Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000+ inventory. We discuss how social connection is at the heart of the business, and why this is the golden age for DTC brands. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-priva...
Aug 17, 2020•37 min•Ep. 286
Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B. Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/r...
Aug 10, 2020•40 min•Ep. 285
Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus. Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Lov...
Aug 03, 2020•35 min•Ep. 284
Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue. Listen for LOTS of fast-growth tips - including Facebook Ads advice. Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://e...
Jul 27, 2020•38 min•Ep. 283
Parry Malm is the CEO at Phrasee and author of "The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend." I’ve been a consumer of Parry’s email marketing, subject line and copywriting wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you. Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get ...
Jul 20, 2020•38 min•Ep. 282
The Keep Optimising Podcast is a the brand new podcast we've created. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one ma...
Jul 15, 2020•2 min
Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year-on-year growth. Founded in 2012 they served over 120k customers in the last year. Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A...
Jul 13, 2020•32 min•Ep. 281
Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they're testing woocommerce against shopify. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 06, 2020•35 min•Ep. 280
Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 29, 2020•33 min•Ep. 279
Chris Orzechowski is the author of Amazon Bestseller - Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 22, 2020•32 min•Ep. 278
Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with a 7-figure revenue in 2019. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jun 15, 2020•31 min•Ep. 277
Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally transform with a recent focus on Augmented Reality – or AR. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spoti...
Jun 08, 2020•35 min•Ep. 276
Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 01, 2020•36 min•Ep. 275
Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://...
May 25, 2020•40 min•Ep. 274
Way back in episode 255, we caught up for the first time with Simon Driscoll from UXB Skincare. Simon’s back to update us on how he’s navigating the growth of his eCommerce startup store. In our first catch up with Simon he talked about his journey so far, and his plans for Q1. Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Sh...
May 18, 2020•35 min•Ep. 273
Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
May 11, 2020•38 min•Ep. 272
Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn't go live until August - so I'm chatting with Mark about how they've made these big decisions, and the complexity of making it al...
May 04, 2020•35 min•Ep. 271
In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website. Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world. Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business! Well in March th...
Apr 27, 2020•29 min•Ep. 270
In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website. Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world. Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business! Well in March the Audiobook version ...
Apr 20, 2020•27 min•Ep. 269
Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about! We talk about how to set up your business to sell for the maximum amount, and why who you choose to help you broker the deal can make a huge difference to your payout. Chris also shares lots of tips and tactics from his years in eCommerce and selling on Amazon. This podcast uses the following third-par...
Apr 13, 2020•39 min•Ep. 268
Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance. This podcast u...
Apr 06, 2020•34 min•Ep. 267
Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/le...
Mar 30, 2020•42 min•Ep. 266
Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth related subjects including why to not do email marketing and black friday, why to do Facebook Ads, how to build a community, running your business from a mobile phone and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/l...
Mar 23, 2020•34 min•Ep. 265
Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year. We talk about the importance of the right eCommerce foundations, selling overseas into the USA and China, and some interesting perspectives on Influencers! This podca...
Mar 16, 2020•41 min•Ep. 264
Tom Chatfield is the Head of Sales sand Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail and wholesale This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Mar 09, 2020•33 min•Ep. 263
Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own website and through outlets such as Selfridges and net a porter. Needle and Thread launched in 2013 and now do over £15m per year in sales. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mar 02, 2020•44 min•Ep. 262
We've got Scurri founder and CEO Rory O'Connor on the show to help us understand the opportunities and challenges of delivery tracking. From the retailer and customer's point of view. There's a lot here you can use to increase sales and repeat orders. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Feb 24, 2020•30 min•Ep. 261
Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%. It's always nice to chat to a business that's leading the way, and it's always nice to chat to a business doing eCommerce in a different way - well we have both in this episode! As well as art we discuss the importance of understanding the customer, optimisation, content marketing, and offline marketing - including pop ups and catalogues. Thi...
Feb 17, 2020•37 min•Ep. 260
Colin McIntosh is the founder and CEO at Sheets and Giggles (awesome business name), which is the fastest growing bedding brand in the USA. It all started in 2018 with a crowdfunding launch, and in the first 12 months they hit $1m in sales. In this episode… you’re going to hear about to grow your business fast. We’ve got a bit about crowdfunding, brand, sustainability, getting traffic, building your team and much more. I thoroughly enjoyed my chat with today’s guest and I know you’re going to to...
Feb 10, 2020•50 min•Ep. 259
JJ Resnick is the founder of multiple 7-figure brands, including the Moscow Copper Co – the creators of the famous Moscow Mule cocktail. JJ’s joining us to talk about some of the brands he’s built, and how story has been central to success in each case. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Feb 03, 2020•43 min•Ep. 258
