Price. It’s an emotional topic for shoppers and for brands. As shoppers were more influenced by price than we care to admit. As brands we’re often afraid to change our prices. And our current prices were probably created a long time ago. It’s almost a certainty that they price for at least some of your products is wrong right now. Byron Myer’s is a super smart dude. He started Inogen, a med-tech business, while in college and took it public in 2014. Now he runs Glimmer Wish with his wife and dau...
Oct 11, 2023•34 min
Why does one hook work and another flops? Why does one offer get customers clicking and buying and another offer get’s only a shrug? How can you know BEFORE you spend money on an ad if it’s likely to convert? Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind. I break down 7 ad tests guaranteed to make ANY ad better. Follow these tests and your ads will have more stopping power, more engagement, and drive more ACTION. The visuals do help with this...
Oct 04, 2023•42 min
Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program. The Influencer game is still early at Amazon, but right now, it’s free for brands to participate in and driving some compelling results. Take This Case Study: An Amazon product with no change in ...
Sep 27, 2023•37 min
Amazon DSP is a misunderstood platform. Heck, even the name is confusing! The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages). Amazon DSP Ads are a way to target shoppers on and off Amazon with highly relevant image and video ads based on Amazon’s behavioral shopping data. No one has more shopper data than Amazon. But Amazon doesn’t publ...
Sep 20, 2023•55 min
Your Amazon listings are probably NOT as optimized as you think. Your products likely aren’t merchandised as well as they could be either. In this episode, Brandon shows you how to find obscure keywords to dramatically grow your sales and rankings. He also shows you how to merchandise your product to fly off the shelf. We also talk about AI, competitor research, new product development, and what it will take to get ahead and stay ahead on Amazon. Brandon is in an elite club of 8 figure sellers o...
Sep 13, 2023•44 min
Post-purchase surveys can teach you a lot about your customers, and no one knows that better than my most recent guest, Trevor Crump. Trevor is the co-founder of Bestie, which is one of the fastest-growing post-purchase apps on Shopify. We talked about the key questions you should ask your customers and how you can turn their answers into extra cash! Make sure you give this episode a listen to learn key things like... The 3 questions that need to be on your post-purchase survey. Where your custo...
Sep 06, 2023•47 min
Gracey Ryback, an A-List Amazon Influencer, began her journey on TikTok by talking about products she loved. Soon after, she started hosting Amazon Lives. To date, she has driven seven figures in new sales for various products on Amazon. I first met Gracey when we both spoke at SellerCon in Austin earlier this summer. Her presentation was amazing, and I immediately knew I had to get her on the show. If you’re like most of the brands I know, then you’ve likely never tried Amazon Lives, or if you ...
Aug 30, 2023•43 min
FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklist https://docs.google.com/spreadsheets/d/1Mt6eOX2wxCM61uhGc0WoSVWSlemUJRP0T9mfgBk2o-M/edit#gid=1837668272 How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not. Making huge improvements is all about finding dozens of small wins, stacking them on top of each other, and letting the improvements compound. In this epi...
Aug 23, 2023•42 min
Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin. Tomer has a unique approach to getting 5-star reviews and scaling sales on Amazon. No, this does not include buying reviews, begging for reviews, or doing anything that toes the line of Amazon's TOS. He is all about surprise and delight. And I couldn't agree more! I learned things from Tomer about reviews that I haven't hear...
Aug 16, 2023•41 min
What if you could find one strategy that, if properly executed, could: Triple your revenue Build a hyper-engaged community around your brand Get feedback on exactly what products to launch next (and create anticipation around the launch of new products) Create an ongoing, repeatable marketing vehicle that improves CAC and LTV Establish a content machine Sounds too good to be true? That's exactly what creating "Challenges" did for Alicia Reynoso and her fiancé. They went on to build a "60-Day Hyd...
Aug 09, 2023•42 min
Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop. Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC and eCommerce). He knows the strategies behind what it takes to succeed in DTC better than almost anyone I know. Here’s a look at what we cover: Jay Abraham’s 3 ways to grow any business. New Customer Acquisition (NCA) is only ONE way to grow your business an...
Aug 02, 2023•49 min
Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better! Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens, Four Sigmatic, and more. He has a truly unique and effective way of approaching optimization that defies all traditional CRO norms. It all begins with understanding what we should test and what we shouldn't based on the dollars behind it. What we ...
Jul 26, 2023•45 min
YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available. But it’s not easier to scale on. And it’s not easier to measure. For brands that get it right, YouTube can accelerate growth like no other. Take Dr. Squatch as an example. They scaled from $3 million per year to over $150 million per year, in large part due to the success of their YouTube ads. The same goes for Manscapped, William Painter, Organifi, and DOZENS more. This episode is unique...
Jul 19, 2023•45 min
Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon. Are your products showing up on the “digital shelf” for eager shoppers? Feed marketing is the perfect blend of art and science, advertising and merchandising. Feeds power Google Shopping Ads (PMAX) and Facebook ads. They lay the foundation for eCommerce brands, enhancing all other marketing efforts and driving better results. Here is ...
Jul 12, 2023•36 min
Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center. Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers. He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for grea...
