In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecom...
Oct 25, 2024•36 min•Ep. 233
In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid. How to tell if they know what they are doing and how to do better. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Fa...
Oct 18, 2024•38 min•Ep. 232
Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who...
Oct 10, 2024•37 min•Ep. 231
Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling...
Sep 26, 2024•41 min•Ep. 230
Everything you need to know to have a successful Black Friday and Holiday Season in 2024 P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https:...
Sep 19, 2024•45 min•Ep. 229
This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right products for the right market. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ec...
Sep 12, 2024•43 min•Ep. 228
In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commer...
Sep 04, 2024•48 min•Ep. 227
In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-co...
Aug 29, 2024•28 min•Ep. 226
The focus of today's podcast is how simple things scale. How we often see complexity as the answer and avoid the simple answers that can grow our ecommerce sites. I hope you enjoy the session as much as we did. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.c...
Aug 22, 2024•48 min•Ep. 225
In this episode, Mark and Ian talk about the types of ecommerce businesses we like to invest in or own. What we look for and what we try to avoid. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook grou...
Aug 16, 2024•43 min•Ep. 224
Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-com...
Aug 08, 2024•44 min•Ep. 223
This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how July sales are going. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide ...
Jul 26, 2024•27 min•Ep. 222
This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and con...
Jul 19, 2024•32 min•Ep. 221
In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to manage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook...
Jul 11, 2024•45 min•Ep. 220
In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, cost of traffic, and margin. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To ...
Jul 04, 2024•22 min•Ep. 219
In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot whether you are making this common mistake P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate ...
Jun 27, 2024•39 min•Ep. 218
Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the global online sales of Grenade's high protein, low carb snack bars. If you’re into business, or marketing, or just want to hear a success story, this talk has plenty of useful tips on growing an awesome consumer brand online. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call w...
Jun 20, 2024•45 min•Ep. 217
In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ec...
Jun 13, 2024•34 min•Ep. 216
In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.co...
May 31, 2024•57 min•Ep. 215
In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers...
May 24, 2024•57 min•Ep. 214
In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3...
May 14, 2024•49 min•Ep. 213
This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what models they used, and where the treasures in ecommerce are! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.co...
May 10, 2024•47 min•Ep. 212
This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how to turn it around. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommer...
May 01, 2024•42 min•Ep. 211
We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand overseas based around how the top paid media channels work. We thought it would be good to highlight this as a bonus episode. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-a...
Apr 27, 2024•13 min•Ep. 210
In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss. They cover the true cost of these mistakes and the fascination of the new 'shiny thing'. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate...
Apr 26, 2024•33 min•Ep. 209
Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-c...
Apr 19, 2024•54 min•Ep. 208
This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners wh...
Apr 11, 2024•38 min•Ep. 207
In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too ...
Apr 03, 2024•47 min•Ep. 206
In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with ...
Mar 28, 2024•43 min•Ep. 205
This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce o...
Mar 21, 2024•37 min•Ep. 204
