Vanessa has tried all the things. First, she focused on D2C through her website, which proved to be pretty difficult when the customer struggled to understand what her product was. She had a private label division, then she ventured into wholesale, and now she's circling back to building up the eCommerce side of her business. Along the way, she's learned a ton of lessons, some of them hard, some of them expensive, but it has all brought her to the place she is today, which is with a successful b...
Nov 09, 2023•49 min•Ep. 252
Have you ever resisted something initially only to think to yourself when you finally did it, "I should have done that sooner!" That's how I felt when I started the podcast and it's how Diana felt after pretty much everything she's done in her business since launching it at the start of 2020. On today's episode, Diana shares how her first pop-up led to the biggest deal in her business, how she's successfully using email to consistently generate revenue in your her business - even though she stru...
Nov 07, 2023•51 min•Ep. 251
With a year of struggle across so many eCommerce businesses, hearing Larissa's story of insane growth in 2023 was a breath of fresh air and a reminder that anything is possible - even when it feels like it isn't. Hear the big change she made that skyrocketed her eCommerce business and how she's managed to build a solid team who are dedicated to growing the business as if it's their own. _______ Full Episode Show Notes http://ecommercebadassery.com/250 _______ Want to Say Thanks? https://www.buym...
Nov 02, 2023•49 min•Ep. 250
Do you set financial goals in your business? Whether you've been doing it all along or you're getting started for the first time - there are a few things you'll want to keep in mind to make sure you're setting the RIGHT goals. _______ Full Episode Show Notes http://ecommercebadassery.com/248 _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://...
Oct 24, 2023•10 min•Ep. 248
What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging. Essentially, potential customers will think and feel about your product what you tell them to think and feel. Tune in to hear how this might affect your business and why you should re-evaluate your product positioning each season throughout the year. _______ Full Episode Show Notes http://ecommercebadassery.co...
Oct 17, 2023•9 min•Ep. 247
There is still a lot of chatter and concern about the economy and how that will affect small eCommerce business owners. While we can’t deny some store owners are seeing a dip... allow me to offer you a new perspective & give you some ideas on what to do about it _______ Full Episode Show Notes http://ecommercebadassery.com/246 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership __...
Oct 10, 2023•10 min•Ep. 246
Making tons of money in Q4 is cool, but making steady sales all year round would be better... or would it? The answer is definitely going to depend on you and your business, but today I'm giving you a glimpse into a conversation I had with a Lounge member about how she can handle her seasonal business. If you've been wondering how to create a steady stream of sales all year round or if you should just accept that you are a seasonal business and what that means for you - this is a must-listen epi...
Oct 03, 2023•9 min•Ep. 245
With so many shiny objects and moving parts, Q4 marketing campaigns can quickly go off the rails. I love a well-thought-out plan with tons of opportunity to engage your customers but I also want to make sure to avoid these common pitfalls. Tune in for the 5 most common mistakes eCommerce business owners make in their Q4 marketing and how to avoid them. _______ Full Episode Show Notes http://ecommercebadassery.com/244 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://...
Sep 26, 2023•10 min•Ep. 244
Are you making business harder than it has to be? If you're like most of the entrepreneurs I know... including myself, the answer is probably yes. In this week's episode, I've diving into a few recent examples of how I see this show up in your business and what you can do about it going forward. _______ Full Episode Show Notes http://ecommercebadassery.com/243 Holiday Podcast Episodes http://ecommercebadassery.com/holidaypodcast The Lounge eCommerce Membership http://ecommercebadassery.com/membe...
Sep 18, 2023•11 min•Ep. 243
Sales & promotions are a staple of Black Friday Weekend, but what if they don't make sense for your business? Tune in to hear how you can still capitalize on the holiday season without running a sale and what you should consider before making that final decision. _______ Full Episode Show Notes http://ecommercebadassery.com/242 Holiday Podcast Episodes http://ecommercebadassery.com/holidaypodcast _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/eco...
Sep 12, 2023•13 min•Ep. 242
Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are. I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business. _______ Full Episode Show Notes http://ecommercebadassery.com/241 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscrib...
Sep 05, 2023•22 min•Ep. 241
If you haven’t already heard there are major changes coming to the Internet that are sure to change your ability to reach new and returning customers. More specifically, I’m talking about the release of iOS17 and the death of the 3rd party cookie. There are A LOT of technical things that go into this topic and a lot of variables at play. I’m going to do my best to break it down as simply as possible and focus mostly on the solutions vs. going into all the nitty-gritty. Make sure you check the fu...
Aug 29, 2023•11 min•Ep. 240
Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't. Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal. As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it step...
Aug 22, 2023•15 min•Ep. 239
If you think you're the only business owners that feels like burning everything to the ground now and then... you couldn't be more wrong. I talk to A LOT of business owners... in all industries and the sentiment is the same throughout. Even those I see who look like they've got it all figured out and ready to throw in the towel some days. But you don't have to suffer alone. Tune in to hear my best tip for weathering the storm. _______ Full Episode Show Notes http://ecommercebadassery.com/238 ___...
Aug 15, 2023•9 min•Ep. 238
Short-form video... what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends. If you're asking questions like: How many trends are too many Should I use trends or original content When is it too late to use a trend ... then this is the episode for you! _______ Links Mentioned Wave's Inside Scoop Membership...
