My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, “3 Things You Can Do Now To Positively Impact Your Marketing”. The content is still super relevant to right now and will leave you with 3 things you can do instantly to improve your marketing. If this is the second time you're listening to it, I guarantee you'll get something new out of it that you needed to hear today. If it's the first time, you'll definitely get some amazing gems th...
Dec 22, 2022•19 min
Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully recognize who I was. I've grown so much as a person and as a CEO. The lessons I share today can be applied to not only my business, but all aspects of life. Listen in as I open up about my personal struggles, victories, and what consistent themes I noticed in my business. Let me know which one resonates most with you, send me a DM on instagram @Emily...
Dec 15, 2022•24 min
Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off. Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to shar...
Dec 13, 2022•15 min
Is your business ready for paid ads? You might think I’m going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn’t black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you are debating if this is a good time in your business to be putting money into ads, then this episode...
Dec 08, 2022•18 min
We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5 steps that are essential to a specific marketing strategy and how you can set an action plan that wi...
Dec 06, 2022•17 min
Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far. Compared to last year, ad costs were down and sales conversions went up, and we saw some of the best results. If you want some behind the scenes on how we were able to capitalize on warm ...
Dec 01, 2022•22 min
I’ve witnessed so many businesses just stop marketing during December. Not because they wanted to…but because they assumed no one would be buying during December. They wrote the month off as a loss before the month even began. That doesn’t have to be the case. You CAN (and should) go into December with the mindset of “this can be the BEST month of my year!” If you’re wondering if your sales will take a dip during the upcoming holiday season or what you should do to make December the best month o...
Nov 29, 2022•19 min
Over the past couple of months, I’ve been spending some time on TikTok silently observing. If you haven’t quite realized it yet, here’s a truth bomb: TikTok and Reels are the new TV. People have literally traded their typical television time and are simply consuming social media videos instead.What does this mean? People are looking for exceptional storytelling, entertainment, hacks and tricks and skills, and they are loving the way TikTok delivers those to them. If you are wanting to use TikTok...
Nov 25, 2022•30 min
Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren’t they moving as quickly as me? If I was doing this, that would never happen. I could do this faster if I did it myself. Ugh, I can’t believe this! If you’ve thought those thoughts or even said them aloud, you aren’t alone. I’ve been there too. A while back, I made a massive mindset shift around those thoughts and feelings. I realized that having those negative thoughts and conversations did ...
Nov 22, 2022•25 min
Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing. Most people still have email on their phone, still scroll emails throughout the day, and your name being in their inbox will keep you at the top of their mind. With the addition of social media, I honestly think people have truly lost sight of just how impactful email marketing can be. Here’s what I know to be true - your email list is an asset. If y...
Nov 18, 2022•18 min
In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales conversions. It’s probably not a surprise that the number one way to increase your sales conversions is to increase the amount of engagement, conversations, and positive interactions you’re having with your audience and leads. The goal is connection. Makes sense, right? But HOW to do that, and how to do it really well, isn’t always as obvious. So if you a...
Nov 17, 2022•27 min
It’s day 3 of my 2022 Secret Strategies series, and if you’re using webinars but struggling with LOW show up rates, this one’s for you. When I first began hosting webinars years ago, you could easily get a 35% show up rate, and today that number has dramatically declined. Even with that shift, it IS possible to increase your show up rate and create strong engagement. In today’s episode, I share valuable strategies (like not offering a replay!) that will help you avoid common mistakes and improve...
Nov 16, 2022•18 min
In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There are going to be times when your business needs to make some quick cash. Implementing my cash infusion strategy by leveraging your existing audience is the best way to get that cash flowing, and FAST. Second, how to improve stagnant results. Have you ever had something that worked SO WELL in your marketing just quit producing results? If you weren’t s...
Nov 15, 2022•17 min
This week I’m coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to the chase, “go do this,” “execute these,” types of episodes, and how deeply valuable they are. With that in mind, each and every day this week I’ll be walking through incredibly tactical strategies that you can take and implement in your own marketing. Our first secret strategy is how to increase your business profits with your existing audience. Thi...
Nov 14, 2022•17 min
We all know that feeling in business where you’re afraid to say no to an opportunity that equals money. You and I know it well…that desire to say yes to each and every person even if they aren’t your ideal customer. Money is the scorecard for business. It equals success. So, I should be saying yes to everyone, right? Here’s the reality ——> Business is always the long game. Your brand, your name, your reputation is all you have. If you start saying yes to sales that you can’t actually get an a...
Nov 10, 2022•19 min
Can you believe the end of 2022 is almost here?! As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between all of the busyness this season brings. You may be looking for strategies to help your business… - hit those end-of-year sales goals - generate a quick surge of revenue - capitalize on the leads you already have …during that end of the year push. In today’s episode, I’m sharing FIVE tactical strategies you can incorporate in your business ...
