Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck. If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for? Let's talk through some different ideas, things for you to consider, and ways to frame these decisions. Read the Full Show Notes eCommerceBadassery.com/221 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram: https://ins...
Apr 27, 2023•8 min•Ep. 221
As a small business eCommerce entrepreneur, one of the MOST difficult things to do is get more visibility for your brand and traffic to your website. We spend so much time, energy, and effort sending content into the abyss of social media, spending money on ads hoping people care about what we sell, and at the end of the day... while all these marketing strategies CAN work it's exhausting and defeating running on this hamster wheel. But what if you had the chance to get in front of 200,000 custo...
Apr 25, 2023•40 min•Ep. 220
If you have an online and brick-and-mortar store it can be difficult to determine how much focus you should put on one or the other in your social media marketing. In today's episode, we'll talk through the strategy I'm recommending to clients with a few caveats for you to consider. Read the Full Show Notes eCommerceBadassery.com/219 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram: https://instagram.com/ecommercebadassery FB Group: http://ecommercebadassery.com/facebook ...
Apr 20, 2023•5 min•Ep. 219
In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience. While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful. In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero &...
Apr 18, 2023•22 min•Ep. 218
If you're selling something on the Internet... you have to create great copy. The good news... you don't have to be a copywriter or a wordsmith to create great copy. Tune in to hear the two most important principles you need to understand to write copy that converts and get a few examples for inspiration. Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/217 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my se...
Apr 13, 2023•7 min•Ep. 217
I get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not. Links Mentioned 160. How to Deal with Conflicting Advice from Experts https://ecommercebadassery.com/conflicting-advice-from-experts/ 12. How to Get More Visibility for Your eCommerce Store ...
Apr 11, 2023•12 min•Ep. 216
A PSA for every eCommerce business owner... Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/215 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing eCommerce Help https://ecommercebadassery.com/ecommerce-help Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls FREE Resource Library Every freebie I've cre...
Apr 06, 2023•5 min•Ep. 215
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed! Here’s what you’ll learn: Ways to optimize your email marketing, your business operations, your customer experience, your web...
Apr 04, 2023•16 min•Ep. 214
Q2 is a great time to tackle big projects in your eCommerce business. You've fully recovered from Q4 and are back in the swing of things... but it's not quite summer yet so you're not as distracted with vacations, kids, and weekend BBQs. But what exactly should you be focusing on? Of course... it depends. But in today's episode, I share what you should consider when making those final decisions. Episodes Mentioned 93. All the Ways to Grow Your eCommerce Business http://ecommercebadassery.com/93 ...
Mar 30, 2023•5 min•Ep. 213
Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business. But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page. Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy program...
Mar 28, 2023•53 min•Ep. 212
Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides. In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about. Join us for a FREE Workshop to learn how to pitch your product for Holiday Gift Guides. Head to...
Mar 21, 2023•49 min•Ep. 211
eCommerce SEO takes time, energy and effort so it's important that you're able to monitor your results along the way. Google provides a free tool to help you do this. Tune in to hear more about the tool and how long it typically takes to see results. Links Mentioned Google Search Console https://search.google.com/search-console/about The Lounge Membership http://ecommercebadassery.com/membership Show Notes & Transcript http://ecommercebadassery.com/210 Work With Me Interested in getting my b...
Mar 16, 2023•3 min•Ep. 210
Entrepreneurship is hard. If were easy, everyone would do it. But often times we overcomplicate our businesses and the way we market them. With a little inspiration from the one and only Snoop Dogg, we're taking a look at how he's built up his brand and stayed relevant since his first solo album drop in 1993. Tune in as we explore the 4 simple things Snoop has done to build his empire and how you can apply these lessons to your eCommerce business. Links Mentioned Omnichannel Marketing Strategy h...
Mar 14, 2023•13 min•Ep. 209
Shopify has officially released its Google Analytics 4 integration. Tune in to hear the details and make sure you check the show notes on my website for important links and some screenshots! Show Notes & Transcript http://ecommercebadassery.com/208 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing eCommerce Help https://ecommercebadassery.com/ecommerce-help Book a Strategy Ca...
Mar 09, 2023•5 min•Ep. 208
We're going back in time to revisit an old-school marketing tactic that has been revolutionized for today's technological world. If you've been wondering how to create better relationships with your customers, cut through all the digital noise, surprise and delight them at the perfect moment in their shopping journey and grow a sustainable brand with raving fans you'll want to hear from today's guest, Arian Radmand. Arian is the CEO of ignitePOST, a service that helps brands create magic moments...
Mar 07, 2023•44 min•Ep. 207
If you want to grow your following on TikTok and ultimately drive sales for your eCommerce business you might have to post more than you think! Hear what TikTok strategist Wave Wyld shared as the preferred cadence for posting on TikTok and 4 reasons why it's easier than you think! Join the Inside Scoop: TikTok Trends Membership by Wave Wyld http://ecommercebadassery.com/scoop (affiliate link) Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/206 Wor...