Aug 08, 2023•40 min•Ep. 237
Shopify just released over 100+ product updates designed to help you run your eCommerce business. From new apps to new AI functionality... and everything in between. I'm breaking down the MUST-KNOW updates along with how to know if they're right for YOUR business! There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below. _______ Full Episode Show Notes http://ecommercebadassery.com/236 _______ Let's Connect Website: http://ecommercebadassery....
Aug 01, 2023•37 min•Ep. 236
Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results. On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list. _______ EPISODES MENTIONED 20. The Power of the P...
Jul 25, 2023•20 min•Ep. 235
Growing your email list and eCommerce business is one of the most important things you can do. The more people you have on your list to sell to, the more revenue you can generate. But growing your list isn't quite as easy as it sounds. My two favorite ways to grow an email list are through product launches and quizzes. But if your audience is on the smaller side, it might not always make the impact that you need. Giveaways on the other hand will typically generate more email subscribers than mos...
Jul 18, 2023•30 min•Ep. 234
Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make that happen. _______ Episodes Mentioned How I Got Over My Fear of Live Video https://ecommercebadassery...
Jul 11, 2023•53 min•Ep. 233
You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics. Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, will they make you more money? (8:35) How can you grow your email list with people who actually want to ...
Jul 04, 2023•30 min•Ep. 232
When was the last time you really dug into your profit and loss statement? I've been having A LOT of conversations about finance lately and it's got me worried about your profitability. CFOs are giving bad advice, programs you're investing in don't make sense for the stage of business you're at, agencies are ripping you off, and you're not putting nearly enough money in your pocket. Today we're diving into what you should think about and consider before investing in or out of something in your b...
Jun 27, 2023•31 min•Ep. 231
Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make that happen. _______ Episodes Mentioned ep. 93. How to Calculate Your Traffic Needs https://ecommerceba...
Jun 20, 2023•55 min•Ep. 230
Inventory and finance are the least enjoyable parts of running a product-based business, but they're also the most important. If you don't have a handle on these numbers it's very difficult to stay profitable especially as you scale. Learn how you can tweak the profit-first method to fit your inventory business and the most important things you need to understand about your business financials. _______ Episodes Mentioned ep. 145. How to Manage Your Inventory https://ecommercebadassery.com/how-to...
Jun 13, 2023•41 min•Ep. 229
Have you ever thought about selling your eCommerce business? While many entrepreneurs create businesses with the intention of selling them in the end, most small business entrepreneurs think they'll run their businesses until they're ready to retire. But even then, what are your next steps? Do you just shut the whole thing down and say goodbye to your customers? What if instead, you could sell your business to someone else and get a nice chunk of change in return? While selling your business is ...
Jun 06, 2023•22 min•Ep. 228
Customers are MOST engaged with your brand when they place an order with you so capitalize on the moment with post-purchase cross-sells & upsells. With a conversion rate of 3-15% it's a no-brainer way to increase your average order value. Learn how a tool like ReConvert makes it easy to implement this strategy and gives you the power to create a personalized experience for each of your customers. Important Links Get a Lifetime 10% Discount on ReConvert http://ecommercebadassery.com/reconvert...
May 30, 2023•50 min•Ep. 227
Struggling to get traffic and sales for your product-based business? Charlotte of Soaps by a Chemist discovered and started implementing Facebook virtual vendor events in her business when the pandemic shut down her in-person options. Since then she has shifted the majority of her business online and only participating in a handful of in-person markets. Learn what virtual vendor events are, how to implement them, and whether or not it's a good event for you! Full Episode Show Notes http://ecomme...
May 23, 2023•31 min•Ep. 226
It’s hard to avoid shiny object syndrome… especially in the online space. With so many different strategies, social platforms, educators, and other businesses that are doing “cool” things… it’s easy to get off-track… But 99% of the time, it’s FOCUS that will actually drive you forward. What focus means for one business is different than for another. And there are actually 2 different ways focus, or the lack thereof can manifest in your business. Today we’re going to break it down so you can star...
May 16, 2023•16 min•Ep. 225
Not every strategy, method, or "best practice" is right for your business and I see a lot of entrepreneurs who get caught up working on the wrong things... Maybe they heard someone talk about something and they got FOMO, or maybe someone gave them advice that didn't actually make sense for their business, their goals, or their immediate needs. I'm all for focusing on the big picture, future-proofing yourself as much as possible, and making decisions from a place of who you want to be. But someti...
May 09, 2023•17 min•Ep. 224
Credit cards can get you into trouble if you don't use them responsibly... but they can also save you a lot of heartache if you ever experience fraudulent charges. Don't put your business (or personal) cash flow at risk. Read the Full Show Notes eCommerceBadassery.com/223 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram: https://instagram.com/ecommercebadassery FB Group: http://ecommercebadassery.com/facebook Website: http://ecommercebadassery.com Rate, Review, & Subs...
May 04, 2023•3 min•Ep. 223
Stop spending all your time trying to fight the social media algorithm... In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else. Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you! Links & Resources Mentioned The Lounge eCommerce Marketing Membership http://ecommercebadassery.com/membership The Conten...
May 02, 2023•27 min•Ep. 222
