Links & resources can be found on the show notes page: https://dyf.link/episode91 In this episode, Zach talks to Kim Swagemakers from Kimpact , about her experience going from employee to freelancer to a productized agency owner. On this episode Kim shares her insights about immersing yourself in client pain points to inform your trajectory, choosing a niche based on past products, finding good productized service ideas, building automated lead flows, and much more. This was recorded for our...
Nov 13, 2023•1 hr 23 min•Ep. 91
Links & resources can be found on the show notes page: https://dyf.link/episode90 In this episode, Zach talks to Jesse Hanley from Bento - the email marketing tool. In today’s episode, you’ll find out how Jesse went from solo freelancer to scaling a 25-person agency, then selling it all and starting a SaaS email marketing product. Jesse talks about the challenges of scaling an agency including client lead flow, having a lean team, and the benefits of a simple business model. We dive deep int...
Nov 06, 2023•1 hr 49 min•Ep. 90
Links & resources can be found on the show notes page: https://dyf.link/episode89 In this episode, Zach talks to Joana Galvão from Gif Design Studios. Joana Galvão is the co-founder of award-winning design agency Gif Design Studios and a leading business coach for ambitious creatives who want to take the shortcut. Based in Porto, Portugal, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents. Her coaching pro...
Oct 30, 2023•1 hr 31 min•Ep. 89
Links & resources can be found on the show notes page: https://dyf.link/episode88 She goes deep into her cold outreach philosophy and approach that can help even new freelancers start booking clients today. She also shares her email template she used to cold outreach to a design agency that ended up driving multiple five figures of business to her! More details and links on the show notes page: https://dyf.link/episode88...
Oct 23, 2023•1 hr 44 min•Ep. 88
Links & resources can be found on the show notes page: https://dyf.link/episode87 They’ve worked with big names like Pat Flynn and featured on Forbes, SPI, and more. One of the cool things about their business is how systematized it is — they pay all their contractors fixed rates for projects, and have their process so dialed in that Prerna’s effective hourly rate (EHR) for copywriting is about $1,000/hr. Tons of great insights in this episode — enjoy! More details and links on the show note...
Oct 16, 2023•1 hr 33 min•Ep. 87
Links & resources can be found on the show notes page: https://dyf.link/episode86 If you haven’t heard of Nicolas Cole, he’s a ghostwriter-turned-agency-owner-turned-product-course-creator-biz-owner. He is the co-founder of Ship 30 for 30, the largest cohort-based writing course on the Internet; Typeshare, the leading platform for Digital Writing tools & templates; and Premium Ghostwriting Academy, an 8-week training program teaching writers how to enter the world of ghostwriting & l...
Oct 09, 2023•1 hr 42 min•Ep. 86
If you somehow don’t know who Brennan Dunn is, he’s the dude who started this whole DYF thing. 😅 He started as an employed developer… Then side hustled as a freelancer… Until it was doing enough revenue that he quit to go full-time freelance… And then, through many twists and turns, went on to scale a bespoke-work agency to $2,000,000/yr in revenue with 11 staff… And later sold his stake in the business to his business partner and successfully made the transition into products, while still taki...
Oct 02, 2023•2 hr 3 min•Ep. 85
I talk about why I've been M.I.A., and share how focusing on expected results helped me win over a new client.
Mar 19, 2019•25 min•Ep. 84
When you shop for anything, check with the business owners and ask, “How’s business going?” They will be happy to share their thoughts. Roadmapping involves interviewing and understanding a client to identify their needs and craft a solution for them. Take care of and protect your clients to develop successful and reliable results. My guest today is Lionel Martin, a software and DevOps engineer who helps technology startups improve how they build using the Cloud. As a freelancer, he experienced ...
Jul 31, 2018•39 min0
Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. My guest today is Ian Servin of Animus Studios, which is a production company that makes videos. Animus has a higher-level, holistic approach of using videos to provide a solution to clients. It focuses on content creation and plans that involve sharing...
