Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product. In this episode we discuss: Starting eCommerce from scratch Marketing luxury items Full time staff vs. contractors The changing landscape of social media advertising Augmenting what’s already...
Apr 17, 2023•34 min•Ep. 434
Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month. In this episode we discuss: How their sustainability journey began in 2008 Lessons learnt going through 3 re-brands The key challenges of being a reseller versus own-brand Why great customer service leads to customer retention How Digital PR to improved The Kid Collective’s website organic reach Download our eb...
Apr 10, 2023•31 min•Ep. 433
Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles. In this episode we discuss: What is an eCommerce roadmap and how do you create a simple one? The best ways to visualise your ideas The 3 common pitfalls to avoid Developing long-term, measurable goals The next steps once the roadmap is in place … and can you get...
Apr 03, 2023•36 min•Ep. 432
Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally. In this episode we discuss: The pros and cons of acquiring an existing business Transitioning to sustainable packaging Improving product desig...
Mar 27, 2023•34 min•Ep. 431
Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit. In this episode we discuss: The stats behind the benefits of becoming a B-Corp A step-by-step guide for becoming a B-Crop ...
Mar 20, 2023•34 min•Ep. 430
We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification. Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace. In this episode we discuss: Having 40 members of staff to support the eCommerce business Selling to consumers, corporate businesses and Amazon trading...
Mar 13, 2023•31 min•Ep. 429
Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife. In this episode we discuss: Why Green and Blue became a BCorp What is actually involved in the certifying – and recertifying – process Some of the basic costs of becoming a B...
Mar 06, 2023•33 min•Ep. 428
Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out. In this episode we discuss: The logistics of a managed marketplace, and how they keep their store open for 12 hours a week What to look out for when choosing the right marketplace software Why we all need to be doing a Minimal Viable Product (MVP) lau...
Feb 27, 2023•34 min•Ep. 427
Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes. OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA. In this episode we discuss: Bringing cost-savings to the business by being sustainable Attracting customers, investors and employees with you...
Feb 20, 2023•33 min•Ep. 426
Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency. The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn: how to reduce wasteful marketing – from slow page loading to unnecessary web...
Feb 13, 2023•32 min•Ep. 425
Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers. Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, buil...
Feb 06, 2023•31 min•Ep. 424
Charlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site. We explore how working whilst travelling has given them the right kind of constraints to be working productively. We also talk about t...
Jan 30, 2023•33 min•Ep. 423
Mindy Weinstein PhD is the author of the brand new bestselling book ‘ The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions ’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift. We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy. time, supply, demand and limited edition We also reflect on QVC infomercials, the psychology behind coupons, ...
Jan 23, 2023•32 min•Ep. 422
Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year. With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode. We also discuss the power of building a system for Recommend a Friend, which has contributed to 25% of their customers, how t...
Jan 16, 2023•31 min•Ep. 421
Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO’s Chief Operating Officer Chaya Oosterbroek, BigCommerce’s Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Ch...
Jan 09, 2023•43 min•Ep. 420
We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format. There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year. So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your marketing mix… I’ve got a t...
Jan 02, 2023•32 min•Ep. 419
Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands. In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building...
Dec 26, 2022•37 min•Ep. 418
Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue. In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going a...
Dec 19, 2022•38 min•Ep. 417
Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode... Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now. Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world. Raph...
Dec 12, 2022•32 min•Ep. 416
Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries. He's recently undertaken a project to turn all he's learnt (and what's worked for some of the gre...
Dec 05, 2022•53 min•Ep. 415
Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year. Learn more about Klaviyo >> https://ecmp.info/klaviyo Find out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Download our new ebook...
Nov 28, 2022•32 min•Ep. 414
Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK. Learn more about Klaviyo >> https://ecmp.info/klaviyo Yoast SEO, available on Shopify and WordPress for WooCommerce >> https:...
Nov 21, 2022•36 min•Ep. 413
Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times. Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really d...
Nov 14, 2022•35 min•Ep. 412
Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019. Learn more about Klaviyo >> https://ecmp.info/klaviyo Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ec...
Nov 07, 2022•35 min•Ep. 411
Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America. We're discussing the marketing strategies he's using to double his sales every year. And...
Oct 31, 2022•33 min•Ep. 410
Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units. We're talking about slow startup launches, customer research, accelerating the growth plans, wholesaling. Get all the links...
Oct 24, 2022•31 min•Ep. 409
We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with. Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they a...
Oct 17, 2022•35 min•Ep. 408
Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity. Listen in to find out why socks!? how he's baked in sustainability from day one, into everything why F2F selling is key to his success some excellent plans for future growth Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spoti...
Oct 10, 2022•37 min•Ep. 407
We’re doing something a little different this episode. I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit. And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl! The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session....
Oct 03, 2022•57 min•Ep. 406
Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year. Sarah explains how they're driving such growth in year 3 including team structure customer services and 3PLs finding the right subscription software ads - TikTok, Facebook, Instagram A tip-...
Sep 26, 2022•32 min•Ep. 405
