If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don’t want it, and they try to change the offer…and then when that new offer doesn’t sell, they’re on the verge on giving up. Oftentimes it isn’t the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I’m uncovering the why behind your offer not selling. Things like: - Offer positioning ...
Mar 23, 2023•21 min
What is your marketing strategy? That sense of overwhelm you just felt when reading that question…you’re not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I’m jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you’ve been searching for a starting point for creating a ...
Mar 21, 2023•22 min
I'm dedicating Day 5 of the ‘Marketing Questions Answered’ series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my: Non-negotiable habits Time management techniques Daily intentions I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I ma...
Mar 17, 2023•29 min
Welcome to the fourth episode of the ‘Marketing Questions Answered’ series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help. I ev...
Mar 16, 2023•21 min
Mar 15, 2023•17 min
Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads. Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best conten...
Mar 14, 2023•15 min
Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I’ve compiled those responses and I’m jumping right in with the answers you need, broken down into easy pieces, in my series, “Marketing Questions Answered.” In the first episode of this series, I’m answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. ...
Mar 13, 2023•20 min
Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don’t know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I’m sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and ...
Mar 09, 2023•19 min
We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up. Today, I’m sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more. If your marketing is struggling, and yo...
Mar 07, 2023•25 min
I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or maybe even both. In today’s episode, I’m divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those change...
Mar 02, 2023•23 min
If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I’m diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I’m highlighting the importance of leaving room for pivoting, ...
Feb 28, 2023•21 min
Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too. Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren’t doing this, you’re...
Feb 23, 2023•26 min
Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today’s episode of Not For Lazy Marketer’s podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it.
Feb 21, 2023•58 min
It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for last…predictions and strategies for running paid ads this year. One of the most common questions I hear in the digital marketing space is, “do Facebook ads still work?” In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads. BUT, there are other platforms, too. If you’ve considered expan...
Feb 17, 2023•27 min
Welcome back to my 2023 Marketing Mastery series, it’s day 4 (and if you’ve missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing. I’ve noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be ...
Feb 16, 2023•29 min
It’s day 3 of my 2023 Marketing Mastery series, and today I’m discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it’s enough to make your head spin if you don’t have clear direction. I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren’t quite sure what s...
Feb 15, 2023•35 min
Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I’m tackling everything content! Using organic and valuable content to strategically convert buyers is a “must have” piece to your marketing strategy. In this episode, I’m covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upg...
Feb 14, 2023•29 min
This week, I’m coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads. My goal here on the Not for Lazy Marketer’s Podcast is to provide you with a comprehensive and practical guide to marketing, while cut...
Feb 13, 2023•25 min
If you’ve ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I’ve seen the same consistent things among friends and peers (and myself) when it comes to success, and I’m sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today’s episode isn’t one filled with massive changes you’ll need to make in your business, but rather awareness and ...
Feb 10, 2023•25 min
In today's episode, I’m diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns
Feb 07, 2023•18 min
As an entrepreneur myself, I understand the challenges of selling your offer effectively. That’s why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem. That's what it’s all about: making the offer clear and attractive, and showing your audience the experience they’ll have and the outcome they’ll achieve. Listen ...
Feb 02, 2023•17 min
Today, I’m giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you’ve been curious about how you should be planning your marketing strategy, this episode is for you! It’s packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn’t make your yearly planning super specific How often you should be planning How I make promo decisions ...
Jan 31, 2023•21 min
Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy. I often see business owners make serious mistakes with their free offer, though. Today, I’m coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, th...
Jan 26, 2023•17 min
I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing. A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offers, and offer positioning…everything is wrapped up in your strategy. And while a strategy can be simpl...
Jan 24, 2023•21 min
Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You’re not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat. In this episode, I’m diving into my 4 golden rules to guaranteeing marketing success…rules you can control, focus in on, and change in order to improve your results and ach...
Jan 19, 2023•17 min
This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company’s goals are achieved. Today, I thought I’d share with you 10 of those things I’m doing this year, so you can begin implementing them into your own 2023. Things like: team building hiring mindset shifts designated CEO time metrics tracking breath work …and so much more. Tune into today’s episode as I dive deep into actionable s...
Jan 17, 2023•35 min
In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business success this year. From making a conscious effort to connect with your audience to setting powerful goals and tracking progress, these are key areas that are easy to overlook but can make a major difference in your success. Tune in to hear more about these crucial strategies and get a glimpse into the future of business. Whether you're a seasoned ...
Jan 05, 2023•14 min
Part two of my 2022 year in review is officially here. I’m revealing our successes from this past year and what I plan to carry forward into 2023. I’ll even be disclosing what I did that saved my business during a super worrisome time. Plus, I have a special announcement - something I have never done before! Tune in for a candid and informative discussion on business strategy and success.
Jan 03, 2023•25 min
The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, discovered more fun, and made memories every month in my personal life alongside learning invaluable lessons in my business. Join me today in the first part of a two part series where I recap my year, talk about the mistakes that I made, lessons that I learned, what didn't go well, and what went really well. On Thursday we will dive into the latter...
Dec 29, 2022•48 min
Dec 27, 2022•32 min
