In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers. Key topics and lessons covered in this episode: -Understanding the traffic composition of your Performance Max campaigns is crucial for...
Jun 26, 2024•38 min
Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spent six years with the Dallas Mavericks (and has a few great Mark Cuban stories). He then transitioned into eCommerce, working with Woot.com and eventu...
Jun 12, 2024•44 min
I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of shirts and is now available in 500-600 stores, including 10 Mizzen+Main stores. Now, he's tackling a new challenge by creating a more secure and stre...
Jun 05, 2024•41 min
In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their brand's value. Key topics and lessons discussed: - The current M&A climate for e-commerce brands ...
May 29, 2024•38 min
We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years. That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at the time, and the importance of thinking like a media company. While most brands should NOT quit Amazon, some should. And his thoughts around margins an...
May 15, 2024•46 min
Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event. Key topics and lessons incl...
May 08, 2024•40 min
I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success. Key topics and lessons discussed: -The importance of simplifying proc...
May 01, 2024•43 min
You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. Key takeaways include: - Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses. - The importance of crafting compelling YouTube ad creatives usi...
Apr 17, 2024•47 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Jimmy Sansone ( https://www.linkedin.com/in/jimmy-sansone-aa80b881/ ) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Normal Brand (15:51) Working with Family (22:09) Expansion Into Retail Stores (25:03) Benefits of Having Your ...
Apr 10, 2024•40 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Jeremy Horowitz ( https://www.linkedin.com/in/jeremyhorowitz1/ ) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce (12:39) Constructing a Healthy P&L (22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers (43:29) LVMH: The Ul...
Apr 03, 2024•47 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Jeff Cohen from Amazon ( https://www.linkedin.com/in/jeffreycohen/ ) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video (15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV (31:33) Amazon Marketing Cloud (AMC) (39:2...
Mar 20, 2024•44 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Brayn Porter ( https://www.linkedin.com/in/jbryanporter/ ) about how to build a brand on Amazon. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (04:11) Simple Modern’s Founding Story (17:42) Demand Capture and Paid Ads (24:40) Building A Brand On Amazon (40:40) Transitioning To a 1P Seller on Amazon (46:23) Outro __ Li...
Mar 13, 2024•45 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks about the parallels between parenting and running a business. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 - You’re Never Really Ready (09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways (12:17) Lesson 4 - Admit When You’re Wrong (14:39) ...
Mar 06, 2024•22 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Kyle Fraughton ( https://www.linkedin.com/in/kylefraughton/ ) about ambassador programs and the power of UGC. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year (05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth (13:32) Strategies To Faci...
Feb 28, 2024•42 min
Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Sean Frank ( http://twitter.com/SeanEcom/ ) about what it takes to win as a DTC brand in 2024. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background (09:38) What To Expect For DTC Brands In 2024 (16:08) What Does It Take To Win In 2024 (25:13) What Channels Is Sean Most...
Feb 21, 2024•42 min
If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: What are the best brands doing on Google that others aren’t? What are the keys to a better, more productive relationship with your agency? How has PMax evolved, and how can you fully leverage it? What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’...
Feb 07, 2024•45 min
So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a quick look at a few of our topics: 1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s us...
Jan 31, 2024•34 min
I love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space: How to think about and utilize AI for better results (especially if you’ve resisted it a bit). How to evolve the customer shopping experience to wow customers and drive better conversion rates. If you’ve been somewhat bearish on AI or maybe just slow to experiment with it, perhap...
Jan 24, 2024•40 min
In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues. And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a very tasty THC drink that's legal in all 50 states. At Lucyd, Aaron and the team grew from nothing to one of the largest CBD agencies in the world. An...
Jan 10, 2024•44 min
Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father. What was my favorite part of the conversation, you ask...?...
Jan 03, 2024•43 min
This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) This episode was the most shared episode of the year. It ended up in a few forums and got a lot of love. What helped Will and the team grow Organifi from $18M annually to over $100M? It wasn’t just hard work. It was creative thinking and problem-solving. Learn the secrets of Moneyball, ...
Dec 27, 2023•25 min
How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is! My guest today is an eComm legend, Bill D'Alessandro. Bill is the founder and CEO of Elements Brands. He's built or acquired 8 brands and sold 7. Before his time in eComm, he spent 5 years in the investment banking and private equity world. Talking about ad creativity or the latest case studies on scaling...
Dec 20, 2023•40 min
What do you do when you grow 25% YoY but realize you’re losing money? How do you adjust when what has always worked in the past stops working? What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down? If you’re like some brand owners, you keep doing the same stuff but try to do it better. Sometimes, you need a larger shift that starts with asking better questions and understanding what problem you’re trying to solve. This interview with Ant...
Dec 13, 2023•46 min
In some ways, we know everything and nothing about our customers at the same time. We have mountains of data at our fingertips for every customer interaction. But we can’t see our customers. We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy. Even when we think we know, our view is incomplete. That’s where KNO Commerce comes in. Sure, you have a few different attribution tools. They can b...
Nov 29, 2023•48 min
Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn't. In this episode, I break down the 11 factors that determine YouTube's success. Here's a sneak peak: What has to be true about your landing pages be...
Nov 22, 2023•27 min
Few DTC brands have been as polarizing or as successful as Chubbies. The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO. Four Stanford college students had 3 things in common: 1. They were tired of working for the man. 2. They didn't fit the "Abercrombie" fashion mold of the late 2000s and 3. They loved shorter shorts - BEFORE the short shorts trend. And so, Chubbies was born. This is a deep dive w...
Nov 15, 2023•48 min
“If you do what you’ve always done, you’ll get what you’ve always gotten.” “The definition of insanity is doing the same things over and over again and expecting different results.” Not sure where I first heard these quotes, but they definitely apply to this week’s episode. I firmly believe that to grow like no one else is growing, you must do what no one else is doing. In this episode, I walk through 5 growth opportunities that you’re likely under-leveraging or completely missing. This is the r...
Nov 08, 2023•32 min
How can you make the most of the Cyber 5? It all comes down to strategy, planning and execution. Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy more. But planning is only part of the success equation. Making adjustments and tweaks based on what’s working and what’s not is also crucial. On this episode, I’m bringing on a star-studded cast of OMG experts. We talk about Black Friday and Cyber Monday success from...
Nov 01, 2023•1 hr 3 min
I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more. My buddy Peter Awad joins the show today. He’s an eCommerce vet. He launched his first online venture in 2000 and co-founded Mission Meats, an online snack compa...
Oct 25, 2023•38 min
Are you dabbling with generative AI or using it to gain a competitive advantage? Are you getting better at using AI or staying the same? If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on. I'll admit, I'm still just dabbling compared to my buddy Fred. Fred Vallaeys is one of the smartest dudes I know. His perspective on AI is inspiring and sure to get your wheels turning. But first, take a peek at Fred's resume! One of the...
Oct 18, 2023•42 min