Mar 02, 2023•4 min•Ep. 206
A robot that can write your content for you? Are AI content generators worth the hype? The short answer... maybe. After diving into ChatGPT & Jasper.ai, I can say I'm more impressed than I expected to be... but there is a right and wrong way to use them. Tune in to learn more about what these tools are capable of, what to expect when using them, and how to get the best results possible Links Mentioned Get 10,000 Free Words From Jasper.Ai http://ecommercebadassery.com/jasper The Lounge eComme...
Feb 28, 2023•24 min•Ep. 205
If you have seasonal products that you bring back year after year, should you remove them from your website or leave them up? Tune in for the answer! Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/204 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing eCommerce Help https://ecommercebadassery.com/ecommerce-help Book a Strategy Call...
Feb 23, 2023•2 min•Ep. 204
Do you enjoy hearing the stories of other eCommerce entrepreneurs? In today's episode, I'm sharing recent lessons, aha moments, and breakthroughs from eCommerce CEOs just like you. Links Mentioned The Lounge eCommerce Marketing Membership http://ecommercebadassery.com/membership Episodes Mentioned 91. Facebook Ads for eCommerce https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/ 159. Facebook Ads for Product Launches https://ecommercebadassery.com/facebook-ads-for-ecommerce-produc...
Feb 21, 2023•12 min•Ep. 203
As a busy CEO or marketing manager you don't have time to be manually posting all your social media content. The good news is, you don't have to! There are a ton of social media scheduling apps out there and today I'm covering my favorites. Links Mentioned Get $10 off Plann That Social Media Scheduler https://bit.ly/ebplann Planoly https://bit.ly/ebplanoly Episodes Mentioned: 12+ Things You Can Automate in Your eCommerce Business http://ecommercebadassery.com/195 Join the Lounge https://bit.ly/3...
Feb 16, 2023•5 min•Ep. 202
Shopify is FINALLY releasing a one-page checkout! And they've released over 100 other new features over the last 6 months. Tune in to hear the most exciting updates and what might be the perfect fit for your eCommerce store. Links Mentioned Get a Free Forever Trial to Shopify https://forms.gle/8rLiw9jpujdnhn8q6 Shopify Releases | Winter 2023 https://www.shopify.com/editions/winter2023 Episodes Mentioned 175. Optimize the Search on Your Website http://ecommercebadassery.com/175 Strategy Calls htt...
Feb 14, 2023•16 min•Ep. 201
Image optimization is so important for eCommerce; both for speed and search engine optimization. Shopify does do a few things automatically for you, but there are still some additional things you'll want to do to take that optimization to the next level. What You'll Learn: What Shopify already does for you & what it's for What you should do before & after uploading your images to Shopify My favorite tools for image optimization Episodes Mentioned: What is SEO & How to Do It http://ec...
Feb 09, 2023•4 min•Ep. 200
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how! What You'll Learn: A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197 160. How to Deal With Conflicting Advice from "Experts" http://ecommercebadassery.com/160 Links Mentioned The Lounge eComme...
Feb 07, 2023•12 min•Ep. 199
A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results. And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up? In today's episode, I walk you through how to do this on the Klaviyo email platform. Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/198 Work With Me Interested in getting my brain focused on YOUR ...
Feb 02, 2023•4 min•Ep. 198
Hit a rough patch in your business? Feeling stuck, overwhelmed, or like business is hard? If you're feeling any of these things... you are not alone! Today's episode was inspired by a conversation with an eCommerce biz friend who was feeling all of these things! What You'll Learn: A 5-Step process you can work through to get unstuck How we used the data to strategize her next steps How we prioritized those next steps based on the needs of her business and the complexity of each initiative Links ...
Jan 31, 2023•17 min•Ep. 197
The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative. Tune in for the details... including a business lesson or two of course. Ready to Join? 👇 http://ecommercebadassery.com/membership
Jan 30, 2023•6 min
There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users. A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns. Tune in to hear my two cents. Links Mentioned TikTok’s Privacy Policy https://www.tiktok.com/legal/page/us/privacy-policy/en TikTok’s Data Collection Policies https://foreignpolicy.com/2023/01/12/tiktok-security-concerns-china-european-union-social-media/ The Bill to Ban h...
Jan 26, 2023•3 min•Ep. 196
eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be. Tune in to hear 12+ ways you can automate your eCommerce business starting now. Important links ManyChat DM Automation Platform http://ecommercebadassery.com/manychat Gatsby Influencer Marketing Platform http://...
Jan 24, 2023•18 min•Ep. 195
One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options. Tune in to hear how to choose the best products to use in a post-purchase cross-sell. Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/194 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecomme...
Jan 19, 2023•2 min•Ep. 194
Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business. Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are. Links Mentioned What is Omni-Channel Marketing - Klaviyo https://www.klaviyo.com/blog/what-is-omnichannel-marketing How to Do the Perfect Product Launch h...
Jan 17, 2023•25 min•Ep. 193
