Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify....
Feb 08, 2021•41 min•Ep. 315
Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke again in episode 330 to see how things are going and what he's doing to grow the business in the first 12 months. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses ...
Feb 01, 2021•37 min•Ep. 314
Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerc...
Jan 28, 2021•35 min•Ep. 313
John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we discuss just what it takes to double each year, what it means for the team, for mindset, for every area of the business. Lots of great advice in here for growing fast. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysi...
Jan 25, 2021•43 min•Ep. 312
Lucy Bloomfield. Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} retailers replicate her success. Lucy is a regular guest on the show because she always brings such great insight. In the past we’ve covered ethical, sustainable eCommerce and Customer Personas and in this episode we’re getting into just how you make the shift from 500k to 1m in annual sales. HEALTH W...
Jan 21, 2021•46 min•Ep. 311
Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that! Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-...
Jan 18, 2021•34 min•Ep. 310
Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode, she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base. Get all the links and resources we mention at eCo...
Jan 14, 2021•33 min•Ep. 309
Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 Garage 79 is up 1,071% Boutique Heidi up 4,601% year on year. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jan 11, 2021•39 min•Ep. 308
Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of...
Jan 07, 2021•43 min•Ep. 307
Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales. We discuss how he's developed his business through a lazer focus on content marketing that's enabled him to cut the time he spends working AND increase profits drastically. We discuss a whole host of things - this one is a tip packed episode. Including some great Amazon PPC insights too. G...
Jan 04, 2021•45 min•Ep. 306
We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been! In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021. Get all the links and resources we mention at eCommerceMasterPlan.com Hear our first 3 interviews wi...
Dec 28, 2020•33 min•Ep. 305
Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more. Get all the links and resources we...
Dec 21, 2020•29 min•Ep. 304
Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world ripping up the rule book and making huge (and small) changes to enable them to continue to survive and thrive in these ‘interesting times’. Get all the links and ...
Dec 14, 2020•31 min•Ep. 303
David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in 2018 they now have over 200,000 registered users and have grown over 300% in the last year. We discuss what it takes to make an auction site successful, competitive advantage and much more. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://w...
Dec 07, 2020•30 min•Ep. 302
Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth. Get all the links and resources we mention a...
Nov 30, 2020•34 min•Ep. 301
To celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and more. We've been collecting your questions and in this episode Chloe will answer them all. Get all the links and resources we mention at eCommerceMasterPlan.com/300 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-p...
Nov 23, 2020•51 min•Ep. 300
Andrew Busby is the CEO of Retail Reflections, one upon a time he was a retailer himself – but for most of the last decade he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the Advisory boards of multiple events and magazines, AND holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and writing for many top publications, Andrew has been ...
Nov 16, 2020•48 min•Ep. 299
Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1999% and ranked 218 on the 2020 Inc 5000 list. Sneak preview - it's all about a total obsession with making things as easy for the customer as possible. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://ww...
Nov 09, 2020•38 min•Ep. 298
Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which – sells blenders to businesses. Together they achieve over 8 figures a year. Mario shares SOOOO much advice in this episode (you need to checkout the shownotes at eCommerceMasterPlan.com/podcast to get all the links to the resources h...
Nov 02, 2020•41 min•Ep. 297
Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and youtubers! We get into how she's grown their online sales 40% in the last year, and explore how focusing on YouTube content can create a powerful sales channel. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytic...
Oct 26, 2020•37 min•Ep. 296
Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third...
Oct 19, 2020•45 min•Ep. 295
Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers AND running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m brushes a year has made dealing with the challenges of the pandemic particularly interesting! Get all the links and resources we mention at eC...
Oct 12, 2020•34 min•Ep. 294
Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, AND (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of scaling. He’s got so good at systematising that in 2019 his Amazon business ranked 254 on the Inc 5000 list. Get Trent’s amazing Flowster offer at Flowster.app/masterplan Get ...
Oct 05, 2020•32 min•Ep. 293
Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Sep 28, 2020•34 min•Ep. 292
We’ve just passed 500,000 listens – how crazy is that?? And how awesome. Looking at the monthly listeners it’s going to take a lot less than 5 years to double that and reach the million. I’d love your help to get there – so please do let others know about the show, or give us a share on social – use the hashtag #ecommasterplan I’m going to think of someway to celebrate the milestone on the show soon – but for now…. Whilst I chat with retailers each week, and give you insight to what’s happening ...
Sep 27, 2020•4 min
Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate. During the height of the covid-19 pandemic they saw sales increase 400%, which caused a major problem with some of their Drop Shipping suppliers speed of despatch. This caused a lot of customer service headaches. Neil joins Chloe to discuss thi...
Sep 21, 2020•40 min•Ep. 291
Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way! Since Covid-19 struck sales have quadrupled giving Chris and the Crossnet team a supply, and customer service challenge. Plus a massive marketing opportunity. in this candid chat Chris shares lots of detail about how they've coped ...
Sep 14, 2020•30 min•Ep. 290
Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Sep 07, 2020•45 min•Ep. 289
Way back in January (episode 255) we started our journey with Simon finding out about UXB skincare and his plans for 2020. In May (episode 273) he came back on the show so we got to find out how Q1 had gone, and his plans for Q2 – which weren’t as disrupted as you might think… Today he’s back to talk how it’s all going, email marketing, Facebook ads, business seasonality, Klaviyo AND his plans for Q4 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https:...
Aug 31, 2020•32 min•Ep. 288
John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how they decided to launch into the flower sector, and the foundations they put in place to enable fast growth down the line. That includes tech, team, and culture. Plus a lot about supply chain - just as you'd expect in the world of flowers! This podcast uses the following third-party services for analysi...
Aug 24, 2020•37 min•Ep. 287
