In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months. During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not only keep your business running smoothly but also ensure effective communication with your audience, ev...
Jun 15, 2023•18 min
Today, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you. Throughout this episode, we'll explore these traits in more detail and discuss how you can incorporate them into your own entrepreneurial journey. Remember, succes...
Jun 13, 2023•24 min
In today’s episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn strategist who has been running her business for over three years now. Her journey began as a side hustle while she was also working a full-time job. With her expertise in LinkedIn coaching and personal brand building, she soon realized the power of expanding her reach and making a great impact. Throughout the episode, Adrienne provides valuable in...
Jun 09, 2023•38 min
On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specialized online assistant course. Lacey's unique niche offer quickly gained traction, attracting salon own...
Jun 08, 2023•29 min
In today's episode, I’m talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care. She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers an...
Jun 07, 2023•37 min
On today’s Client Interview Series episode, I’m chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah shares with me her journey of transitioning from a traditional tax practice to an online business, her experiences with organic marketing and live launches, and her eventual move into paid advertising. Throughout our discussion, we highlight the importance of truly understanding your audience, nurturing relationships, and maintaining authenticity in you...
Jun 06, 2023•35 min
Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory shares her journey in marketing before incorporating paid ads into her strategy and how it has transformed her business. We dive into the lessons Mallory has learned throughout her marketing journey and the power of understanding psychographics in reaching her target audience. If you’re looking to gain insights from an entrepreneur who has successfull...
Jun 05, 2023•40 min
In today’s episode, I’m giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your values are unique, and a one-size-fits-all approach won't work. You need to craft personalized strategies that align with your specific needs in order to convert effectively. However, many entrepreneurs find themselves in a difficult position; they require marketing support but can't justify the cost. It's a frustrating situation, as handling market...
Jun 01, 2023•30 min
In this episode of the Not For Lazy Marketers Podcast, I’m exploring different strategies to generate revenue and create a cash infusion in your business. Building a strong foundation of trust with your audience, email list, and customers is a valuable asset that shouldn't be underestimated. Leveraging this existing trust can be a powerful way to increase your revenue without solely relying on acquiring new customers. Let's uncover the untapped potential of your warm audience, existing customers...
May 30, 2023•21 min
I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode, we'll be exploring the idea that not every opportunity is one that you should capitalize on. To navigate this decision-making process effectively, it's essential to have a clear understanding of your big focus and overarching goal. It's okay to say "no" to opportunities that don't align with your big focus or won't have a greater impact than your...
May 25, 2023•19 min
In today’s episode, we’re going to talk about an essential concept that is often overlooked. It’s easy to lose sight of the bigger picture, but by remembering the why, the promise, and the outcome, we can align our actions with our goals to create a more impactful and purpose-driven business. Considering the "why" can guide decisions, customize strategies, and create more meaningful connections with customers. If you're ready to shift your perspective, gain clarity, and harness the true power of...
May 23, 2023•16 min
In this episode, I’ve got some questions for you. If you can answer these questions, you’ll be able to instantly improve your messaging and marketing. Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you’ll learn how to transform your marketing and achieve remarkable results. Listen in! Listen in! _______________________ Ways I can support: [Free] Receive a ...
May 18, 2023•20 min
In today’s episode, I’m sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strategies. Instead of pausing marketing efforts, I’ve got some great recommendations that can help meet your audience’s needs. Listen in as I discuss the benefits of consistent marketing initiatives and some repercussions that I learned from my own mistake. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at wh...
May 16, 2023•20 min
May 11, 2023•38 min
Do you connect well with your audience? Today, I’m sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost sales. Strategies like using Instagram stories to showcase behind-the-scenes footage and your personality to create a deeper connection with your audience. If you’ve struggled to remain authentic while standing out, and embracing what makes you unique in your messaging, listen in. I have simple strategies to help you create that connection, while ...
May 09, 2023•20 min
May 05, 2023•30 min
Today’s topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the r...
May 04, 2023•25 min
Today on the Not For Lazy Marketers Podcast, I’m emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected. Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural stre...
May 02, 2023•20 min
Welcome to the last episode of my series ‘Marketing Secrets Nobody Tells You’ where I’m jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conversion is distinct from warm traffic, which are people who have already built a relationship with yo...
May 01, 2023•22 min
It’s day 4 of the series Marketing Secrets Nobody Tells You, and I’m dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside. Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, start with simple tactics and assets that demonstrate the business's value propositions and concentrat...
Apr 28, 2023•23 min
Welcome back to my Marketing Secrets Nobody Tell You series, where today I’m revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards. Inaction is a recurring issue for business owners, especially those that are earning below six figures, and today I’m bringing you insights on how to overcome it. Trying things, taking risks, and n...
Apr 27, 2023•23 min
Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The answer is always in your messaging. A solid strategy will never work without really solid messaging, wh...
Apr 26, 2023•20 min
You voted, and I’m delivering! This week’s podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take. Today, I’m revealing the secret that holds 90% of an entrepreneur’s success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potential sales. And, don’t think that you can just create an offer once and be done…continuously improving ...
Apr 26, 2023•27 min
Apr 20, 2023•18 min
Do you ever feel stuck in analysis paralysis? You know what I’m talking about…the constant “what ifs” and fear of making the wrong decision in your marketing that mean you end up doing nothing at all. Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business. In today’s episode, I’m diving into the im...
Apr 18, 2023•16 min
Apr 11, 2023•14 min
In today’s episode, I’m answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change. Today, I’m walking you through the process of diagnosing what is wrong with your marketing strategy and how to take action. We'll cover topics like fixing your offer pos...
Apr 04, 2023•23 min
Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I’ve talked through my wins, struggles, and insider knowledge. Today, I’m reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. From transparency and consistency to valuable content and strategic planning, I’m sharing six takeaways...
Mar 30, 2023•24 min
Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I’m dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb. From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you’ll want to tune in. I’m highlighting essential pieces to business success, and easy ways you can improve your marketing today. Looking for Hirsh to support your marketing? http://helpmystrategy.com Join me at...
Mar 28, 2023•16 min
I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training. A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business’s unique needs and audience is a must, and this exercise can help you pinpoint where your individual strategy needs help. This exercise is so freaking valuable. Grab a pen ...
Mar 24, 2023•31 min
