247. Lounge Lessons: Perception is Reality - How Your Product Positioning Drives Consumer Behavior

What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging. 

Essentially, potential customers will think and feel about your product what you tell them to think and feel.

Tune in to hear how this might affect your business and why you should re-evaluate your product positioning each season throughout the year.

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http://ecommercebadassery.com/247

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