Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marketing. Whe...
Jun 30, 2025•16 min•Season 1Ep. 170
In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur . The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility. Michelle Carley delves ...
Jun 23, 2025•35 min•Season 1Ep. 169
In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. Full event details / playbacks at https://www.mellermarketing.com/introvertshift Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particularly if you are self-employed. He dives deep into various Zoom settings...
Jun 16, 2025•16 min•Season 1Ep. 168
In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment. Watch it on YouTube: https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1 Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valuable insights from various industry professionals, and learn about the tools and stra...
Jun 09, 2025•1 hr 7 min•Season 1Ep. 167
What are page invitation credits on LinkedIn? How do I grow my company page followers on LinkedIn? When should I invite my connections to follow my company page? In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn. Starting with the basics, I guide you through accessing and navigating your company page as an admin. Then, I demonstrate how to invite your connections to follow your page, highlighting search ...
Jun 02, 2025•16 min•Season 1Ep. 166
Why can't I add a website link to my LinkedIn profile? How do I add a website link to the top of my LinkedIn profile? Why can't I edit a website link in my LinkedIn profile? Did LinkedIn remove the website link feature? Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know! LinkedIn is retiring the custom website link feature from our profiles, and I explain its implications. I share steps to verify if we still have access to thi...
May 28, 2025•8 min•Season 1Ep. 165
In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me at b...
May 19, 2025•13 min•Season 1Ep. 164
Maximizing Your LinkedIn Company Page: Essential Tips and Strategies In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discove...
May 13, 2025•11 min•Season 1Ep. 163
In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their experiences an...
May 02, 2025•1 hr 2 min•Season 1Ep. 162
Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. In this episode, I detail my process for making group coaching call playbacks available to my members. I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I ...
Apr 24, 2025•14 min•Season 1Ep. 161
In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn. I also highlight the risks of automation, the untruthful practice...
Apr 14, 2025•14 min•Season 1Ep. 160
In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients to engage ...
Apr 06, 2025•1 hr 10 min•Season 1Ep. 159
In this LinkedIn profile mini audit, I review Julie Kleinhans ' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility. These tips aim...
Mar 31, 2025•12 min•Season 1Ep. 158
Answering Your Top LinkedIn Marketing and Profile Optimization Questions In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work. Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations. Additionally, I discuss the costs and benefits ...
Mar 23, 2025•27 min•Season 1Ep. 157
LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers In this episode, I'm joined by fellow Innovation Women member, Kim Groshek . Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. We cover essential adjustments in areas such as profile visibility, header images, about stat...
Mar 18, 2025•13 min•Season 1Ep. 156
Discover Your Strengths to Find Your Dream Job In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveragin...
Mar 11, 2025•17 min•Season 1Ep. 155
What type of tripod do you use and why? Why should you keep your old cellphone, so you have two cell phones? What type of microphone should you use and why? What type of headset do you use? What type of lighting do you use? What type of webcam do you use? What type of video editing software do you use? What are some pro tips on how to use different types of technology? I answer all these questions and more in this episode. This episode comes from early 2023, but the tools are still relevant toda...
Mar 03, 2025•1 hr 8 min•Season 1Ep. 154
Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance. He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. ...
Feb 24, 2025•16 min•Season 1Ep. 153
What is the LinkedIn SSI (Social Selling Index)? Why should I care about my LinkedIn SSI? How is the LinkedIn SSI score calculated? What are the four categories that make up the LinkedIn SSI, and how many points are possible in each? What does "Establish your Professional Brand" mean in the context of LinkedIn SSI? How can I "Find the Right People" on LinkedIn to improve my SSI? What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area? How can I "Build Relations...
Feb 17, 2025•12 min•Season 1Ep. 152
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Where do we even get started with this process? What do we need to know about our accounting records as it relates to getting things ready for tax prep? What advice would you give to someone who's just getting started? What about somebody who's already well established, working with a CPA? Who does a good support team consist of? Could you give us some examples of what a startup cost would be compared to what is an op...
Feb 11, 2025•38 min•Season 1Ep. 151
Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert ...
