Double Your Freelancing Podcast - podcast cover

Double Your Freelancing Podcast

Brennan Dunn, Zach Swinehartdoubleyourfreelancing.com
Better Clients. More Money. A Happier Life.
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Episodes

[Coaching: Brad #14] Navigating Burnout and Embracing Setbacks + the Value of a Community

Links & resources can be found on the show notes page: https://dyf.link/episode121 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Struggle with burnout and the importance of addressing it for sustainable freelancing The valuable lessons learned from freelancing including the setbacks and disappointments as part of the journey Be...

Mar 08, 202443 minEp. 121

[Coaching: Maia #14] Building a Paid Community and Pricing Strategy + Dual-Purpose Content

Links & resources can be found on the show notes page: https://dyf.link/episode120 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Exploring the transition from one-on-one consulting to building a community-based offering Considering the options between high-touch coaching at a higher price or a more inclusive community model at ...

Mar 06, 202435 minEp. 120

[Coaching: Brad #13] Overcoming Burnout, Affiliate Management Growth + Establishing Authority

Links & resources can be found on the show notes page: https://dyf.link/episode119 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad deals with exhaustion, overwork, and the impacts on his life and business Establishing authority as an affiliate manager Testing and proving the model to offer affiliate management services Coach...

Mar 01, 202444 minEp. 119

[Coaching: Maia #13] Converting Instagram Followers to Clients and Email Marketing Strategy + Onboarding Automation

Links & resources can be found on the show notes page: https://dyf.link/episode118 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Converting engaged Instagram followers into clients for Maia’s design studio Leveraging email marketing to re-engage leads with free resources and valuable content Segmenting leads for efficient lead ...

Feb 28, 202433 minEp. 118

[Coaching: Brad #12] Affiliate Management Success, Checklist for Client Outcomes + Launching Beta Tests

Links & resources can be found on the show notes page: https://dyf.link/episode117 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Defining which clients will benefit most from Brad’s service offering Outlining the step-by-step process of his service, from initial email planning to execution Creating a plan to find beta clients t...

Feb 23, 202447 minEp. 117

[Coaching: Maia #12] Rate Increased to $3K! Live Workshop Success + Revenue From Creating Content

Links & resources can be found on the show notes page: https://dyf.link/episode116 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Launched a free workshop with 48 attendees Increased rates to nearly $3K per project Hired additional designer to delegate and increase project work Coaching highlights from today’s episode: Potential...

Feb 21, 202436 minEp. 116

[Coaching: Brad #11] Demonstrating Skills Publicly, Short-Form Content Service + Using Social Media To Find Clients

Links & resources can be found on the show notes page: https://dyf.link/episode115 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Refined service offering to create short-form content for social media Brad improved his video editing skills and is using his channel to showcase his abilities Using social media to find clients and ...

Feb 16, 202446 minEp. 115

[Coaching: Maia #11] Effective Hourly Rate, Lead Gen Focus + Starting a Podcast and the Importance of Time Tracking

Links & resources can be found on the show notes page: https://dyf.link/episode114 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: How time tracking has helped effectively pricing services Exploring different channels for lead gen, including starting a podcast Choosing which tasks to simplify or delegate Coaching highlights from ...

Feb 14, 202449 minEp. 114

[Coaching: Brad #10] First $2.5K Month! Nurturing Current Client Relationships + Testing a New Offer

Links & resources can be found on the show notes page: https://dyf.link/episode113 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad’s highest revenue month so far! Solidifying niche to work with course creators Nurturing current leads and stopping new cold outreach Coaching highlights from today’s episode: Identifying prospec...

Feb 09, 20241 hr 8 minEp. 113

[Coaching: Maia #10] Growing the Agency and Managing Multiple Projects + Packaging Services To Raise Rates

Links & resources can be found on the show notes page: https://dyf.link/episode112 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Focusing on agency growth vs creating products Managing multiple open client projects and staying on top of work Creating coaching and done-for-you services as a path to raise rates Coaching highlight...

Feb 07, 20241 hrEp. 112

[Coaching: Brad #9] Best Week Yet on Upwork! New Outreach Strategy + Confronting Reality From Time Tracking

Links & resources can be found on the show notes page: https://dyf.link/episode111 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad’s best earning week yet on Upwork Confronting the data from time tracking and where time was used Learning new skills to expand service offerings and professionalism Coaching highlights from toda...

