When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money? The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment. But many early entrepreneurs say they don’t have money to invest - but they also don’t want to wait to catch traction organically... so what do you do? Other Helpful Links How to Get Your Pro...
Jan 12, 2023•4 min•Ep. 192
Data-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it? Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business. Links Mentioned All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/ Accomplishing Goals Like an eCommerce Badass https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/ The Lounge ...
Jan 10, 2023•11 min•Ep. 191
If you're selling on multiple sales channels in your product-based business, you might be wondering what the best way to analyze your numbers is or how to best strategize your marketing... How do you know where to focus? Tune in to hear how I recommend you look at it so you can make the best decisions for yourself and your business moving forward. Other Helpful Links 93. All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/ Join the Lounge https:...
Jan 05, 2023•5 min•Ep. 190
What does it take to be successful in eCommerce? With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business. But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about those who were making 7 figures in revenue - because revenue doesn't mean anything without profit and ha...
Jan 03, 2023•24 min•Ep. 189
Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. And when we realize we can’t manage it all on our own, we think maybe I should just outso...
Dec 27, 2022•41 min•Ep. 188
One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson. So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter. What You’ll Learn What it...
Dec 20, 2022•55 min•Ep. 187
From side hustle to 7 figures in 4 years. Learn how Megan grew her accessory business from scratch and the mindset shifts she had to make to grow her business organically. Here’s what you’ll learn: Megan’s #1 piece of advice for growing a successful business Her biggest mistakes and successes in her business so far The one thing she resisted most in her business and how it changed things for the better when she finally leaned in Connect With Megan Save 20% Off Your Entire Purchase with code BADA...
Dec 13, 2022•42 min•Ep. 186
If you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat. Rishi is obsessed with buyer psychology and shopper behavior. As the founder of Frictionless Commerce, he’s spent the last 13 years dialing in h...
Dec 06, 2022•39 min•Ep. 185
Wondering how I can support your in your eCommerce business next year? Want to hear what exciting things I have up my sleeve? Tune in to hear all the details and for a sneak peek of what's to come. Links Mentioned Be a Guest on the eCommerce Badassery Podcast https://ecommercebadassery.com/podcast-guest-application/ Full Transcript & Show Notes http://ecommercebadassery.com/184 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing...
Nov 29, 2022•10 min•Ep. 184
Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business. Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and I’m going to walk you through exactly how to do it! Episodes Mentioned 83. Smooth Operations in Busines...
Nov 22, 2022•12 min•Ep. 183
As the year comes to a close you're likely looking at your numbers to see how things are shaking out. And if you're comparing your numbers to previous years, you might be disappointed. If you haven't increased your sales in 2022 compared to last year, does that mean your business is failing or you did something wrong? The good news: probably not. Tune in to hear why and what the difference between your business and the ones that have seen growth are doing differently. Other Helpful Links 93. All...
Nov 17, 2022•4 min•Ep. 182
With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who take it seriously are the ones that are going to win. Most of what we’re going to talk about today ...
Nov 15, 2022•22 min•Ep. 181
With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward. Other Helpful Links What to Do When Business is Slow https://ecommercebadassery.com/what-do-ecommerce-business-slow/ Show Notes & Transcript http://ecommercebadassery.com/180 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my servic...
Nov 11, 2022•3 min•Ep. 180
As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic. You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of your customers but to also make sure that you're capturing every dollar you can while they're there ...
Nov 08, 2022•10 min•Ep. 179
Sustainability is a hot topic in the product space, but how much does your customer care about that and other do-good efforts like charitable donations? Let's chat about it Other Helpful Links Understanding & Speaking to Your Ideal Customer https://ecommercebadassery.com/ideal-customer/ How to Create Content That Converts https://ecommercebadassery.com/create-content-that-converts/ The eCommerce Badassery Free Resource Library http://ecommercebadassery.com/freestuff Adore Me Sustainability E...