Jul 24, 2018•31 min0
Advisors lead by developing a trusted relationship with prospects. This takes out a lot of traditional pitching for business and transitions to paid connections. You become more of a consultant than just a hired gun. Drew Sanocki and Michael Epstein are partners at Growthengines.io, which has grown from being brand new to generating $1 million in revenue in less than a year through retainer work. How has it gone from nothing to where it is at now in such a short period? What impact does that hav...
Jul 17, 2018•29 min0
When your business is small, you need to carve out a niche and engage clients. Know what you can do for them, and put into words what you can deliver. You need to determine whether you want to work with others or not. How do you roadmap your business? My guest today is Matty McLain, who works for small companies and startups to help them tighten their sales process and get clients. What keeps business owners up at night and bothers them? Matty looks inside the businesses and determines how to ma...
Jul 10, 2018•32 min0
My guest today is Gabi Logan, who offers one-on-one coaching and has a recurring revenue knowledge base/database business, retreat center offering events, and weekly webinar. She also does high-end consulting engagement for travel destinations and serves as a certified executive coach. On today’s episode, we discuss hurdles she has experienced with roadmapping in her consulting business to get more clients and increase revenue. Today’s topics include: Client Perspective: Addressing problems in t...
Jul 10, 2018•33 min0
My guest today is Dustin Robertson, chief marketing officer (CMO) of Drip. Dustin has been with Drip for just over a year and came from a business to consumer background. He started Backcountry.com, where he was educated on digital marketing while growing that business. After learning eCommerce and digital marketing, he wanted to venture into online travel and develop data marketing tools. Fortunately, he met people from Drip and discovered the company had a platform that could handle database m...
May 29, 2018•31 min0
Jason Resnick is a consultant who also educates other consultants on systemization and building sustainability via his program, Feast at Rezzz.com. His mission is to help other freelancers and agencies create recurring revenue using automation. Jason has developed his skills working in both the independent and corporate worlds, and has learned the ins and outs of what customers want and why they buy. More recently, Jason has leveraged personalization for his clients and himself which is essentia...
May 15, 2018•36 min0
In this episode of DYF Podcast, Brennan talks to Joel Hooks whose site, Egghead.io, provides “video tutorials for badass web developers.” The site thrives by giving out tons of free content and supporting it with backend automation that brings in viewers. This strategy can work across business types (whether you offer a product or a service) with the big difference being scale. To find out how, and to hear tips for targeting, dealing with challenging customers, and scaling up, listen in to this ...
May 08, 2018•40 min0
Greg Hickman facilitates automation for all types of clients, but on this episode of DYF Podcast he talks with Brennan about how automation works for consultants. Not only has Greg automated his own consulting business, but he also uses Active Campaign and InfusionSoft to set up campaigns for other consultants including some big influencers. In this episode Greg tells Brennan how his business started --almost accidentally-- and grew to serve an impressive list of heavy hitting clients in just a ...
May 01, 2018•54 min0
Whenever Jennifer Nelson sees a new innovation for online business, she immediately learns it and apply it to her own work. This passion for finding the best way of doing things is how she became a certified Drip automation expert and a successful independent consultant and coach. Listen to this episode of DYF Podcast to see what strategies and innovations you can borrow from Jennifer and how to implement them into your daily practices. She’ll also discuss communication with different types of c...
Apr 24, 2018•31 min0
What parts of your funnel should be automated? How can you create urgency without building extensive “limited time offer” workflows into your automation? Is it possible to give even better service with less person to person contact? In this first episode of DYF Podcast Season 2 on Automation, Franz Sauerstein addresses all of the various steps in his sales funnel and how he helps others automate thiers. He shares tricks of the trade like getting clients to self-qualify before he even becomes inv...
Apr 20, 2018•31 min0
In this wrap up of Season 1, Brennan synthesizes the many insights from the first five episodes into a single step by step strategy for getting more clients. As a way to bring cohesion to the guests’ different approaches, Brennan follows the outline of DYF’s newest course, The Blueprint: Getting Clients Online. To get clients online, you’ll need to create a proper sales funnel. You’ll need to develop a service offering, validate it, set up proper marketing for it, and attract your clients. Since...
