Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn: How to know if it’s your ads or your website blocking scale, Why ROAS can be misleading (and dangerous), How agencies accidentally sabotage your growth, The right revenue per visitor benchmarks, How to fix campaign structure, frequency, and creative flow, •Includes proven scaling tactics f...
Jul 24, 2025•45 min•Ep. 263
In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth. If you’ve ever asked, “Why isn’t my store growing despite great ...
Jul 10, 2025•39 min•Ep. 262
Most ecommerce brands fail because the product was never right to begin with. In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product: What’s the best way to validate a new product idea? How do you know if it has the potential to scale — before going all-in? You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time). P.S. Whenever you’re ready... here are 3 ways I...
Jul 03, 2025•38 min•Ep. 261
Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit? In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face: What advantage do we have as small business owners to compete with big-budget brands on ads? What’s the biggest trap when taking on wholesale as a channel? How do you maximise overall profit across the business? If you’re at the stage where you’re...
Jun 26, 2025•39 min•Ep. 260
In this Q&A episode, we tackle three questions that could make or break your ecommerce growth: Should you build a brand you're passionate about — or go where the gap is? What should you do if you're bleeding money every day? What are the biggest mistakes founders make when trying to scale? This one’s about cutting through the noise. No theory — just honest answers from the trenches. 📉 If you’re stuck in the early grind... 🧠 Or unsure what to fix next... This might be the turning point. 🎓 ...
Jun 12, 2025•55 min•Ep. 259
In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice: 1. Why stick to one channel until it’s maxed out?, 2. What should you do when you’ve got too much stock to shift?, 3. How would we build a large email list before launch?, This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend. 🎯 If you're building or scaling a DTC brand, this one’s for you. 🎓 Bonus: Get ...
Jun 05, 2025•46 min•Ep. 258
Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer. 💬 "How much should I spend on ads?" We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down. 💬 "Who should I hire first when I want to scale beyond myself?" Most brands get this wrong. We’ll show you what actually unlocks momentum. 💬 "Should I use a .com or a local domain?" Yes — this one still matters. And no, the answer isn’...
May 29, 2025•51 min•Ep. 257
Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth. In this episode, Mark and Ian unpack: •Why spending more can actually reduce your risk, •The surprising trade-off between ROAS and growth rate, •How to find your optimal spend level based on contribution margin, •Why most brands ignore customer lifetime value decay curves, •How a 5% margin shift or small upsell can double your growth speed, 📈 If you're serious about building a...
May 22, 2025•37 min•Ep. 256
Most ecommerce brands are getting email wrong — and it’s costing them a fortune. In this episode, Mark and Ian break down: • Why most brands under-capture emails (and how to fix it fast) • The real job of email (hint: it’s not just retention) • How to time your emails around buying mode and conversion peaks • Why eventing matters more than clever copy • How often you should email (and why most brands email far too little) Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and ...
May 14, 2025•33 min•Ep. 255
What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into: • The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How weather, seasonality, and agility separate winning brands from slow, outdated ones • Why your website must match your customer's emotional need (problem-solving vs. desirability plays) • The real hidd...
May 01, 2025•56 min•Ep. 254
In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them. You’ll learn: •How to predict monthly revenue in real-time (not after it’s too late) •Why your overall ROAS is the single most important number for profitability •How to calculate new customer ROAS and use it to scale without overspending •Why hitting targets often still feels disappointing — and how to fix that mindset P...
Apr 23, 2025•51 min•Ep. 253
What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond. In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart. You’ll learn: Why knowing your numbers sheet is the only thing that saves you How to handle sudden market disruptions — like a 145% t...
Apr 17, 2025•40 min•Ep. 252
This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate ...
Apr 03, 2025•40 min•Ep. 251
In this podcast, we dig into the second part of listeners questions. How to get past 5 million. How to raise finance and when. How Meta creative is changing. Plus more questions and answers. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ulti...
Mar 27, 2025•50 min•Ep. 250
In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy. 📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about acc...
Mar 20, 2025•36 min•Ep. 249
In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake. Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:...
Mar 13, 2025•39 min•Ep. 248
Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way. We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers t...
Mar 06, 2025•35 min•Ep. 247
Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t! Discover: • Why looking too much at stats will drive you crazy • What to do daily, weekly, monthly, and quarterly to ensure your growth • How do you know you are on track when the numbers don't move as fast as you want and need to This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store! P.S. Whenever you’re ready....
Feb 27, 2025•38 min•Ep. 246
In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth. What You'll Learn: • How to reduce costs and streamline operations • The biggest factors making your finances slow and unresponsive • Simple tweaks to stay agile & competitive in today’s market Plus, we have an exclusive workshop next week to help you take action. Grab your ticket here: https://...
Feb 20, 2025•44 min•Ep. 245
In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.c...
Feb 06, 2025•39 min•Ep. 244
In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid. 🚀 Free Workshop Next Week! 🚀 We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! https://book.hammersleybrothers.com/hb-free-workshop P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow yo...
Jan 30, 2025•36 min•Ep. 243
In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full). P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - http...
Jan 23, 2025•34 min•Ep. 242
This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerc...
Jan 11, 2025•38 min•Ep. 241
In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook g...
Dec 19, 2024•30 min•Ep. 240
In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate ...
Dec 13, 2024•45 min•Ep. 239
In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten. Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/schedule...
Dec 05, 2024•27 min•Ep. 238
The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect wi...
Nov 29, 2024•36 min•Ep. 237
This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hamm...
Nov 22, 2024•42 min•Ep. 236
This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guid...
Nov 14, 2024•34 min•Ep. 235
This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results? P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connec...
Nov 07, 2024•31 min•Ep. 234
