If your marketing strategy isn’t bringing in and converting leads, then something isn’t working…and I’m willing to bet it’s your messaging. Messaging is how you talk to your audience; it’s how you connect with your leads; it’s how you sell your offer; it’s how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers. In this second ‘Behind the Scenes’ episode, I’m explaining exactly what those components are, why your m...
Sep 07, 2022•25 min
Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I’ve spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren’t even sure where to begin with their own strategy. After years in digital marketing, I’ve discovered that the best way to create your perfect marketing strategy is to separate from all that noise and focus on your ideal customer. Tune into this first epi...
Sep 06, 2022•24 min
In everything, there are seasons and cycles. In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren’t necessarily going to work during the recession. In the digital marketing world, we are in a cycle, too. The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you...
Sep 01, 2022•20 min
Are you constantly looking for a “one size fits all” solution to your marketing, hoping to just plug in your information and be on your way to sales? Maybe you’ve even signed up for programs that promise you immediate success with their “perfect blueprint” only to be met with disappointment? I’m here to tell you today that there is no successful marketing strategy that is simply a plug and play. Why? You are unique. Your business is unique. Your offer is unique. The audience you target is unique...
Aug 30, 2022•18 min
Marketing is always changing. What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make changes where needed as quickly as possible. In this podcast episode, I’m sharing with you 6 things that ARE working right now in strategy and in ads. Things like: - Cash Infusions - Increased Offer Value - Carousel Ads and more! Tune in to hear how you c...
Aug 25, 2022•16 min
On today's episode, I’m going back to the basics. You’ve heard me say, “Marketing always works, it’s just a matter of when,” and it’s true. Marketing DOES always work. You don’t have to rack your brain wondering what complex plan to put into place to make it happen. I have a simplified method that will instantly improve your marketing results: —> Set Projections —> Gather Data —> Take Action If you aren’t following these steps in your marketing, or worse…you’ve just been throwing spaghe...
Aug 18, 2022•17 min
As a business owner, I’ve made mistakes. Mistakes that cost me millions. MILLIONS. I broke my own rules and my own advice, and honestly, it was a tough pill to swallow. The past few months have been a life-changing journey for me. I’ve been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I’m ready to share the two big mistakes I made (and the incredible lessons learned) with you. Listen in!
Aug 16, 2022•38 min
The economy has entered a recession, and for those in the digital marketing space, it seems we’re all encountering the same questions: How will this impact my business? What in the world of digital marketing will change? Could we have been more prepared? What strategies do I need to implement? Do I need to panic?! In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com . Li...
Aug 09, 2022•35 min
In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line? I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line. Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to s...
Aug 02, 2022•20 min
What if your marketing doesn’t work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn’t sell a single thing? If you read those words and immediately thought, “I’d be a failure,” you’re not alone. Tune in to today’s episode where I uncover what the real failure is, show you where your value truly lies, and explain the mindset changes you must make when your marketing is...
Jul 28, 2022•20 min
The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth. Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision. In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-million dollar business and what you should do to advance success in your business during an economic downtur...
Jul 26, 2022•35 min
If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong. I’m NOT about the hustle (Gary Vee) mentality, but it’s nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and realize there are ups and downs, ebbs and flows, and you still have to CHASE the success and pivot your ...
Jul 22, 2022•34 min
Jul 21, 2022•48 min
Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn’t go well, but with our support in MLAP, she created that success. She did NOT let her previous failure determine her business’ future and didn’t let it stop her from figuring it out. In this episode, she breaks down what went wrong, and then what she did to make sure things went REALLY right - to the tune of a 6-figure launch.
Jul 20, 2022•30 min
Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable. Because what’st he purpose of your business? It’s to HELP others. AND to fuel your lifestyle and financial goals and help your team feel financially secure as well. And when things feel HARD - tune in to find out how Haley drives through the HARD things and ...
