Please DO NOT engage with DMs from this account. It's my handle with an underscore at the end. They've copied a bunch of my content and have already started following my followers and starting to DM them. I've already been denied by Instagram AI once, but am still on a mission to get it taken down. This is the ONLY real account: http://instagram.com/ecommercebadassery
Sep 10, 2022•1 min
Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming. Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos. Episodes Mentioned 74. How to Promote Your Business for the Holiday Season http://ecommercebadassery.com/74 Links Mentioned Holiday Planning Guide + Content Promp...
Sep 08, 2022•3 min•Ep. 162
Wondering if your big Q4 goals are possible? Ready to do ads, but not sure if your eCommerce business can afford them? In today’s episode, we’re covering important calculations that will show you how much traffic you need to hit your sales goals and how much you’ll need to spend on Facebook ads. What You’ll Learn How to calculate how much traffic you need to hit your sales goals The amount of budget needed for conversion ads on Facebook to hit your sales goals The amount of budget needed for lea...
Sep 06, 2022•17 min•Ep. 161
Today’s episode is inspired by a conversation I had with a Lounge member. What do you do when you receive advice from internet experts about what to do next in your business? How do you know which piece of advice to follow? The internet is filled with many so-called "experts" all with different experiences and preferred ways of doing business. On today's episode, we're talking about how you can dig deeper into the advice you're receiving to help you understand when to take the advice or suggesti...
Sep 01, 2022•7 min•Ep. 160
In-person events are a great way to get exposure to new customers and make sales - but if you can't follow up with those people after the fact, how will you turn them into loyal, lifetime customers? Today we'll cover a few different ways you can do this! Read the Full Episode Transcript http://ecommercebadassery.com/158 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/frees...
Aug 25, 2022•4 min•Ep. 158
Your email strategy during Black Friday Weekend or whenever you’re having your big push or promotion can mean the difference between being successful or not. Email is always important, but it’s even more important during this time because people’s email inboxes are flooded with messages and if you’re not sending consistent emails to stay at the top of the inbox, you’re gonna get lost in the crowd. Links Mentioned eCommerce Badassery Vault - Free Facebook Videos https://bit.ly/3T7DPaR Holiday Pla...
Aug 23, 2022•9 min•Ep. 157
In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products. Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired. But, if you want to be able to exclude specific items or collections from your promo codes on Shopify, tune in to hear a simple workaround to accomplish this. Read the Full Episode Transcript...
Aug 18, 2022•3 min•Ep. 156
If there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd. What You'll Learn How to use automation to serve your customers How to mimic the in-person shopping experience on the Internet How to not overthink content creation during the holiday season Links Mentioned Holiday Content Bundle http://ecommercebada...
Aug 16, 2022•9 min•Ep. 155
This is a MUST-LISTEN episode for all Shopify + Klaviyo Users Read the Full Episode Transcript http://ecommercebadassery.com/154 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Insta...
Aug 11, 2022•14 min•Ep. 154
Q4 is closer than you think and the sooner you start planning + prepping, the more successful and less stressed you’ll be. In today’s episode, I share 5 things you’ll want to have in place for the holiday season in your eCommerce business. Consider these non-negotiable and make sure you carve out time between now and September to get these in place. What You'll Learn Why planning for Q4 should start in summer The 5 must-have things you'll want in place in time for the holiday shopping season The...
Aug 09, 2022•9 min•Ep. 153
If you launched a new product or collection recently and didn't quite get the results you were hoping for, here is my best advice for what to do next. Plus, I share a little story of my past launch screw-ups too! Episodes Mentioned 127. How to Sell Out Your Next Product Launch Read the Full Episode Transcript http://ecommercebadassery.com/152 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecomm...
Aug 04, 2022•6 min•Ep. 152
How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖 Guess what? There's an app for that! It's called Apteo + we're talking all about it on today's podcast. And honestly, even if you don't plan on investing in ANOTHER app right now, Shanif (I'm ob...
Aug 02, 2022•34 min•Ep. 151
Not sure how to find the right influencers or content creators to promote your product-based business? In today's episode, I'm sharing my favorite ways to identify quality partners that can authentically promote your brand and help you increase your sales. Episodes Mentioned 103. What to Expect When Working with Content Creators with Harley Jordan 57. How to Do Influencer Marketing the Right Way with Cody Wittick 84. How to Find Influencers from Your Existing Customer Base with Gatsby Read the F...
Jul 28, 2022•5 min•Ep. 150
Do you know what's better than email marketing for eCommerce? Personalized email marketing... and I'm not just talking about inserting someone's first name. In this episode, I dive into how you can create a truly unique experience for each of your email recipients by tapping into one of Klaviyo's most powerful features, dynamic content. Links Mentioned Klaviyo Badassery Tech Tour Course Read the Full Episode Transcript http://ecommercebadassery.com/149 FREE Resource Library Every freebie I’ve cr...
Jul 26, 2022•20 min•Ep. 149
Google ads are a mystery to most eCommerce entrepreneurs and one of the first things agencies will often do is to create branded campaigns where you bid on your own brand name... but if you're already showing up organically, why should you pay for that traffic? Let's chat about it. Read the Full Episode Transcript http://ecommercebadassery.com/148 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://...