Feb 03, 2025•15 min•Season 1Ep. 150
Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 00:00 Introduction and Welcome 00:18 How to Handle Technical Issues 01:02 Introducing Today's Topic: Getting Your Point Across 01:37 Shep's Background and Expertise 03:14 Tips for Effective Virtual Presentations 06:02 Engaging Your Audience 11:56 Using Themes and Storytelling 13:21 Overcoming Public Speaking Anxiety 14:57 Using Humor and Self-Deprecation 16:21 Practical Tips for Presentations 20:49 Usin...
Jan 27, 2025•29 min•Season 1Ep. 149
Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit. ✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery. ✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging. ✅ Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations...
Jan 20, 2025•16 min•Season 1Ep. 148
Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page. Watch the video of this episode on YouTube: https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp 00:00 Introduction to LinkedIn Premium Company Pages 00:14 Navigating to the Admin View 00:25 Checking for Premium Page Access 00:56 Evaluating the ROI of Pre...
Jan 13, 2025•7 min•Season 1Ep. 147
Join me as I welcome Jenny Kay Pollock , who delivered a talk at the SHIFT-LIVE-A-Thon event , "Side Hustle v. Jump Ship." 00:16 Jenny's Background and Side Hustle Journey 01:00 Leveraging AI in Business 02:48 Side Hustle vs. Jumping Ship 03:44 Evaluating Your Current Situation 04:51 Building a Solid Foundation 05:29 Strategies for Side Hustles 06:12 Scaling and Making the Jump 07:55 Financial Planning and Support Systems 09:37 Key Takeaways and Conclusion 10:10 Q&A and Final Thoughts ******...
Jan 06, 2025•13 min•Season 1Ep. 146
This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators 00:00 Introduction to LinkedIn for Course Creators 00:25 Background and Course Overview 01:36 Tip 1: Promote in Your Header and Headline 05:32 Tip 2: Utilize Custom Links 07:10 Tip 3: Add to Your Experience Section 08:40 Tip 4: Announce Your New Role 09:51 Tip 5: Set an A...
Dec 31, 2024•19 min•Season 1Ep. 145
Are You A Speaker? Watch this LinkedIn Profile Mini Audit of Nancie Steinberg https://www.linkedin.com/in/nanciesteinberg/ Watch it on YouTube: https://youtu.be/VjQQzChK7bI?si=lcLUiKsLaqibDLkE?sub_confirmation=1 Tips for Optimizing Your LinkedIn Profile for Speaking Engagements HEADLINE: ✅ Include the word "speaker" prominently. ✅Consider the most important keywords you want your target audience to see. ✅Prioritize "speaker" based on your goals. SKILLS Section: ✅Add "speaker" or "public speaker"...
Dec 23, 2024•11 min•Season 1Ep. 144
Why Mindset Matters In Business Growth with Terry Bean Ep 143 First aired on YouTube on March 26, 2024. Watch it on YouTube: https://youtube.com/live/89y2g4ptRjo?sub_confirmation=1 Key Tips from Terry Bean Embrace a Growth Mindset: Be open to learning and improvement. Understand that challenges are opportunities for growth. (00:04:36) Cultivate an Abundance Mentality: Share knowledge and opportunities with others. Believe that there is enough for everyone to succeed. (00:06:28) Practice Co-opeti...
Dec 16, 2024•49 min•Season 1Ep. 143
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Dr. Sina Smith - Medical doctor, speaker, author. https://www.linkedin.com/in/sinasmithmd/ TIPS we covered include: ▪️ Optimizing your ABOUT statement to speak to your ideal target audience ▪️ Setting up a company page . Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free ▪️ Adding in marketing m...
Dec 09, 2024•20 min•Season 1Ep. 142
Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - featuring Laurie-Ann Murabito Watch it on YouTube: https://youtube.com/live/sH9GrBsgOJ8?sub_confirmation=1 Key Takeaways from the Interview: How to Position Yourself as an Expert and Attract Ready-to-Say-Yes Clients Understanding Your Target Audience (00:04:25) Conduct market research to identify your ideal client's preferences and habits. Ask current and past clients about the associations and conferences they ...
Dec 02, 2024•41 min•Season 1Ep. 141
