On this episode of Embracing Erosion, Devon chats with Andrew Blancato, the Founder of Purpose Talent and former people and recruiting leader for companies like Kickstarter, Etsy, and Casper. They discuss how to architect early-stage company infrastructure, how to define culture, what it means to truly be mission-driven, how to effectively recruit executives, why building a network pays dividends, and much more. Enjoy!
Dec 18, 2023•48 min•Season 1Ep. 29
On this episode of Embracing Erosion, Devon chats with Andy McCotter-Bicknell, the Head of Competitive Intelligence at Apollo. They discuss how to accelerate your career, the branding implications of being acquired, the future of go-to-market tech, how to initially build out a CI program, defining competitors vs alternatives, his vision for his community, Healthy Competition, and much more. Enjoy!
Dec 04, 2023•51 min•Season 1Ep. 28
On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and ...
Nov 20, 2023•56 min•Season 1Ep. 27
On this episode of Embracing Erosion, Devon chats with Chris Mills, the VP of Product Marketing at Wrike. They discuss why product marketers make for great consultants and vice versa, where product marketing should sit within the organization, roles and responsibilities and the best ways to build stakeholder relationships, early-stage vs late-stage product marketing, the key considerations when defining a GTM strategy, the current (rocky) state of company valuations, and how SaaS pricing models ...
Nov 06, 2023•57 min•Season 1Ep. 26
On this episode of Embracing Erosion, Devon chats with Bryan Clayton, the CEO and Co-Founder of GreenPal. They discuss what business school can’t teach you about growing a business, how building a business can feel like playing a video game, the benefits of bootstrapping a business and tactically how to exit, why firsthand experience with the core problem is critical as a founder, and he leaves us with a simple equation for success: Success = Results - Expectations. Enjoy!...
Oct 23, 2023•50 min•Season 1Ep. 25
On this episode of Embracing Erosion, Devon provides his analysis of the top four product marketing trends to keep an eye on and speaks with thought leaders at the Product Marketing Summit in San Francisco. Devon and the group dissect trends such as career fragmentation and ownership, customer-centric roadmapping, product marketing KPIs and how to support business growth, and creator marketing. Guests include: Viv Luu, the Product Marketing Lead for Uber Freight Dana Wolfe, the Sr Director of Pr...
Oct 09, 2023•24 min•Season 1Ep. 24
On this episode of Embracing Erosion, Devon chats with Amanda Malko, the former CMO at G2 and marketing leader at Mailchimp. They discuss why having an insanely loved product with customer evangelists is the key to a great company outcome, why leaders must set a clear vision and goals, how to weigh ROI and risk in decision-making, what the digitalization of photography can teach us about embracing AI, why a successful life shouldn’t mean “work at all costs", and much more. Enjoy!...
Sep 25, 2023•48 min•Season 1Ep. 23
On this episode of Embracing Erosion, Devon chats with Kalyn New, the VP of Marketing at ROLLER. They discuss what wine tasting can teach you about marketing, what to do as a marketer if your audience doesn’t use or value digital channels, how to foster team collaboration and creativity, how leaders should balance transparency with authenticity, why saying no to new customers can be powerful, and much more. Enjoy!
Sep 11, 2023•48 min•Season 1Ep. 22
On this episode of Embracing Erosion, Devon chats with Adrian Koehler, the Founder and Senior Partner of executive coaching firm, Take New Ground. They discuss how to escape a victim mentality and the power of accepting responsibility, leading with authenticity, how to ask the most difficult questions, the importance of creating a culture of leadership (and how), and much more. Enjoy!
Aug 28, 2023•1 hr 12 min•Season 1Ep. 21
On this episode of Embracing Erosion, Devon chats with Tamara Grominsky, the Founder of PMM Camp and formally the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce. They discuss how to go from product marketing leader to a c-suite executive, break down how to launch a solopreneur business, how to diversify a product portfolio and revenue streams, how to use urgency and scarcity in your go-to-market strategy, and much more. Enjoy!
Aug 14, 2023•49 min•Season 1Ep. 20
On this episode of Embracing Erosion, Devon chats with Nicole Silver, the SVP of Marketing at Volta. They discuss the intersection of technology, media, and climate awareness, why company and product positioning is never static, how carbon emissions and transportation are evolving, how a career in politics can teach you marketing tactics, how to make decisions with a macro-to-micro approach, and much more. Enjoy!
Jul 31, 2023•45 min•Season 1Ep. 19
On this episode of Embracing Erosion, Devon chats with Chris Wells, the Founder and Managing Director of Adience, a B2B market research consultancy. They discuss B2B research best practices, how to source qualitative interviews, the common mistakes B2B companies make with their research efforts, how the practice of market research is evolving, why every leader should try to make themselves redundant, and much more. Enjoy!
Jul 17, 2023•50 min
On this episode of Embracing Erosion, Devon chats with Jason Grunberg, the Chief Marketing Officer at Bluecore. They discuss using time horizons to view roles and responsibilities and to become a more effective leader, what it’s like being a CMO at a PE-backed portfolio business vs a venture-backed company, why community marketing is the next frontier, how generative AI will impact marketing orchestration, and much more. Enjoy!
Jul 03, 2023•1 hr 7 min
On this episode of Embracing Erosion, Devon chats with Steven Cohn, a 4x founder and the current Founder & CEO of Winware, an AI company dedicated to helping product-led teams trial conversion rates. They discuss what it’s like building and exiting 3 businesses (and working on his 4th), what Monday.com and other leading PLG companies are doing to drive conversions and retention, why it’s important to just get started and not mull ideas over too long, and much more. Enjoy!
Jun 19, 2023•1 hr 14 min
On this episode of Embracing Erosion, Devon chats with Patrick Wall, the Head of Competitive Intelligence at cybersecurity company, Imperva. They discuss the current state of cybersecurity, how to build an exceptional competitive intelligence (CI) program, why tiering competitors leads to more focus, how AI will impact cybersecurity and CI, why qualitative data can sometimes be more insightful than quantitative, and much more. Enjoy!
Jun 05, 2023•36 min
On this episode of Embracing Erosion, Devon chats with Ryan Sorley, the Vice President of Win/Loss at Klue and the founder of DoubleCheck Research a win/loss analysis firm acquired by Klue in early 2023. They discuss the challenges of growing a services business, what it's like to sell your business, how win/loss programs help entire organizations grow, how generative AI will impact win/loss, and much more. Enjoy!
May 22, 2023•49 min
In the season premiere of the Competitive Enablement Show, Fluvio's founder and managing partner Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative to the competition. Enjoy!...
May 08, 2023•37 min
On this episode of Embracing Erosion, Devon chats with Marcus Andrews, the Sr. Director of Product Marketing at Pendo. They discuss how to build a strategic narrative and why it's critical for any business, why GTM models are cyclical and not linear, how to measure product marketing teams' performance, why making quick, iterative decisions is the way to go, and much more. Enjoy!
Apr 24, 2023•1 hr 9 min
On this episode of Embracing Erosion, Devon chats with Evan Huck, Co-Founder and CEO of UserEvidence. They discuss how being a sales leader can translate into being a founder and CEO, the current challenges and opportunities in enterprise sales, the evolution of venture capital during challenging economic environments, and much more. Enjoy!
Apr 10, 2023•50 min•Season 1Ep. 11
On this episode of Embracing Erosion, Devon chats with Renat Gersch, a product marketing evangelist who has built and led PMM teams at companies such as Treasure Data and Wrike. They discuss why the CEO must lead the strategic company narrative, why product marketers are stewards of narrative design and messaging, the intricacies of the enterprise sales cycle and how PMMs can help close deals, why we're seeing new titles forming within product marketing, the three C's that represent characterist...
Mar 27, 2023•52 min•Season 1Ep. 10
On this episode of Embracing Erosion, Devon chats with Rowan Noronha, the founder of the Product Marketing Community and an advisor to both high-growth and enterprise companies such as Gong and Clari to name a few. They discuss where product marketers should sit within a SaaS org, they define the definition of product marketing and how PMMs help CMOs and C-suite executives W.I.N. (hint, that's an acronym, you’ll find out what it stands for), the 4 most important characteristics leaders must have...
Mar 13, 2023•41 min•Season 1Ep. 9
On this episode of Embracing Erosion, Devon chats with Adam Oliver, the founder of the product consultancy, Crafted. They discuss how to build great products with lean teams, the top challenges product teams are facing today and in the future, how to grow businesses and products responsibly, the ideal ratio between product, design, engineering, and much more. Enjoy!
Feb 27, 2023•53 min•Season 1Ep. 8
On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having Product Marketing report into Product vs Marketing, and much more. Enjoy!
Feb 13, 2023•1 hr•Season 1Ep. 7
On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!
Jan 30, 2023•56 min•Season 1Ep. 6
On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!
Jan 16, 2023•53 min•Season 1Ep. 5
On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!
Jan 03, 2023•1 hr
On this episode of Embracing Erosion, Devon chats with James McGinniss, the CEO and Co-Founder of David Energy, a new type of energy provider. They discuss how the energy grid is dramatically changing and is quickly becoming decentralized (you’ll hear that James relates this to the early days of the internet), how you can hire for customer empathy, the challenges of marketing toward "blue collar millionaires", why B2C represents a massive opportunity in the energy space, and why now may be the t...
Dec 19, 2022•48 min•Season 1Ep. 3
On this episode of Embracing Erosion, Devon chats with product marketing leader, Bryan Dsouza. They discuss the importance of establishing and documenting principles, the nuances of product marketing in B2B vs B2B2C, how acquiring talent has changed since COVID, what characteristics make for a great product marketer, and more. Enjoy!
Dec 05, 2022•45 min•Season 1Ep. 2
On this episode of Embracing Erosion, Devon chats with investor and former marketing leader, Aneel Lakhani. They discuss how to make better decisions, how GTM changes from startups to enterprises, what characteristics make for a great product marketer and investor, and more. Enjoy!
Nov 21, 2022•42 min•Season 1Ep. 1
