¶ Evaluating the ROI of Premium Pages
Thank you page . Your page probably looks a little bit different when you go to it , so I'm going to click now on view as admin to go into the backend view . Now you will need to have admin access to see if you have this feature available to you . What you'll need to do is look in the left hand column , scroll
¶ Key Features of LinkedIn Premium Pages
down , and if you do have the option to upgrade to premium pages , you should see the little gold square followed by the text try premium . Now I haven't seen a real compelling reason to upgrade yet .
Linkedin does give you a free one month trial , but after that you can see here it's currently $69.99 per month , and I've even heard some people being charged $99 per month .
So I always look at what's the ROI that you get out of that and , as someone who specializes in LinkedIn , who's a heavy , heavy user of the platform and also heavily focused on growing my company page because I believe it's a great lead generating source for my business , here are the things that I've seen on here that I think could be of value for you as it
relates to deciding whether or not to upgrade . I'm going to highlight from their checklist the things that I think would be worth that monthly investment . First of all , see who's visited your page . Now , this is something we can't currently see the visitors but we can
¶ Auto Invites and Growing Followers
see some high-level analytics in terms of demographics and things like that . So seeing who's visited is very similar to the see who's visited your profile . People might be looking at your profile because something caught their attention , but they either didn't think to invite you to connect yet or they're not ready to . Now .
This is similar to pages If they're visiting your page , there might be a reason . So that , right , there could be an opportunity to discover new potential leads , and I would call them lukewarm at this point . Right . Moving down , there's some other things that I think could be interesting .
I don't know if I would pay for them , necessarily , but building trust by displaying a client testimonial at the top of your page . So by paying for premium LinkedIn is enabling some additional features , including being able to highlight a client testimonial . If I can find a page that's using it , I'll drop it in the YouTube comments
¶ LinkedIn Ads Credit and Considerations
so you can see an example of this . Again , not sure if it's worth paying for , but might be interesting on here . There's some other things on here that would possibly appeal to me , one of which is growing your followers faster by auto-inviting prospects to your page .
Now my understanding is , if people are visiting your page , it's sending out the auto-invitation . I'm going to verify that that is the case . I think they're using this term prospects maybe a little bit liberally here , because how do we know if they're prospects or not ? So I'll look into that more .
But I think the auto invite feature is definitely something that's appealing to me , so I'll look in to see what that is . But this could certainly grow your page faster and if people are invited to follow your page and they clicked on accept , then it could turn them from a lukewarm into a potential warm lead for you . So I think that is of interest .
Now they also give you a one-time $500 LinkedIn ads credit , one per paid subscription . Now you can easily say well , brenda , if I upgrade , I get my $500 ad credit and basically five months of the paid for . Generally speaking , linkedin ads are a lot more expensive
¶ Conclusion and Final Thoughts
. They are definitely a source of finding people who are in the B2B world , but , generally speaking , if you're going to be spending money on LinkedIn ads , it's not similar to Facebook or Instagram . You can't just spend $500 and expect to get some lift from it .
If you're spending money on LinkedIn ads , you should be spending in the neighborhood of $3,000 to $5,000 plus per month on a regular basis and maybe even going for three months , six months , even for a year before you start seeing some return on that , and your product price point should be a bit higher .
I remember back in the day our product price point was $20,000 to $25,000 for my organization . It made sense . Lower ticket price items just doesn't make sense to spend money on LinkedIn ads . It's better to optimize your profile , engage your team and use maybe some of the other premium solutions versus LinkedIn ads .
Now I have seen ads work for organizations , but usually larger enterprise organizations . So that's what I see in terms of benefits for the LinkedIn Premium Company page . If you do have any additional questions , feel free to reach out to me , and if you found this video helpful , I'd love to hear it in comments .
Thanks so much for watching and have a great day .