Jul 05, 2023•45 min
Josh Hadley is a podcast host and a successful brand builder. His business Hadley Designs, just crossed 8 figures in annual sales. One key to his success is hiring manager-level talent overseas. His approach to hiring is fantastic. It's definitely one of the better ones I've seen. But that's not all! Before we dive into our discussion on hiring, we do a rapid-fire exchange of our top 6 takeaways from recent podcast episodes. Super fun and hopefully inspiring. Here's what we cover: Bonus Content:...
Jun 28, 2023•50 min
What started as a way to boost sales during slow summer months has turned into two of the largest shopping days of the year: Prime Day. More accurately, the event is 48 hours of lightning deals, promos, coupons, and shopping frenzies. Prime Day is a great way to attract new customers and gain momentum that can impact your business. But, it’s not without risk or peril. It's not uncommon for things to break or go wrong in the lead-up to Prime Day or during the event itself. In this episode, two OM...
Jun 21, 2023•1 hr 8 min
This episode of eCommerce Evolution is one-of-a-kind! Recently, I had the pleasure of joining Matt Edmundson on his show, the eCommerce Podcast , and let me tell you, it was an absolute blast! We had such a great time that I couldn't resist featuring it on eCommerce Evolution as well. Matt Edmundson is an eCommerce expert and CEO at Auron Media. With over 20 years of experience, he has left a mark on the industry as both a successful business owner and a respected teacher. His podcast serves as ...
Jun 07, 2023•56 min
Andrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago! Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands like Trek. He also runs an amazing community of brand owners, agency owners and marketing professionals called Foxwell Founders. (Over 400 members strong and collectively spending 250 million plus per month on ads.) Join us as Andrew shares his invaluable insi...
May 31, 2023•44 min
Good ads are just the beginning when it comes to growing your business. The real game-changer lies in your landing pages. They hold the key to turning visitors into loyal customers. That's why you can't afford to miss our latest podcast episode. We've brought together two absolute legends from OMG Commerce - Matt Slaymaker and Bill Cover - to discuss their favorite landing page tips and share real-life examples. With over $100 million managed annually in online advertising, we've witnessed first...
May 24, 2023•53 min
Khierstyn Ross has made a name for herself by successfully launching products and brands on Kickstarter. However, the crowdfunding landscape has significantly changed in recent years, particularly on Kickstarter. It is NOT the same world it was in 2019. While the barrier to entry for launching a successful project has become higher, it's still a good fit for many clients. In addition to helping brands on Kickstarter, Khierstyn is also a pro at helping companies grow on Amazon. She's mastered the...
May 17, 2023•44 min
Liz Germain is a YouTube PRO and a repeat guest on the show! We first met when I was speaking at an eCommerce event held at the YouTube LA Offices. Liz is responsible for well over 200 million organic views on YouTube and has worked and consulted with some of the top influencers online today. Here’s a look at what we cover: The three types of content you should create on YouTube and how to approach each. How search-driven views only account for less than 10% of total watch time on the platform. ...
May 10, 2023•42 min
Steve is a legend in the eComm space. He is not only the store owner of Bumblebee Linens, but also the host of the highly successful marketing podcast, "My Wife Quit Her Job,” which ranks among the top 25 in its category. He has been successfully running an eComm event for 7 years, and it is one of my favorite events to attend and speak at. He’s also the author of a brand new book - The Family First Entrepreneur. His impressive combination of experiences gives him a unique perspective on eCommer...
May 03, 2023•46 min
Aaron Sheehan and I go way back. We first met when Aaron used to work for an agency that OMG supported. Now, Aaron is the Director of Competitive Strategy at BigCommerce. He brings a fresh perspective on the eCommerce industry, and a unique point of view on eComm platforms and the future of eComm technology. Coincidentally, his office is only a quarter of a mile from mine. In hindsight, we probably should have recorded this show in person. Here’s a look at what we cover: What is Headless, and ho...
Apr 26, 2023•47 min
What got you here won’t get you there. What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us from seeing breakthroughs. I first met Will when he was the Head of Growth for Organifi. He helped grow the brand from an $18 million per year run rate to a $100 million per year run rate in short order. In today’s episode, Will Hughes wants to help you think differently. And not just...
Apr 19, 2023•45 min
Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I’m convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marke...
Apr 12, 2023•1 hr 3 min
Chris Brewer is an agency veteran, marketing expert, and former golf pro. Not to mention my business partner and OMG Commerce’s co-founder. Each year, Chris has the privilege of talking with hundreds of DTC brands, both big and small. He hears about their goals, struggles, plans, and more. As a strategist, I also consult with large-scaling eComm brands. Through our perspectives, we’d like to highlight ways in which great brands get in their own way and offer some candid advice when it comes to w...
Apr 05, 2023•47 min
Jeremy Horowitz is one of my favorite follows on LinkedIn. He recently dropped some brilliant (and terrifying) posts about the economy, the impending debt crisis, and what DTC brands should focus on now. Jeremy and I go way back. In fact, this is our 4th podcast together over the years (he used to host a show too). Jeremy has been in the DTC SaaS space for years, having previously managed marketing for a large DTC brand. Jeremy is now the Sr. Partner Manager at Gorgias, and he and his team run t...
Mar 22, 2023•46 min
At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas. In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his framework for success. Here’s a look at what we cover: How Faceb...
Mar 16, 2023•46 min
This episode of the eCommerce Evolution podcast is truly unique. It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry. Ashton Owens is living many kids’ dreams…but more importantly, he’s living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creati...
Mar 09, 2023•50 min