Feb 02, 202442 minEp. 111

[Coaching: Maia #9] Raised Rates to $2.6K! Fully Booked Out With New Clients + How To Handle Discount Requests

Links & resources can be found on the show notes page: https://dyf.link/episode110 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Maia is fully booked out with client work from her effective online marketing Raising the rate of her service offering to $2.6K Plans to launch a premium membership service Coaching highlights from to...

Jan 31, 202449 minEp. 110

[Coaching: Brad #8] Making Client Outreach Fun, Comprehensive Client Services + Valuable Insights From Time-Tracking

Links & resources can be found on the show notes page: https://dyf.link/episode109 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Growing Brad’s business through short-form video content Reviewing the data on how much time is being dedicated to income generating activities Making lead gen enjoyable by aligning with skills and in...

Jan 26, 202443 minEp. 109

[Coaching: Maia #8] Upselling Clients, Performance-Based Coaching + the Power of Documenting Real-Time Progress

Links & resources can be found on the show notes page: https://dyf.link/episode108 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Maia’s roadmap and retainer strategy for upselling clients Creating a performance-based coaching program with a client Launching a podcast or public coaching series to document client journeys and suc...

Jan 24, 20241 hr 4 minEp. 108

[Coaching: Brad #7] New Client in a Different Niche! 🎉 Trying a Cold Outreach Strategy + Upskilling with Video Editing

Links & resources can be found on the show notes page: https://dyf.link/episode107 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad expands his service offerings on Upwork and lands a new client outside his usual niche Starting a cold outreach strategy off Upwork Brad commits to improving video editing skills to offer higher-...

Jan 19, 202451 minEp. 107

[Coaching: Maia #7] Bundling Services and Having the Self-Belief To Charge More + Managing Multiple Projects

Links & resources can be found on the show notes page: https://dyf.link/episode106 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Maia implements a new pricing strategy for bundled services Her 4-phase client process: onboarding, discovery, design, and handoff The importance of client discovery and collaboration in the design ph...

Jan 17, 202424 minEp. 106

[Coaching: Brad #6] Networking With Podcasts, Creating a YouTube Strategy + Using “Blueprint Style” Freelancer Podcast Interviews

Links & resources can be found on the show notes page: https://dyf.link/episode105 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Using podcasts for networking and to reach new clients Dealing with an increased workload Developing a YouTube channel strategy Coaching highlights from today’s episode: Pricing services based on the ...

Jan 12, 20241 hr 35 minEp. 105

[Coaching: Maia #6] Success From Organic Marketing, Raising Effective Hourly Rate + Launching New Services

Links & resources can be found on the show notes page: https://dyf.link/episode104 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Success from organic marketing Importance of time tracking Developing new core services Coaching highlights from today’s episode: Clarify service offering to calculate effective hourly rate Avoiding l...

Jan 10, 202428 minEp. 104

[Coaching: Brad #5] — First Freelancer Podcast Episode Completed!!! 🎉 + Perfecting Upwork Approach & Boosting Income

Links & resources can be found on the show notes page: https://dyf.link/episode103 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Upwork success from utilizing personalized videos First freelancer podcast episode completed and Brad’s simple Twitter strategy for booking guests Increased rates on Upwork and focusing on strategic v...

Jan 05, 20241 hr 2 minEp. 103

[Coaching: Maia #5] — Booked Out a Month in Advance!!! 🎉 + Case Study Interview Updates + How to Delegate Tasks to Staff

Links & resources can be found on the show notes page: https://dyf.link/episode102 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Booked out 1 month in advance while fine-tuning services for better client engagement Onboarded two new designers and aligning them with the studio's style and ethos Coaching highlights from today’s e...

Jan 03, 202423 minEp. 102

[Coaching: Brad #4] — Building Authority and Lead Generation with YouTube Marketing + Performance-based agreements

Links & resources can be found on the show notes page: https://dyf.link/episode101 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad’s Organic YouTube marketing approach and the direct impact on lead generation and sales Using high-search keywords on Google and YouTube for video ranking Conceptualizing his dual-service offerin...

