How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers
Episode description
Laura Riches is the co-founder at Laylo, a seller of boxed wine.
Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years.
They sell via a Shopify site and now have over 5,000 regular buyers.
Tune in to this episode to find out
- what led Laura to create an eCommerce drinks brand of her own.
- She also gives some practical advice on how she mastered PR marketing herself,
- why the secret lies in great photography,
- building trust with your customers by offering a 100% money-back guarantee policy,
- and nurturing great relationships with journalists.
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