Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots. In this episode we discuss: Creating the Minimum Lovable Product The impact of customer reviews play in influencing ...
Oct 16, 2023•37 min•Ep. 460
Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year. In this episode we discuss: Building a custom website and operating within healthcare regulations The significance of the LensDirect brand name Patience versus impatience in business LensDirect's offerings and cust...
Oct 09, 2023•30 min•Ep. 459
Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales. In this episode we discuss: Incorporating political and social issues into the brand Have a strong presence on special occasions or holidays The impact of mindset on Stacey’s business growth Why you need good people in a business for it to grow Time sta...
Oct 02, 2023•36 min•Ep. 458
Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group. In this episode we discuss: How do you determine your top customers? How does Frank and Oak communicate their sustainability practices to their customers? Lessons from a brand strategist and consumer marketin...
Sep 25, 2023•38 min•Ep. 457
Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. In this episode we discuss: Peer-to-peer models with returns and secondhand products in the fashion industry How can you create a personalised shopping experience AND be sustainable? What are the benefits of using video content in Facebook ads? Improving sustainability practices in product lifecycl...
Sep 18, 2023•35 min•Ep. 456
Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire. In this episode we discuss: How does the concept of "Moneyball" apply to recruitment? How can smaller, lesser-known brands compete for talent? The advantages and disadvantages of dividing specialisms within a team The pros and cons...
Sep 11, 2023•40 min•Ep. 455
Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online. In this episode we discuss: The impact of pre-loved clothing on the fashion industry What role do Influencers play in selling pr...
Sep 04, 2023•38 min•Ep. 454
Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book: ‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’. In this episode we'll be diving into some of the key takeaways from his new book: What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry? How do the six core principles o...
Aug 28, 2023•33 min•Ep. 453
Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range. In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. We explore having a vertically integrated approach in the manufacturing industry and the impact of c...
Aug 21, 2023•28 min•Ep. 452
Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape. I asked each of them to answer this question: "What is your favourite way that AI is helping eCommerce brands right now?" We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operation...
Aug 14, 2023•37 min•Ep. 451
Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year. Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program. The conversation also touches on balancin...
Aug 07, 2023•32 min•Ep. 450
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Lucie Harrild from comhla episode 449. In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla. LISTEN TO THE FULL EPISODE HERE https://ecmp.info/449 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Aug 05, 2023•3 min
Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept. The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacri...
Jul 31, 2023•35 min•Ep. 449
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Harnett from Seep episode 448. In this clip, Laura explains how Seep are building their community via these 3 Steps Great customer service Influencer engagement Education LISTEN TO THE FULL EPISODE HERE https://ecmp.info/448 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jul 29, 2023•3 min
Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. We also touch on the debate around subscription models a...
Jul 24, 2023•30 min•Ep. 448
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Alessandro Di Trapani from Grub Club episode 447. In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account. LISTEN TO THE FULL EPISODE HERE https://ecmp.info/447 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jul 22, 2023•2 min
Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building. He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business. Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improvin...
Jul 17, 2023•33 min•Ep. 447
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Crawford from Mama Bamboo, episode 446. In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing. LISTEN TO THE FULL EPISODE HERE https://ecmp.info/446 Enjoy! Chloe This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jul 15, 2023•5 min
Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand. Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth. In this episode we discuss: Tips to achieving B Corp certification The benefits of using Shopify for its eCommerce...
Jul 10, 2023•35 min•Ep. 446
In this episode we find out how a sustainable denim brand is fighting against fast fashion. We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people. We cover some big topics in the eCommerce world! The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity. In this episode we discuss:...
Jul 03, 2023•35 min•Ep. 445
Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years. Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales even...
Jun 26, 2023•29 min•Ep. 444
Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change. In this episode we discuss: How brands can provide carbon neutral options to customers Carbon offset credits Why we...
Jun 19, 2023•39 min•Ep. 443
CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water! In this episode we discuss: When to expand your business’ reach How to ch...
Jun 12, 2023•34 min•Ep. 442
Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘ Inventory Genius: Use your inventory to create more profit and keep more cash ’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation. In this episode we discuss: How to manage inventory Calculating your margin Actionable tips for stock m...
Jun 05, 2023•31 min•Ep. 441
Saxon Wright is Chairman and co-founder of two B Corps: Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores. In this episode we discuss: Customer education around sustainability Introducing an eco-friendly re-use scheme To B Corp or not to B Corp The differences between D2C, W...
May 29, 2023•30 min•Ep. 440
Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. In this episode we discuss: Starting an eCommerce business based on your passions The pros an...
May 22, 2023•33 min•Ep. 439
Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands. Including Vitametica, Qubes vitamin gummies and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023. In this episode we discuss: Seizing opportunities outside of the D2C space What is takes to scale Inventory management Avoiding overstocking Managing large and diverse teams ...
May 15, 2023•30 min•Ep. 438
Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification! In this episode we discuss: The alignment of sustainability and customer expectations How demographics have changed within the past decade Exploring print as a means of marketing Utilising a multichannel approach to advertising Reducing the carbon foot...
May 08, 2023•36 min•Ep. 437
Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year. In this episode we discuss: Communicating directly with your customers Where to find effective keyboards to improve SEO How to arrange shipping and product sourcing in a sustainable manner Why operating within a niche market can ki...
May 01, 2023•29 min•Ep. 436
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode we discuss: The benefits of the circular economy Transitioning to sustainable packaging Improving product design whilst saving money and reducing waste The economic and ecological downs...
Apr 24, 2023•37 min•Ep. 435
