In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and businesses. Two examples in this podcast, one site to 20 million a year and the second to 70 million. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book -...
Mar 14, 2024•38 min•Ep. 203
This week, Ian and Mark cover the 6th and final domino of an ecommerce sale, 'The Reason To Buy Today'. This covers offer architecture, scarcity and strategies on moving the 'almost buyer' to actual buyer. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers...
Mar 06, 2024•38 min•Ep. 202
In this podcast, we dive into the fifth domino of the ecommerce sale, adding trust and credibility. Understand what you need to add to move forward and resonate with the buyer. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To ...
Feb 28, 2024•40 min•Ep. 201
In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to see on the landing page that makes them move forward. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. ...
Feb 14, 2024•43 min•Ep. 200
This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your conversion rate climb. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommer...
Feb 07, 2024•43 min•Ep. 199
In this podcast, Mark & Ian talk about the first domino of ecommerce, the busy restaurant test. This is the first in a series of podcasts covering all the dominoes of an ecommerce sale. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultim...
Jan 31, 2024•46 min•Ep. 198
This week, Ian & Mark talk about how to find the next big thing that's going to give you growth. They talk about some of the ecommerce sites they are currently working on and take you step by step though how to find the next lever to pull. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - ...
Jan 23, 2024•46 min•Ep. 197
In this podcast, Ian and Mark dive into the myth that email is only for repeat business. Uncovering the magic bullet that is first time customers from email marketing. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce...
Jan 17, 2024•38 min•Ep. 196
In this podcast, Ian and Mark spill the beans on the method they use to cut months out of the process to find successful, scalable facebook ads for any ecommerce site. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce...
Dec 19, 2023•53 min•Ep. 195
In this podcast, Ian and Mark dive into how 2023 has treated us, trends we see continuing in 2024 and what's in store for us all next year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect ...
Dec 07, 2023•40 min•Ep. 194
This week, Ian and Mark answer the questions as posted by listeners in the Facebook Group. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - http...
Nov 24, 2023•41 min•Ep. 193
This week, Ian and Mark dive into the bi-annual and quarterly reviews we do to make sure our ecommerce sites are on track and hitting targets. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group an...
Nov 17, 2023•48 min•Ep. 192
This week, Ian and Mark dive into the monthly ecommerce checks that make sure you are on track. Cut through the noise and stay on target with this simple monthly process. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecomme...
Nov 10, 2023•44 min•Ep. 191
This week, Ian and Mark talk about the second stage of the flying bridge methodology. This is what to check weekly on an ecommerce site to make sure you are flying over and above your targets. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ul...
Nov 02, 2023•38 min•Ep. 190
This is part 1 of a series of podcasts on the Hammersley Brother's Flying Bridge ecommerce management process. Part 1 goes into what we focus on daily for the best results. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecom...
Oct 26, 2023•42 min•Ep. 189
In this podcast, Mark and Ian dive into Black Friday for 2023, what's different, what to expect and how to get the most traction during this important promotion. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Faceb...
Oct 19, 2023•42 min•Ep. 188
In this podcast, Mark, Ian and Oliver from Sweet Analytics launch a special package for podcast listeners. All the Hammersley Brothers tools and statistics automated for you in Sweet Analytics. Ian and Mark have negotiated an offer, exclusively available via the Hammersley Brothers, that gives you all the tools for a cut down monthly fee from Sweet Analytics. Listen to how these tools are going to make your ecommerce world a lot easier. Here is the link to get the Hammersley Brothers' Sweet Anal...
Oct 12, 2023•46 min•Ep. 187
In this episode, Ian and Mark talk about finding the lever within the lever that moves the needle the most. Stop running around thinking hard work alone is enough. Understand where to work on your ecommerce store and why. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us an...
Sep 29, 2023•46 min•Ep. 186
This week, Mark and Ian cut through the noise and talk about practical ways to increase lifetime customer value. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of ...
Sep 20, 2023•49 min•Ep. 185
In this episode, Mark and Ian cover how to position your ecommerce business to resonate with your market. Get your positioning right and everything else becomes easy. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://g...
Sep 13, 2023•42 min•Ep. 184
This week Ian and Mark answer some of the most interesting questions they have been asked about ecommerce in 2023. Digging into the good, the bad and the ugly. Let's see where the conversation goes. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about acce...
Sep 06, 2023•47 min•Ep. 183
In this podcast, Ian and Mark talk about "What It's All About" cutting through some of the 'one size fits all' myths that surround ecommerce. Giving you some clarity on what your individual business needs to succeed. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let...
Aug 30, 2023•41 min•Ep. 182
In this episode Ian and Mark delve into maximising order value. Looking to maximise the three parts ‘unique items’ , ‘total quantity’ and ‘item price’. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.c...
Aug 23, 2023•41 min•Ep. 181
This week Ian and Mark break down the types of ecommerce sites they like to invest in or own and which ones they like to avoid. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. ...
Aug 16, 2023•45 min•Ep. 180
In this episode, Mark & Ian delve into the art of distinguishing when it's time to panic and when a sales dip is merely a passing storm, much like the weather. They guide you through this crucial topic, ensuring you maintain your sanity while steering your e-commerce venture. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow you...
Aug 11, 2023•41 min•Ep. 179
In this week's podcast, Ian & Mark take a deep dive into the world of Google Ads! Uncover the hidden secrets within your Google Ads account and learn how to leverage this powerful advertising platform to make informed decisions for your business. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our ...
Aug 02, 2023•46 min•Ep. 178
In this week's podcast, we discuss welcome emails. The big mistakes most ecommerce sites make and how to actually make sales from these important email flows.
Jul 27, 2023•47 min•Ep. 177
In this week's episode, Mark and Ian dive into the homepage of an e-commerce site. Uncover the secrets to achieving a high conversion rate and ensure your website thrives amidst the growing traffic and converts visitors into loyal customers. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - ht...
Jul 19, 2023•45 min•Ep. 176
In this week's podcast, Ian and Mark discuss the importance of email capture for ecommerce. How to grow your list, fast and increase your sign up rates. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group...
Jul 13, 2023•46 min•Ep. 175
In this week's podcast, Ian and Mark cover the final level on the Roadmap PDF, which is 500k/month plus. We talk about the opportunities, the myths and the dead weight that can be found at this stage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ulti...
Jul 08, 2023•51 min•Ep. 174