Dec 29, 20231 hr 10 minEp. 101

[Coaching: Maia #4] — New Clients From Instagram, Writing Newsletters + Where To Find Ideal Clients Online

Links & resources can be found on the show notes page: https://dyf.link/episode100 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Maia’s success from marketing on Instagram and gaining new clients Using other social media platforms to expand audience Allocating time effectively for newsletters vs marketing Coaching highlights fr...

Dec 27, 202350 minEp. 100

[Coaching: Brad #3] — Repurpose Existing Content to Attract High-Paying Clients + Brand Name Change

Links & resources can be found on the show notes page: https://dyf.link/episode99 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad starts to refine his strategy for podcasting How to best use his current YouTube content for potential clients Staying focused while maintaining work/life balance Coaching highlights from today’s ...

Dec 22, 202354 minEp. 99

[Coaching: Maia #3] — Hiring a Junior Designer, Using Case Studies To Attract Clients + Focus on One Service Offering

Links & resources can be found on the show notes page: https://dyf.link/episode98 Check out the DYF Accelerator community at: https://dyf.link/community Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Maia is considering hiring a junior designer to assist with projects Differentiating different types of clients for prospecting Us...

Dec 20, 202327 minEp. 98

[Coaching: Brad #2] — Niching Down and Using Case Studies + Getting Off Upwork To Find Clients

Links & resources can be found on the show notes page: https://dyf.link/episode97 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad narrows down his niche and expertise to work with clients Finding high-quality clients off of Upwork Creating a clear service offering with the highest ROI for clients Coaching highlights from tod...

Dec 15, 202333 minEp. 97

[Coaching: Maia #2] — Prioritization, Concerns of Raising Rates + Focusing on Marketing and Tracking Time

Links & resources can be found on the show notes page: https://dyf.link/episode96 Coaching series: Can Zach get Maia to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! In today's episode Zach helps Maia decide where to spend time in her business to really move the needle the most. Milestones from today’s episode: Maia refines her business offering while shifting to productized services Getting clear on her marketing strategy ...

Dec 13, 202319 minEp. 96

[Coaching: Brad #1] 6 Months to 6 Figures Series Kickoff — Can Zach Get This Newbie Freelancer (Brad) to a $100,000/yr Income in 6 Months?

Links & resources can be found on the show notes page: https://dyf.link/episode95 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Hint: Yes! This kickoff interview for the series was actually shot AFTER it was over! In this kickoff interview, Zach and Brad look back on his biggest lessons learned along the way, and explain the coaching series you’re about to follow him on. Check out the DYF Accelerator Community at https://dyf.l...

Dec 08, 20231 hr 16 minEp. 95

[Coaching: Maia #1] 6 Months to 6 Figures Series Kickoff — Can Zach Get This Designer (Maia) to a $100,000/yr Income in 6 Months?

Links & resources can be found on the show notes page: https://dyf.link/episode94 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Hint: Yes! This kickoff interview for the series was actually shot AFTER it was over! In this kickoff interview, Zach and Maia look back on her biggest lessons learned, and explain the coaching series you’re about to follow her on. (From her early days struggling and earning under $2k/month, all the w...

Dec 06, 20231 hr 12 minEp. 94

Josh Starr’s 7-Figure Cold Outreach Strategy for Freelancers & Agencies

Links & resources can be found on the show notes page: https://dyf.link/episode93 In this episode, Zach talks to Josh Starr from https://joshstarr.co Josh has started several different agencies, each of which gets clients from cold email. (He also has an agency where he does cold outreach for other agencies — how meta eh?) His various agencies have generated over $2.3 million in lifetime value, and they’ve worked with over 3,500 clients including big brands like Walmart, Kellogg’s, Coke, and...

Nov 27, 20231 hr 37 minEp. 93

How Freelancers & Agency Owners Can Make the Most of AI, with Bo-Peter Laanen

Links & resources can be found on the show notes page: https://dyf.link/episode92 In this episode, Zach talks to Bo-Peter Laanen from https://blaanen.com/ Bo-Peter is a marketing coach and founder of Growth Marketing Hub. He helps course creators grow their businesses by leveraging AI for content production, marketing, and SEO strategies. On today’s episode, Bo-Peter talks about how to utilize AI for automation and optimizing your workflow. You’ll learn how to leverage AI to grow your freela...

Nov 20, 20231 hr 29 minEp. 92
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