to the next level. Colin has been recognized by LinkedIn as one as one of the world's top Business Influencers and he was voted by Brand Quarterly as one of the ‘worlds top 50 Marketing thought leaders over 50’ for the last 2 years. Includes three action items you can use today. Host, Kevin Craine Everyday-MBA.com...
Aug 26, 2017•21 min
Episode 116 - Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn’t always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relations...
Aug 19, 2017•23 min
