Episode 252 - Triple Your Ad Spend While Improving Profitability with Amazon DSP
Episode description
Amazon DSP is a misunderstood platform. Heck, even the name is confusing!
The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages).
Amazon DSP Ads are a way to target shoppers on and off Amazon with highly relevant image and video ads based on Amazon’s behavioral shopping data.
No one has more shopper data than Amazon. But Amazon doesn’t publish that data or allow anyone to use it unless…you advertise using Amazon DSP.
DSP is one of the most powerful advertising platforms I’ve ever encountered. But it’s also commonly misunderstood, and it is advanced. This is not for beginners.
There are a lot of ways to waste money with it. But there are a few ways to accelerate growth.
Here’s a look at what we discuss:
- The top mistakes advertisers make when running DSP ads.
- The top 3 strategies for accelerating growth with Amazon DSP.
- Why running DSP remarketing only and testing too small will likely fail.
- What it means to have a DSP “seat” and why they are so rare.
- How one seller tripled their DSP spend and accelerated growth by 35%, all while lowering their TACoS.
- Understanding DSP attribution and why it’s a hotly debated topic.