Devon O'Rourke: Classic GTM Mistakes, Why Leaders Must Move Fast, & Understanding the Market Landscape

In the season premiere of the Competitive Enablement Show, Fluvio's founder and managing partner Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative to the competition. Enjoy!