Jul 19, 2022•44 min
Jul 18, 2022•1 hr 1 min
As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away. When these seasons hit, I do these THREE things to make sure I can refocus, recenter and realign with my purpose so I can snap the heck out of it and get back into momentum. Tune in to find out what they are so they can help you when you’r...
Jul 14, 2022•18 min
Want to get better results for your marketing fast? You need to check where you’re not being clear and compelling in your marketing message. The good news is, you don’t need to be a world-class copywriter to fix this. Just do this quick exercise, and your messaging will get better fast.
Jul 12, 2022•14 min
Pivoting is the ultimate advantage for small businesses. Instead of having to go through multiple committees, you can change your direction any time you need to, and do what’s necessary to give your market what they want. And it’s getting more necessary with a recession looming on us, and buyers being more careful than they’ve been in over a decade. But there’s a danger in pivoting too much, and that’s losing your focus. Tune in to discover the difference between both....
Jul 07, 2022•19 min
Can you really guarantee success in your business? I believe you can. Today’s episode takes you through a part of Emily’s journey since she started out, and the building blocks that make it possible for her to do an hour’s worth of work and collect over $20K in revenue. Unlike gambling, business does not depend solely on luck. You can stack your odds in your favor, and that’s what this episode is about.
Jul 05, 2022•17 min
Are you getting everything you can out of your marketing efforts? I always say that marketing always works. And you can always make it work even better. That’s what you’re getting in today’s podcast. I share 3 things you can do that will make your marketing work better, and they don’t take a lot of time (or money) to implement. Tune in to find out.
Jun 30, 2022•20 min
As entrepreneurs, we’re action takers. When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results. That’s why we work so hard, and why we have lives most people out there don’t have. Lately, results are harder and harder to achieve. We’re having to work more this year to get the same results as last year. Tune in to discover why results are being delayed in every single business, and how to adjust your mindset to make your business grow because of that....
Jun 28, 2022•16 min
When is it time to change an offer? I have a saying which is “Do 1 offer until you reach 1 million dollars”. I’m not going against my own teachings here, but there’s something else going on. The conditions in our market are changing, and people are holding on to their money. So you need to be careful about how you’re promoting your offers, or else their effectiveness will diminish until you reach months with $0 in sales. Tune in today to discover how to know when an offer needs to be changed....
Jun 23, 2022•25 min
Every CEO must hear this. The “set it and forget it” model of running online businesses is long gone. It’s a fragile model that can only exist if all businesses are having an easy time. But when things get tough, the businesses that set it and forget it close their doors, and the true leaders are the one who stay. Don’t worry though, by following the basics on this podcast episode, you’re almost guaranteed to make your business grow and succeed in the years that are coming. Tune it to find out....
Jun 21, 2022•25 min
Jun 16, 2022•21 min
Jun 14, 2022•22 min
Running ads online is not like it used to be. Not that long ago, we saw returns of 6:1, 10:1, even 20:1! Because of market saturation, heavy competition, and businesses willing to invest a lot into client acquisition, getting a high return on your ads is getting tougher. But it doesn’t have to be. Tune in to see how we’re able to take a 2:1 return on ad spend, and use it to bring us customers for months (and years) to come without increasing our ad spend or using complicated methods....
Jun 09, 2022•20 min
Ever since businesses went online, they forgot about one thing that creates trust with people. And the more you do it, the harder it will be for you to bring new clients into your business. Rule #5 reveals how to lower buying resistance from clients, even in the middle of a recession.
Jun 07, 2022•16 min
Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It’s the big elephant in the room online marketers want to ignore. And those who do, tend to break the trust of their clients, and their businesses never recover from it. Tune in to this episode and find out what real businesses are doing to stay ahead of the game.
Jun 06, 2022•19 min
Whenever you see diminishing returns in your marketing, what's the best thing you should do? You should change what you’re doing, right? But what do you change it to? If you just start doing random things, you may end up worse than you started. That’s throwing spaghetti at the wall hoping it will stick. Rule #3 shows you what you must focus on when marketing results start to fade. Tune in to discover how to fix your marketing....
Jun 03, 2022•20 min
