151. Improve Retention and Increase Customer Lifetime Value Using Machine Learning with Shanif Dhanani

How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖

 

Guess what? There's an app for that! It's called Apteo + we're talking all about it on today's podcast. And honestly, even if you don't plan on investing in ANOTHER app right now, Shanif (I'm obsessed with his name) has tips, tricks + insights that you can apply even without his tool. ⚡️

Connect with Shanif Dhanani & Apteo Twitter: https://www.twitter.com/apteoai LinkedIn: https://www.linkedin.com/company/apteo-inc Episodes Mentioned How to Use Klaviyo Dynamic Content for a Truly Personalized Experience https://ecommercebadassery.com/how-to-use-klaviyo-dynamic-content/   The Power of Quizzes + Zero Party Data https://ecommercebadassery.com/quizzes-for-ecommerce/   iOS14 for Facebook Ads + What You Need to Know About it https://ecommercebadassery.com/ios14-facebook-ads-ecommerce/ Links Mentioned

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Read the Full Episode Transcript http://ecommercebadassery.com/151 FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook     Let’s connect on Instagram @ecommercebadassery http://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. http://ecommercebadassery.com/Klaviyo     Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!  http://bit.ly/EB-Discovery-Call     Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy