James McGinniss: The Distributed Energy Future, B2B GTM Strategy, Hiring for Customer Empathy, & Risk Asymmetry

On this episode of Embracing Erosion, Devon chats with James McGinniss, the CEO and Co-Founder of David Energy, a new type of energy provider. They discuss how the energy grid is dramatically changing and is quickly becoming decentralized (you’ll hear that James relates this to the early days of the internet), how you can hire for customer empathy, the challenges of marketing toward "blue collar millionaires", why B2C represents a massive opportunity in the energy space, and why now may be the time to go against the herd and invest in growth. Enjoy!