Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m
Episode description
Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories.
The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m.
He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.
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