Nov 08, 2022•21 min
Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content... If you're not seeing these numbers grow week over week with quality, ideal customers, then it's time to take a look at how you can change that. (hint: let's look at some actions you can take to bring more consistency and value to your audience) Honestly, this should be your #1 marketing priority. Listen in to today's episode as I dive deeper into why growing...
Nov 03, 2022•20 min
Live launches are CRITICAL. Yes, critical. They are THAT important. I know you’ve heard from other places that live launches suck and that automating is the best way to go…and I agree that having an evergreen funnel in place IS a necessity. But, when you look at sales conversions and the success of live launches, the live launches are almost always more successful than evergreen. You simply can’t replicate the energy of a live launch into an evergreen funnel. The data speaks for itself. Listen i...
Nov 01, 2022•18 min
We all know what goes into successful marketing, right? There’s your strategy, your messaging, understanding of your ideal client, plus your actual offer and how you’re going to position that offer. But there’s more. My team and I recently sat down and looked at our most successful clients and what they have in common…and it turns out that what they have in common are things that you, the business owner, can fully control. Tune in to this episode where I dive into the top 2 things our most succe...
Oct 27, 2022•18 min
I’ve observed many business owners struggle when it comes to creating intentional content. - and here’s the deal - Creating connection through content needs to be at the top of your priority list. Why? Because content creates attention on your brand and attention is the currency of today. Everyone, every business, everything is fighting for your ideal customer’s attention. This is a place where you have no choice but to show up and show up WELL. Now listen. No one is saying you have dance, or be...
Oct 25, 2022•20 min
Today’s episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much needed change. ..and this last week? You guys, this last week has been completely transformative . If you’re anything like me - constantly on the go, at capacity always, stress upon stress, living in a state of controlled chaos - then take a deep breath and listen in. These lessons I’ve been learning are for you, too....
Oct 20, 2022•31 min
I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about enough. In fact, people will rarely tell you this because it isn’t one of those feel good things, but I will: Either do hard work, or get out of business. Go all in, or close up shop. Marketing isn’t easy. You can’t just sit back and hope things will work for you. You can’t refuse to make changes, pivot, or sacrifice. Honestly, that’s all bullshit. J...
Oct 06, 2022•24 min
Webinars are an art. An art of selling. Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation. If your sales aren’t where they need to be, improving your webinar could be one of the single most important things you do to change those conversions. In today’s episode, I’m sharing with you 3 ways you can improve your webinar, provide incredible value, and avoid losing money along the way. List...
Sep 29, 2022•22 min
In today’s podcast, I’m sharing a BIG shift we’ve seen in marketing recently….and seriously, it’s a HUGE deal. I had a feeling that this change was occurring over the last month, but I wanted to confirm it was true before bringing it to you. I spent time talking with my team and pulling data, and I am so excited that what I thought was happening, IS happening. You’re going to want to hear this. Tune in!
Sep 27, 2022•18 min
As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there’s a ton of opportunity sitting right in front of us. Over the past few months, I have been on the frontlines creating strategies for our Elite clients. Working on these strategies has made me realize that what’s simple to me,might be the missing piece for some of you. Connecting your funnels and offers is a simple, yet crucial step in making more sales. In today’s episode, I’m sha...
Sep 22, 2022•13 min
Today, I’m bringing back my most downloaded episode from this past year, and it’s all about LIES. More specifically, the lies the industry and other entrepreneurs are telling you. I see behind the scenes of A LOT of businesses, and I have seen A LOT of hypocrisy. Hypocrisy that sets impossible expectations for entrepreneurs like you. Listen in as I weed out the lies, ditch some of the worst advice, and uncover the truth.
Sep 20, 2022•25 min
Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don’t miss this), even when things ARE working, it is crucial that you still be refining. We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my ‘Behind the Scenes’ series to hear why optimization is a must, and what immediate steps you can take to see major improvement in ...
Sep 15, 2022•19 min
I’m back with the 5th episode in our ‘Behind the Scenes’ series, and today I’m sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven’t listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellent messaging - set projections - copy and creative that stands out …and their paid ads are a total bu...
Sep 14, 2022•14 min
95% of the clients who come to work with us are struggling because they don’t know their numbers, and knowing your numbers is critical to achieving your sales goals. At Hirsh, we eat, breathe and sleep numbers. In fact, it’s where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again. Let’s recap. That’s: —> Projections —> Collect Data —> Make Decisions —> Rep...
Sep 09, 2022•18 min
It’s day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates. Yes, you heard that right. Those copy and creative templates you are following? Throw. Them. Out. Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn’t sound a thing like anyone else’s. If you want to stand out far above the noise and garner the attention of your ideal customers, you mus...
Sep 08, 2022•18 min
