Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit. Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the best out of your ad agencies AND some make-your-ads-better tips too. Get all the links and resources ...
Sep 06, 2021•45 min•Ep. 345
Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY. She shares some brilliant tips for gaining sales from organic Instagram, her VIP club, and lots more ways a small brand can make the most of its small size to compete against the huge brands. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analys...
Aug 30, 2021•33 min•Ep. 344
Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more…. We discuss how he started and grew sales, his top marketing advice, why he's bought other brands, AND how to work successfully with your significant other. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - ht...
Aug 23, 2021•33 min•Ep. 343
Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘ Activate Brand Purpose: How to harness the power of movements to transform your company ’. As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brand re-invention – working on brands as diverse as Goldman Sachs, Lexus, Jim Beam, and Heineken! We're chatting about how you can use your purpose to improve your business and your marketing - get ready for lo...
Aug 16, 2021•33 min•Ep. 342
Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%. We discuss many of the areas that have made BakBlade such a success including product development, mindset, choosing where to sell, and much more. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-pr...
Aug 09, 2021•38 min•Ep. 341
Dhruv Saxena is Co-founder at Shipbob a tech-first 3PL whose latest round of funding has valued them at over $1bn. They have over 24 fulfilment centres throughout the USA, UK and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat with us! We're talking about all the ways in which by getting your fulfilment set up right you can BOTH increase first-time purchases AND repeat purchases. Get all the links and resources we mention at ...
Aug 02, 2021•34 min•Ep. 340
Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month. We chat about the mindset necessary to achieve this, how he's chosen what to outsource, what marketing methods led to the growth AND what he's got planned for the next year. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/lega...
Jul 26, 2021•36 min•Ep. 339
Trevor Crotts is the CEO and founder at Buddy Brands. A pet products company founded in 2011 they have now become multiple dog brands which combined have annual sales of substantial 7 figures. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jul 19, 2021•39 min•Ep. 338
Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business. And she’s also the host of the Brave and Boss Entrepreneurs podcast. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jul 12, 2021•33 min•Ep. 337
Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their beehives into totally natural skincare. Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales. She takes us through how she shifted the business from primarily wholesale and events, to almost entirely eCommerce. Plus how that's changed their objectives for wholesale and events in the future. We also discuss why she wants to keep her...
Jul 05, 2021•42 min•Ep. 336
Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine arts) in fashion design, and ran her own eCommerce label for five years. Most recently she’s founded the inclusive fashion company, Savitude, who are helping fashion designers solve the fit, return and exce...
Jun 28, 2021•37 min•Ep. 335
Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across north America every month. We discuss launching, and growing a Subscription business. Including customer retention and product development. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-priv...
Jun 21, 2021•31 min•Ep. 334
Trevor Ginn is the founder of Hello Baby Direct. Founded in 2011 they sell via over 20 channels globally and achieve over £4m a year in sales. We talk about how he's done this on his own, recent decisions to expand his team, and much more Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jun 14, 2021•34 min•Ep. 333
Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year. We're talking about the last 12 months have changed the business- listen for lots of tips and insights. Get all the links and resources we mention at eCommerceMasterPlan.com Regis...
Jun 07, 2021•41 min•Ep. 332
Liat Karpel Gurwicz s head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot of time learning from Wix’s 700,000 eCommerce users – and she’s joining us today to share some of the key lessons they’ve learnt from their most successful users. Get all the links and resources we mention at eCommerceMasterPlan.com Register for our eCommerce MasterPlan Virtual Summit 2021 for free v...
May 31, 2021•38 min•Ep. 331
This year we’re following a startup from launch through their first 12 months In episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the initial decisions to go with WooCommerce, and to sell other people’s products not his own. It’s now time to see how all his launch plans have gone and to be fair it's been a roller coaster. Brexit and the Suez Canal issues have all had an impact, and Luke's spent a lot of time trying to work (and find...
May 24, 2021•34 min•Ep. 330
Vanessa Ungvarsky is the founder at Taylor Made Polish, founded in late 2016 they’ve had an interesting last 18 months… By the end of 2018 there were doing a stable 6-figure sales a year with growth just happening! But the majority of their retail was offline, as was that of their wholesale customers. So during the pandemic sales dropped by over 60% overnight. Vanessa has rebuilt the business so it’s now happily growing again, and sales are now 90% online. Get all the links and resources we ment...
May 17, 2021•34 min•Ep. 329
David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up. He’s worked for brands including Charles Tyrwhitt, Bowers & Wilkins, Deckers, Aspinal of London; and he’s joining us today to talk about what on earth is going on in eCommerce. AND what you should focus on if you want to make this year as successful as possible for your brand. Get all the links and resources we mention at eCommerceMasterPlan.com Get $1...
May 10, 2021•34 min•Ep. 328
You may know Sue Monhait as the host of the Gift Biz Unwrapped Podcast, but she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. Founded in 2009 they now have annual sales in the mulit-six figures, with a margin growth in the last of 22%. We chat about how she's adapted her business away from trade shows, and helped her customers to grow their businesses without craft fairs. LOT of great tip...
May 03, 2021•38 min•Ep. 327
Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing. How it's helped grow the business AND how they've been tackling the thorny question that is attribution. Get all the links and resources we mention at eCommerceMasterPlan.com ...
Apr 26, 2021•43 min•Ep. 326
Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163 he explained all about how he does that, and now he’s back to update us on his new focus - helping eCommerce business owners sell their business successfully. It's currently a sellers market - so listen and learn how you might be able to turn you eCommerce business into a big pile of cash ready to take your next steps. Get all the...
Apr 19, 2021•35 min•Ep. 325
Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year on year growth. We chat about the empathy superpower growing your team, email marketing, celebrating 10 years in business and their migrations from ZenCart to Magento to WooCommerce Get all the links and resources we mention at eCommerceMasterPlan.com This ...
Apr 12, 2021•33 min•Ep. 324
Jessica Bellinger is the founder of online cosmetic brand Jessica & Color. Founded in December 2019, now 12m in they’re at $37,000 sales with growth accelerating. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Apr 05, 2021•30 min•Ep. 323
Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you! Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-pri...
Mar 29, 2021•35 min•Ep. 322
Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year. We discuss how he took his eCommerce-only products into Dick's Sporting Goods and other top Golf retailers, his team expansion, AND making the shift from towels-only into golf balls as well. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify ...
Mar 22, 2021•37 min•Ep. 321
Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Mar 15, 2021•38 min•Ep. 320
Jason Butcher is a specialist at the forefront of fintech he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrenices. Who better to update us on the latest payments opportunities? It’s been over 4 years since we’ve had an episode about payments – getting money off your customers. So today we’re writing that wrong… and giving you an update on just what the l...
Mar 08, 2021•32 min•Ep. 319
Kev Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1bn with profits of nearly £60m. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Mar 01, 2021•36 min•Ep. 318
Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step. Download our new ebook... https://ecmp.info/ebook 500 Ti...
Feb 22, 2021•33 min•Ep. 317
Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what I’m chatting with Antoine about today. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad An...
Feb 15, 2021•37 min•Ep. 316
