Chloe is joined by a host of eCommerce experts to answer the question "What is your top tip for growing an eCommerce business in 2020?" The answers are VERY wide-ranging from delivery to international, lots of marketing tips, and much more. Our experts include: Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites Rytis Lauris from Omnisend. There'...
Jan 30, 2020•23 min•Ep. 257
In the first few years of an eCommerce business (or any business!) there’s often a lot of tooing and froing trying to find the right pathway. The right products, the right path to market, the right marketing methods. Tons of testing, and of course ‘optimisation!’. That’s what this guest is joining us to talk about – 4 years ago he designed a really clever new product that solves a frustration for many people around the world. When we caught up with him 2 years ago he was busying testing differen...
Jan 27, 2020•37 min•Ep. 256
We all have to focus on growth and achieving our goals month in, month out – you can’t forget about it once January’s over. In this episode, I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast. I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going. See episodes 273, 288 and 305. Th...
Jan 23, 2020•37 min•Ep. 255
Ashish Malhotra joins us to talk about how he took online jewellery website Novadab.com from launching from his spare bedroom to annual sales of $3million within just 3 years, then he sold it in a multi-million dollar exit. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them. This podcast uses the following third-party services for analysis: Spotify Ad Anal...
Jan 20, 2020•42 min•Ep. 254
Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her success. She’s also on a mission to see eCommerce become far less damaging to the planet, and that’s what she’s joining us to talk about today. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save...
Jan 16, 2020•41 min•Ep. 253
Joanna Steele is the Senior Reviews and User Generated Content Manager at Argos. Or to put it another way The UGC Queen What Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay. Find all the details at https://eCommerceMasterPlan...
Jan 13, 2020•34 min•Ep. 252
Chloe is joined by a host of eCommerce experts to answer the question "What is the most important thing we learnt in eCommerce in 2019?" The answers are VERY wide ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne...
Jan 09, 2020•24 min•Ep. 251
Davies Roberts is an inventor and the founder of Flare Audio, the sound technology company that retails headphones, earphones and much more. After rapid initial growth, he’s now all about maximising profits. Flare Audio are turning over £4m per year, and profitability has doubled in the last 12 months. We talk about shifting from a sales growth to a profit growth approach new product development managing different sales channels plus a LOT of Facebook advertising tips Hear our first chat with Da...
Jan 06, 2020•33 min•Ep. 250
I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would make a great guest. It took us a little while to make the recording happen – but you’re in for a treat… Nicola Fox is a retail marketer specialising in Email marketing, CRM and Loyalty Over the last 10 years, she’s been working for top UK retailers like Holland & Barrett where she designed and ...
Jan 02, 2020•37 min•Ep. 249
Liam Brennan is one of the co-founders of BusterBox.com. A Dog subscription box service that has thousands of subscribers in multiple markets. BusterBox.com launched in 2016 and are now doing around €60k per month. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Dec 30, 2019•33 min•Ep. 248
Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Dec 23, 2019•26 min•Ep. 247
Jamie Anderson is a TV and radio producer, director and writer and Managing Director at Anderson Entertainment. Which also means he’s in charge of the Official Gerry Anderson eCommerce store – home to all the Thunderbirds, Space 1999, UFO, and Captain Scarlet merchandise you can imagine! Jamie launched the store in 2014 and now do over 1,000 orders per month. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-pr...
Dec 16, 2019•37 min•Ep. 246
Rick Cesari has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. He’s with us today to talk about his new book “Video Persuasion: How to create effective high level product and testimonial videos that will grow your brand, increase sales and build your business!” we all need some of that! With the book Rick is aiming to put big brands’ proven video marketing techniques into the hands of small business o...
Dec 09, 2019•37 min•Ep. 245
Joe and Mike Brusca have a unique approach to eCommerce. Quickly scaling high ticket dropshipping eCommerce stores, then selling them via brokerage sites like Empire Flippers to generate cash to repeat the whole process again. A huge part of their success is in finding a great product to sell so we can’t talk about any particular sites they’re currently running – it would give too much away! BUT Joe & Mike are going to share the most crucial part of the model – how they quickly grow the stor...
Dec 02, 2019•32 min•Ep. 244
Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side hustle run from his garage to an 8 figure turnover employing over 50 people – we’re going to have plenty to talk about! This podcast uses the following t...
Nov 25, 2019•33 min•Ep. 243
My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he’s back to talk about what he and his team focus on day in day out – omnichannel best practice, based on the customer journey. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spoti...
Nov 18, 2019•31 min•Ep. 242
This November the White Label World Expo Online Retail Sourcing Show comes to London. Both myself and today’s guest are keynote speakers at the event. I got chatting to Mark at LinnAcademy and what he’ll be sharing at White Label World Expo is so interesting I thought I’d get him on the show to share some it with you… Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He...
Nov 11, 2019•31 min•Ep. 241
We're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts. Chloe's joined on the show by Veta Armonaite from Omnisend, Becky Hopkin from Digital Gearbox, and Komal Helyer from Pure360. Each sharing their top tip for eCommerce marketing success in 2019 and beyond. The new book is available now as Kindle and Paperback on Amazon worldwide, and you can find ou...
Nov 04, 2019•27 min•Ep. 240
Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Oct 28, 2019•27 min•Ep. 239
Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of £3.5million annually. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Oct 21, 2019•34 min•Ep. 238
David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG. Other brands he’s worked for in the past include Bowers & Wilkins, Charles Tyrwhitt and Book Club Associates. David is also on the advisory board of the IMRG here in the UK – that’s ...
Oct 14, 2019•33 min•Ep. 237
Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it's eCommerce team, the philosophy behind the business, migrating such a busy website, and why it all comes back to getting the details right at the end of the day. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.sp...
Oct 07, 2019•37 min•Ep. 236
Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Sep 30, 2019•28 min•Ep. 235
Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%. Plus he shares his tips for dealing with page speed! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Sep 23, 2019•32 min•Ep. 234
Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the B2B ReStockIt.com. To achieve all that that she focuses on building a financial foundation, empowering the top talent, and designing expert-driven strategies. T...
Sep 16, 2019•39 min•Ep. 233
Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact he’s back on the podcast for the THIRD time! And this time he’s going to be sharing the inside track on how to use viral marketing in your business. Including Facebook, YouTube, Video marketing and much more This podcast uses the following third-party services for anal...
Sep 09, 2019•30 min•Ep. 232
Steve Honight is back on the show for the 3rd time - and this time we're getting deep into how to manage your products and brands on Amazon. Want to take control of all those confusing and duplicate listings? Don't know what to do about your wholesale customers listings? Then this is the podcast you need to listen to! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Sep 02, 2019•37 min•Ep. 231
Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m. Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: ...
Aug 26, 2019•32 min•Ep. 230
Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one of them on to tell us all about it – and share some great tips from their years of eCommerce experi...
Aug 17, 2019•34 min•Ep. 229
Anthea Morris is the co-founder and Finance Director at Better2Know the world's largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now Anthea herself is nominated for Institute of Director’s Director of Innovation Award. This podcast uses ...
Aug 10, 2019•34 min•Ep. 228