Jul 25, 2022•5 min•Ep. 148
Running a brick + mortar retail business or boutique is a whole different ballgame. With only your local market as potential customers you need a solid marketing + advertising plan to get those feet through the doors. After managing local marketing + advertising for too many years to count, I'm sharing some of the best ways to get more people through your doors. What You'll Learn Who to network with in your local community to spread the word about your store "Old School" advertising that works b...
Jul 19, 2022•12 min•Ep. 147
With new features releasing what feels like every other day on Instagram it can be confusing to figure out how to best utilize them. Let's chat about pinned posts on Instagram and how you can use them strategically to support your marketing. Read the Full Episode Transcript http://ecommercebadassery.com/146 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want Mor...
Jul 14, 2022•5 min•Ep. 146
Feel like you're constantly selling out of your best-sellers, you make a lot of revenue but never have a lot of cash, or maybe you have inventory collecting dust in your warehouse? Whether you actively struggle with inventory management or just want to learn more about the process, today's episode is for you. I'm breaking down the MOST IMPORTANT concepts and calculations you need to maximize your revenue while maintaining your cash flow. What You'll Learn How to calculate how much inventory you ...
Jul 12, 2022•21 min•Ep. 145
There is still a lot of misinformation about this subject on the Internet, so let's set the record straight! Links Mentioned http://ecommercebadassery.com/taxjar Read the Full Episode Transcript http://ecommercebadassery.com/144 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other ...
Jul 07, 2022•2 min•Ep. 144
Is your email marketing program working FOR you and generating you revenue on autopilot? Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about. If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go back and listen to that first. It will help set the stage and build the foundation for this episode. What ...
Jul 05, 2022•28 min•Ep. 143
If you've ever gotten that fraud notification in Shopify it can be hard to know what your best next steps are. In today's episode, I'll share what usually sets this fraud flag off, how I research whether or not it's a legit order, how you can protect yourself from chargebacks and a tool that can take on the risk for you. Links Mentioned http://riskified.com Read the Full Episode Transcript http://ecommercebadassery.com/142 FREE Resource Library Every freebie I’ve created to help you grow the tra...
Jun 30, 2022•7 min•Ep. 142
Over the last few weeks, you may have heard some rumblings, some hints, and some mysterious messaging about new things coming to Klaviyo. The good news is, this time they remembered to let their partners know about these changes and they explained these changes ahead of time so that we could update and educate our audience. So that’s what today’s episode is all about. First, we’ll cover the two big public announcements Klaviyo made on June 23rd, that are definitely confusing people. And a couple...
Jun 28, 2022•10 min•Ep. 141
There are a lot of shiny objects in the marketing world and it can leave a lot of eCommerce business owners stressed out and overwhelmed. But when you strip away all the noise, successfully marketing and selling your products comes down to one simple key ingredient. Tune in to find out what it is. Read the Full Episode Transcript http://ecommercebadassery.com/140 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in on...
Jun 23, 2022•3 min•Ep. 140
You may have heard the news or seen the notification that Universal Analytics is going away… and it is. Which means eventually you’re going to have to switch to Google Analytics 4. On today’s episode, I’m sharing the biggest differences to expect and my recommendations for when and how to make the switch. What You’ll Learn The main difference between Universal Analytics + GA4 Why GA4 will actually make your life easier Why I don’t recommend you start using GA4 until next year How to prepare for ...
Jun 21, 2022•18 min•Ep. 139
A rewards program doesn't have to give a lot back to be successful. Tune in to hear the industry benchmark for how much most rewards programs give back to the customer, plus hear some quick tips on how to leverage your rewards program and some things to watch out for. Read the Full Episode Transcript http://ecommercebadassery.com/137 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadas...
Jun 16, 2022•4 min•Ep. 138
While I love to teach long-term strategies that will serve your eCommerce business for years to come, sometimes we just need a quick win or a "hack" as the kids are saying these days. If I'm being completely honest, I may have snuck a few long-term strategies in here as well, but everything I'm sharing is all about how you can make more money in your eCommerce store - so whether it's a quick fix or a more foundational concept there's something in this episode to help you reach whatever goal you'...
Jun 14, 2022•28 min•Ep. 137
Is there a sweet spot for the number of days you should run your next promotion? Well, if your goal is have a revenue bump, then yes, yes there is. Let’s talk about it. Read the Full Episode Transcript http://ecommercebadassery.com/136 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with...
Jun 09, 2022•3 min•Ep. 136
Anyone who has ever run a Facebook Ad and even those who haven’t, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook’s access to third-party data of its users. One of Facebook’s most powerful tools, lookalike audiences took the biggest hit and while it wasn’t the death of FB advertising altogether, it did mean that we had to revert back to an old school way of targeting… actually knowing our audiences and using Facebook first-party data about them ...
Jun 07, 2022•12 min•Ep. 135
How do you time your email collection pop-up for optimum conversions and email signups? There isn't a one-size fits all timing, but let's talk through a good starting point and how you can determine the ideal timing for your business. Read the Full Episode Transcript http://ecommercebadassery.com/134 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badas...
Jun 02, 2022•3 min•Ep. 134
Whether you're talking about email marketing, social media content, or website conversion, adding this simple type of content will convert more visitors into buyers. If there’s an episode that you’re going to take immediate action from, this is the one! Here’s what you’ll learn: How to help your customers make a buying decision What resources you already have to figure out what your customer wants How to properly test changes in your website to ensure they’re having a positive impact Read the Fu...
May 31, 2022•15 min•Ep. 133
