Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business they’ve racked up over 250,000 customers around the world. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Aug 03, 2019•31 min•Ep. 227
Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I'd revive the takeaways format and bring you the best lessons from the event. Including updates on what's happening in the Magento world, and lots of great tips and ideas for improving your conversion rate on both desktop and mobile. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jul 28, 2019•27 min•Ep. 226
Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign. We discuss Google Adwords, testing and measuring, and Neil's plans for a big print, digital advertising, and pop up campaign. This podcast ...
Jul 20, 2019•31 min•Ep. 225
Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 13, 2019•31 min•Ep. 224
Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 06, 2019•39 min•Ep. 223
Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 30, 2019•32 min•Ep. 222
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Jun 23, 2019•38 min•Ep. 221
Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2. This podcast use...
Jun 15, 2019•31 min•Ep. 220
Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/...
Jun 08, 2019•36 min•Ep. 219
As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years ...
Jun 03, 2019•38 min•Ep. 218
Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It was such an interesting discussion I thought we should recreate it for all of you – so that’s what Adam’s joining me to discuss in today’s episode. We discuss WHY you might go multisite, HOW to do it...
May 25, 2019•32 min•Ep. 217
We’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, gets 80% of her sales from Instagram, and is projecting 2019 annual sales of £170k. Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the ...
May 18, 2019•35 min•Ep. 216
Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6 months to get to $300k in sales. After that a cease and desist letter lead them to close down the business, and relaunch new and improved as FINCH. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www....
May 11, 2019•34 min•Ep. 215
Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-p...
May 04, 2019•31 min•Ep. 214
In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Apr 27, 2019•25 min•Ep. 213
On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time. This podcast uses the following third-party services for analysis: Sp...
Apr 20, 2019•34 min•Ep. 212
Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers. …we’re getting into subscription eCommerce, the discovery box type. Talking about PR, collaboration and the Oscars for customer acquisition, AND about customer service, community and surprises for customer retention. ...
Apr 13, 2019•31 min•Ep. 211
Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Apr 06, 2019•30 min•Ep. 210
Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must list...
Mar 31, 2019•30 min•Ep. 209
Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple marketplaces, why now isn't the right time for them to buidl a B2C eCommerce site, and much more. Thi...
Mar 24, 2019•34 min•Ep. 208
Monica Ferguson is the co-founder at The Sole Mates. After inventing The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales. Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resourc...
Mar 17, 2019•28 min•Ep. 207
Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mar 10, 2019•34 min•Ep. 206
Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per year This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mar 03, 2019•29 min•Ep. 205
Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for short I couldn’t believe I didn’t already know about it. And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I thought it would be great to get him onto the show to tell us a bit about it and to make it work. This podc...
Feb 24, 2019•31 min•Ep. 204
James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Feb 17, 2019•32 min•Ep. 203
Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year. We discuss the challenges of balancing two businesses, growing one eCommerce business in France AND one in the UK at the same time the power of content marketing. Download...
Feb 10, 2019•31 min•Ep. 202
Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry. Today’s special guest… is Justin King is a specialist in B2B eCommerce. He is the President of...
Feb 03, 2019•29 min•Ep. 201
To celebrate 200 episodes, Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make any year super successful for you. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/a...
Jan 30, 2019•29 min•Ep. 200
Dhar Mann is the founder of LiveGlam – a beauty subscription box service. Their impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is a testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and is on track to do $17m in sales in year 3. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them. Thi...
Jan 27, 2019•37 min•Ep. 199
Chris Vallely is in charge of eCommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year. Their main strategy is Product Launches with sales driven by their email marketing activity. Super inspiring chat. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need...
Jan 23, 2019•35 min•Ep. 198
