Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters: 

(00:00) Introduction and Jimmy’s Background

(11:42) Early Days of The Normal Brand

(15:51) Working with Family 

(22:09) Expansion Into Retail Stores

(25:03) Benefits of Having Your Own Stores

(32:25) Mistakes Made Along The Way

(34:46) Culture and Core Values

(39:34) Future Plans & Merchandising Strategy 

(42:28) Outro 

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Show Notes: 

Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ 

The Normal Brand (Website): https://thenormalbrand.com/ 

The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ 

Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ 

Working Genius: https://www.workinggenius.com/ 

Hudson Hawk: https://www.hudsonhawk.com/ 

Ryan Holiday: https://ryanholiday.net/ 

Supplement Superstore: https://supplementsuperstores.com/ 

1st Phorm: https://1stphorm.com/ 

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 

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Other episodes you might enjoy: 

• Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024