Mar 27, 2018•48 min0
Matt Olpinski is a full-time independent design consultant based in Rochester, NY. He has been designing user interfaces and websites for almost a decade, many of them leading to rapid user growth, large increases in sales, and millions in startup funding. Matt has designed native apps, responsive web apps, e-commerce websites, and marketing websites for clients in many industries including: fitness, shopping, video, food & beverage, industrial, law, education, automotive, music, social, Saa...
Mar 20, 2018•35 min0
Kev Kaye, founder of GrowthBOKs.com got into paid advertising when Facebook ads were still new. He saw untapped potential and started applying old methods to new media. In the decade since, Kev’s methods and the industry have both changed. He has sharpened his skills and built a rock solid funnel using paid acquisition, on demand webinars, and his customers’ freedom of choice. He has helped countless other independent creatives optimize their ads and in this episode of DYF Podcast, he gives insi...
Mar 13, 2018•39 min0
As a salary negotiation expert, Josh Doody faces a unique challenge -- how to convert a lead within the first hours of them visiting his site. Josh’s clients often find him within an hour or two of their salary discussions and are looking for help fast, cheap and with big results. His challenge has been to draw in clients sooner, address their needs right away, and to make sure they know he’s there for them long-term. He talks with Brennan about the tricks he’s learned for getting leads into his...
Mar 06, 2018•46 min0
Does content marketing have the power to attract “whale leads?” In this episode, Brennan talks with Benji Hyam, founder of Grow and Convert, a content marketing agency based out of San Diego. Grow and Convert was started when founders, Benji Hyam and Devesh Khanal were introduced and immediately launched into a heated discussion about whether content marketing could attract high quality leads. Their debate turned into a partnership and the team set to work proving the untapped value of content m...
Feb 27, 2018•48 min0
Will guest appearances on podcasts benefit your consulting business? Is it worth it to start your own podcast even if your audience is limited? Matt Inglot thinks it is! In this episode of DYF Podcast, Brennan talks to 2016 DYFConf speaker, Matt Inglot, about using podcasting to get consulting clients and expand your audience. When Matt started his podcast, Freelance Transformation, he didn’t expect it to have any effect on his web-development agency. More than 145 episodes later, he has found t...
Feb 22, 2018•43 min•Ep. 68
Where has Brennan been all this time (it's been 6 months!)? And what's next for the Double Your Freelancing podcast?
Jul 13, 2017•19 min•Ep. 66
My guest today is Kelsey Kreiling, co-founder of Presence Agency and creator of Week of the Website, a productized website design business. Kelsey is a designer and website builder who has grown multiple businesses from the ground up. Her newest business, Week of the Website, builds amazing websites for their customers in only five days. On today’s episode we discuss her experience transitioning from client work to a productized service business model. Today’s topics include: Getting started in ...
Dec 12, 2016•45 min•Ep. 65
Today I’m talking with Joanna Wiebe, the founder of CopyHackers.com. CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer arch...
Nov 28, 2016•56 min•Ep. 64
My guest today is Meryl Johnston, founder of the international accounting agency Bean Ninjas. She has a background in accounting and began her first business as a consultant. She has grown her current business from the ground up and is now generating over $100,000 in recurring revenue through monthly productized bookkeeping services. We discuss her career, how she transitioned to a productized service business and lessons learned along the way. Today’s topics include: Transition from consulting ...
Oct 17, 2016•44 min•Ep. 63
Today I’m talking with Barry O’Kane on niching down and creating a location independent business. He’s a Double Your Freelancing Academy student who has been working with Philip Morgan for the past few months while living in Edinburgh, Scotland and running his online business: Happy Porch. Barry has over 15 years experience in the web development industry and became location independent four years ago. Today’s topics include: Double Your Freelancing new drip email marketing automation course The...
Sep 19, 2016•36 min•Ep. 62
