116: Selling to the C-Suite with Lisa Magnuson
Aug 19, 2017•23 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Episode 116 - Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn't always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relationships. Includes three action items you can use today.
Host, Kevin Craine Everyday-MBA.com
For the best experience, listen in Metacast app for iOS or Android