Nov 03, 2022•8 min•Ep. 178
It's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time. When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details. Important Links 28. Smooth Operations in Business & Life During Q4 https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/ 72. Replay: How to Plan for Q4 in your eCommerce Business https://ecommercebadassery.com/plan-for-holida...
Nov 01, 2022•13 min•Ep. 177
If someone joins your email list or abandons their checkout during Black Friday weekend, what type of message are they going to receive? Should that message match whatever your current sales or promotions are? Maybe! Tune in to find out. Other Helpful Links Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday Show Notes & Transcript http://ecommercebadassery.com/176 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: E...
Oct 27, 2022•3 min•Ep. 176
Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't. Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal. As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it step...
Oct 25, 2022•15 min•Ep. 175
If you're trying to grow your Instagram audience and get in front of more of your perfect customer you're probably disheartened by the lack of reach and engagement on Instagram. You might be wondering how much effort you should be putting into hashtags to increase your visibility on the platform or if it's worth your time. Today I'm breaking down my recent experience so you can decide what's right for you. Tune in for all the details. Episodes Mentioned 85. Why You Might Be Doing Social Media Wr...
Oct 20, 2022•5 min•Ep. 174
Every great marketer knows the 5 types of marketing content that inspire customers to take action and buy! In this episode, we'll walk through what the 5 types of content are and how you can apply them to your specific product-based business. Plus, we'll walk through some examples of how I have used these content types for my clients in their eCommerce email automations. Important Links 167. How to Increase Your Email Revenue with A/B Testing https://ecommercebadassery.com/increase-ecommerce-ema...
Oct 18, 2022•14 min•Ep. 173
There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too? This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money on Instagram ads and seeing increased organic exposure. Tune in for all the details. Episodes Mentioned...
Oct 13, 2022•3 min•Ep. 172
While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year. Having a solid strategy to encourage those repeat purchases is also a great way to b...
Oct 11, 2022•10 min•Ep. 171
As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way. Some Lounge members have been asking, what promos should I run? But the thing is… only you can truly answer that. Links Mentioned Badass Holiday Planning Guide http://ecommercebadassery.com/holiday Read the Full Transcript http://ecommercebadassery.com/170 FREE Resource Library Every freebie I’ve created to help you grow the traffic...
Oct 06, 2022•4 min•Ep. 170
It’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time. One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and dress up their windows, we want to do the same for our websites. What You’ll Learn How to optimize yo...
Oct 04, 2022•17 min•Ep. 169
Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you. Links Mentioned Amazon Email Feature: Tailored Audiences https://www.retaildive.com/news/amazon-email-marketing-merchants-ecommerce/632026/ Etsy & Aweber Integration https://help.aweber.com/...
Sep 29, 2022•4 min•Ep. 168
Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall. What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners of these tests Episodes Mentioned Episode 3: Make Money on Autopilot with These Must-have Email Auto...
Sep 27, 2022•24 min•Ep. 167
Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you. Episodes Mentioned 8. Why You Can't Trust Consultants http://ecommercebadassery.com/08 Read the Full Transcript http://ecommercebadassery.com/166 FREE Resource Library Every freebie I’ve created...
Sep 22, 2022•6 min•Ep. 166
You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers. In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement. What You’ll Learn New + Updated features from Klaviyo My predictions for what the investment means Epi...
Sep 20, 2022•14 min•Ep. 165
Have you seen the new Facebook Group feature where you can tag all of your members at once and send them a notification? Let's talk about some best practices for this new feature. Do you have a Facebook Group for your eCommerce Business? If you do, keep listening. If not, check out episode 29 where I walk through why Facebook groups are a good idea for product-based businesses and how to decide what type of group is good for you. And then come back and listen to this one! Have you Episodes Menti...
Sep 15, 2022•6 min•Ep. 164
In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list. Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business. What You’ll Learn Simple ways to grow your email list What you should be focusing on for the month of October How to keep your growing list engaged and get them excited ab...
Sep 13, 2022•15 min•Ep. 163
