Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo
Oct 24, 2022•31 min•Ep. 409
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Episode description
Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand.
Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges!
Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.
We're talking about
- slow startup launches,
- customer research,
- accelerating the growth plans,
- wholesaling.
Get all the links and resources we mention at eCommerceMasterPlan.com
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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